close

Strategy

Innovation

Insights

Stats & Tools

    Yes, Virginia, There Is SEM Brand Lift, Part 2
    Paid Search

    Yes, Virginia, There Is SEM Brand Lift, Part 2

    22y Kevin Lee

    Yes, Virginia, There Is SEM Brand Lift, Part 2

    The IAB’s brand-lift study revealed some stunning results. Here’s how brand marketers can leverage the information. Part two of a series. Read More...

    View article
    Yes, Virginia, There Is SEM Brand Lift, Part 1
    Paid Search

    Yes, Virginia, There Is SEM Brand Lift, Part 1

    22y Kevin Lee

    Yes, Virginia, There Is SEM Brand Lift, Part 1

    The IAB’s brand-lift study produces some stunning results. Part one of a two-part series. Read More...

    View article
    When to Kill a Keyword Listing
    Paid Search

    When to Kill a Keyword Listing

    22y Kevin Lee

    When to Kill a Keyword Listing

    When do you drop a keyword listing out of high-volume, premium positions? When do you remove it from a campaign altogether? Strategies and tactics. Re...

    View article
    Effectiveness Study Confirms SEM Power
    Paid Search

    Effectiveness Study Confirms SEM Power

    23y Kevin Lee

    Effectiveness Study Confirms SEM Power

    How do searchers behave? New research reveals promising results for major brand marketers. Read More...

    View article