About us

ClickZ is the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to social, technology to trends, our coverage is expert, exclusive, and in-depth.

Our mission: to help interactive marketers do their jobs better. Here's what ClickZ offers:

ClickZ News: More than just headlines, the seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick.

ClickZ Experts: From the trenches: commentary, opinion, advice, and thought leadership from the leading practitioners in interactive marketing.

ClickZ Stats: An award-winning source for interactive and Internet research. Facts, figures, research, and data on every facet of the online industry, domestic and worldwide.

ClickZ Job Board: The ClickZ Jobs section helps connect job seekers with new employment opportunities and provide employers access to our large audience of interactive marketing professionals.

 

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ClickZ offers advertising sponsorships and run-of-site advertising. Sponsors have no input regarding ClickZ's editorial content.

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ClickZ Commenting Policy

ClickZ encourages readers to comment, both positively and negatively, on our articles and columns. As you make your voice heard, please keep in mind we encourage posts that:

  • Are on topic
  • Advance the conversation
  • Treat others with respect
  • Allow for further discussion among readers

We do monitor comments. We discourage and will remove comments:

  • That are spam
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  • That contribute little to the conversation other than to the poster's search rankings
  • That are off-topic
  • That use abusive language or excessive foul language
  • That are ad hominem attacks

Questions about our policy? Please contact the editors.


ClickZ Connected Marketing Awards

The ClickZ Connected Marketing Awards recognize brands and organizations that have embraced innovation and creativity with their audiences - and drive results.

Find out more on our Awards FAQ page or see the past winners.
Questions about awards? Please contact us.

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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