Analyzing Ads and Content Together Is a Revenue Win for U-T San Diego

Susan Kuchinskas  |  December 12, 2012

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IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

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An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
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