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    Driving SEM Campaigns Using the Rearview Mirror
    Paid Search

    Driving SEM Campaigns Using the Rearview Mirror

    22y Kevin Lee

    Driving SEM Campaigns Using the Rearview Mirror

    Rearview-mirror marketing: Web analytics provides 20/20 hindsight. That’s not good enough for SEM campaign management. Read More...

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    Portfolio PPC Campaign Management, Part 2
    Paid Search

    Portfolio PPC Campaign Management, Part 2

    22y Kevin Lee

    Portfolio PPC Campaign Management, Part 2

    Strategies for managing your PPC campaign portfolio-style. Read More...

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    Maximizing SEM Revenue in the New Year, Part 2
    Paid Search

    Maximizing SEM Revenue in the New Year, Part 2

    22y Kevin Lee

    Maximizing SEM Revenue in the New Year, Part 2

    Allocate a search budget for maximum ROI -- a how-to guide. Read More...

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