Paid Placement SEM Is Dead. Long Live Paid Placement
Paid Search

Paid Placement SEM Is Dead. Long Live Paid Placement

21y Kevin Lee

Paid Placement SEM Is Dead. Long Live Paid Placeme...

Are unpredictable positions still 'paid placement'? Read More...

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Search Engine APIs: Right for You?
Paid Search

Search Engine APIs: Right for You?

21y Kevin Lee

Search Engine APIs: Right for You?

Ten factors to consider before making a build-versus-buy decision. Read More...

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How Paid SEM Helps Organic Search Optimization
Paid Search

How Paid SEM Helps Organic Search Optimization

22y Kevin Lee

How Paid SEM Helps Organic Search Optimization

Paid search data: a learning lab for organic search optimization efforts. Read More...

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Google’s IPO and SEM: Predictions
Paid Search

Google’s IPO and SEM: Predictions

22y Kevin Lee

Google’s IPO and SEM: Predictions

Six ways a post-IPO Google might affect search and SEM and shake the foundations of the industry. Get ready. Read More...

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XML Paid Inclusion: Marketing Winner, Search Spam Killer
Paid Search

XML Paid Inclusion: Marketing Winner, Search Spam Killer

22y Kevin Lee

XML Paid Inclusion: Marketing Winner, Search Spam ...

It's about to become big -- very big. Three reasons to learn now about XML feeds for your search campaign. Read More...

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The SEM Shakeout: Are You Ready?
Paid Search

The SEM Shakeout: Are You Ready?

22y Kevin Lee

The SEM Shakeout: Are You Ready?

Competition's heating up. Prices are rising. Search is a zero-sum game. Read More...

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Think Negative
Paid Search

Think Negative

23y Kevin Lee

Think Negative

When the objective is not to display your ad, the negative match is your friend. How to select and deploy negative terms for Google and Overture campa...

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