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    Searching For Holiday Profits, Part 2: Seasonal Keywords, Listing Expansion
    Paid Search

    Searching For Holiday Profits, Part 2: Seasonal Keywords, Listing Expansion

    23y Kevin Lee

    Searching For Holiday Profits, Part 2: Seasonal Ke...

    Making a listing, checking it twice.... Read More...

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    Effectiveness Study Confirms SEM Power
    Paid Search

    Effectiveness Study Confirms SEM Power

    23y Kevin Lee

    Effectiveness Study Confirms SEM Power

    How do searchers behave? New research reveals promising results for major brand marketers. Read More...

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    Is SEM Becoming Unaffordable?
    Paid Search

    Is SEM Becoming Unaffordable?

    23y Kevin Lee

    Is SEM Becoming Unaffordable?

    Can you afford not to optimize? Read More

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    The Power of Copy
    Paid Search

    The Power of Copy

    23y Kevin Lee

    The Power of Copy

    Words, copy, message -- all are critical to the success of any search campaign (paid or not). Read More...

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    SEM Reach and Frequency
    Paid Search

    SEM Reach and Frequency

    23y Kevin Lee

    SEM Reach and Frequency

    Planning and budgeting a search engine brand campaign. Read More

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    Inclusion Confusion, Continued
    Paid Search

    Inclusion Confusion, Continued

    23y Kevin Lee

    Inclusion Confusion, Continued

    What's XML paid inclusion and how can you harness it for optimal ROI? Read More...

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