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2013 Digital Hall of Fame

ClickZ Awards 2013: Digital Marketing Hall of Fame

Sam Decker, Co-founder and CEO, Mass Relevance
Sam Decker has been a leader in digital marketing since 1999, and is internationally recognized for his expertise in ecommerce, digital word-of-mouth and social media marketing. Currently, Sam is the Co-Founder and CEO of Mass Relevance, a social engagement platform that discovers, filters, and displays real-time social content on any digital device – website, mobile phone, jumbotron, digital signage, or otherwise. Sam founded Mass Relevance in 2011 and brokered the company's groundbreaking partnership with Twitter. Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice. Before joining Bazaarvoice, Decker spent seven years of leadership at Dell, Inc. in marketing, online, CRM, and customer-centricity strategy.

Crispin Sheridan, Senior Director of Search Marketing, SAP
Crispin Sheridan founded and runs the search and testing practices at global software leader, SAP. With 15 years of company and industry experience, Crispin has had many successes with innovation across search and testing driving digital results. Under Crispin's leadership, SAP Test Lab was formed to create a systematic way to measure the impact of content changes and disseminate insights learned. By combining resources, industry-leading tools and a governance model, Test Lab has driven significant incremental business value and instilled a relentless, data-driven mentality across SAP. 

Alexandra Shapiro, Executive Vice President, Marketing & Digital, USA Network
Alexandra oversees the network's creative, consumer and strategic marketing, digital, brand initiatives, promotions and business development.  She has been with USA for more than a decade where she was vice president of consumer and affiliate marketing and has been a vital part of maintaining USA's #1 status and has created social equity and awareness for the brand. Shapiro oversees the network's digital and Social TV expansion as well as its innovative tech and marketing partnerships, which has garnered industry wide recognition and various awards. Extending the broadcast narrative off-channel via transmedia storytelling as well as standalone social games earned her and her team an Primetime Emmy nomination in the Interactive Category last year for PSYCH HashTag Killer, an Ad Age Vanguard Award for the BURN NOTICE Graphic Novel and a Shorty Award for Best Social Media Campaign for TV.

Jim Yu, CEO and Founder, BrightEdge
Jim played an integral role in creating enterprise-grade SaaS solutions at the height of Salesforce. Recognizing a notable shift in enterprise tools, he foresaw the impact SaaS would have on the emerging digital marketing industry. With innovation comes new challenges and Jim knew marketers would need a platform to understand and interact with customers in a complex digital world. With $5,000 and his kitchen table as the hub, Jim went on to define the next generation of marketing technology with BrightEdge's S3 platform. Jim's software is transforming how marketing is understood and practiced, but beyond this he shares valuable insights and advice with the larger marketing community on Search Engine Watch and Huffington Post.

Jeremy Hull, Associate Director of Paid Search, iProspect
Jeremy Hull, Associate Director of Paid Search at iProspect is actively shaping the future of paid search. The engines rely on Hull's insightful analysis to shape releases like Google's February 2013 Enhanced Campaigns and historical pushes like Microsoft adCenter beta, of 2005. Google named "iProspect as one of the industry leaders in adopting Enhanced Campaigns.. taking a thoughtful approach to using bid adjustments. "Jeremy represented the agency viewpoint on Google's kickoff panel about EC, at the Inaugural AdWords Performance Forum.

Noah Tratt, Global Vice President, Expedia Media Solutions
With more than 20 years of marketing experience, Tratt started his career as a product manager for Microsoft Excel 3.0 and subsequently launched a tech startup called Daily Rocket – later sold to Fiserv, worked at a human resources software venture called Xylo and joined Expedia, Inc. in 2002 to lead the car rental business. Prior to joining the Media Solutions team, Tratt was vice president of supplier strategy for Expedia Corporate Travel, where he and his team managed air, hotel and car partnerships.

Chris Copeland, CEO, GroupM Next
Chris Copeland is a 17-year digital marketing veteran, during which he built a search marketing practice that developed into a global network with over $1.3 billion in search billings, created a research division to deepen the understanding of behavior within the digital space, and serves as a thought leader for brands and the industry. As one of the masterminds behind the 2012 establishment of GroupM Next, the innovation unit of GroupM, Copeland leverages his expertise in spotting significant emerging media and technologies to generate participation and opportunities for multi-national, Fortune 500 brands

Larry Kim, Founder and CTO, WordStream, Inc.
Larry Kim founded WordStream in 2007. Today the company employs 75 people helps over 1000 small and medium sized businesses manage their search engine marketing efforts. His AdWords Grader and 20 Minute PPC Work Week and Free Keyword Tools have processed over $2.5 Billion of search marketing spend and been used by nearly a million search marketers.

Gregg Stewart, President, North America, Geary LSF
For six years and counting, Gregg Stewart has championed the publishing, production and marketing of the renowned Local Search Usage Study, providing valuable insights into the ever-evolving landscape of Local advertising. With the most recent launch of the study, which Gregg presented at SES NY, groundbreaking findings were released that have changed the way marketers view local consumers, and how local is integrated into holistic marketing strategies. Year over year, Gregg has been the driving force in launching the study which can be viewed at: www.localsearchstudy.com. Gregg works around the clock as both North American President of digital advertising agency, Geary LSF, as well as President of 15miles.

Donna Bedford, Sr. Global SEO Manager, Lenovo
Donna Bedford is the Sr. Global SEO Manager for Lenovo. Bedford is a visionary, pioneer and cutting-edge digital marketer. Although Lenovo is a global market leader, and the world's largest maker of PCs, their search visibility was trailing behind their competitors'. Bedford envisioned and helped execute a program to improve their search share of voice and bring their search presence more in line with what their real market presence is. Bedford engaged and managed Lenovo's search agency Covario in creating a world-class search program from the ground-up, with an emphasis on generating awareness in the consideration phase of the purchase process. Bedford assembled a global team and a "Search Center of Excellence" was convened to engrain best practices into Lenovo's marketing activities across the U.S., Europe and Asia.

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ClickZ Connected Marketing Awards 20122012 Winners:


Excellence in Connected Marketing

mrt-ring-300x250-androidWinner: Marriott
Campaign: Marriott Mobile App Launch Campaign
Agency: Beeby Clark+Meyler

Honorable mention: Travelocity Roam With The Gnome
Agency: ePrize

 


Best Use of Display Advertising

Winner: Paramount Home Entertainment
Campaign: Transformers 3: Dark of the Moon DVD Release
Agencies: CraveOnline and MEC Global

Honorable Mention: Ciroc's The Big Game
Agencies: SAY Media and Blue Flame Agency


Best Use of Email Marketing

bluehornetWinner: Bare Escentuals
Campaign: Pretty Big Tuesday Deals
Agency: BlueHornet

Honorable Mention: Chevy Calendar Year End Multiwave Campaign
Agency: Outsell/Agency 720

 

 


Best Use of Search Marketing

vw10Winner: VW
Campaign: "Search Strikes Back"
Agency: MediaCom USA

Honorable Mention: Call of Duty: Modern Warfare 3
Agency: Resolution Media

 

 


Best Use of Social Media Marketing

gaga-s-workshopWinner: Barneys New York
Campaign: Gaga's Workshop
Agency: Digital Surgeons

Honorable Mention: Expedia FriendTrips Facebook Campaign
Agency: Expedia Media Solutions

 


Best Use of Mobile Marketing

Winner: Marriott
Campaign: Marriott Mobile App Launch Campaign
Agency: Beeby Clark+Meyler

Honorable Mention: Polo Ralph Lauren Takeover of The New York Times iPad App
Agency: Medialets


Best Use of Online Video Advertising

Winner: Pimsleur Approach
Campaign: Pimsleur Approach Sales Video
Agency: Stroll

Honorable Mention: Warner Music Group's The Warner Sound Captured by Nikon
Agency: MWW


Best SMB Marketing Program on a Shoestring

Winner: Pandora for Dr. Field Harrison
Campaign: Pandora & Mint Dentistry: Driving Local Retail Traffic
Agency: Pandora

Honorable Mention: White Ibiza's The It Crowd
Agency: Brandsforce


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2011 Winners:


Excellence in Connected Marketing

Winner: Extended Stay Hotels
Campaign: Managing Search + Display Holistically to Drive Efficient Booking Costs
Agencies: Digital Marketing Works/IgnitionOne
Judge's remark: "They used the right tools to tackle the issue of relevance and got some great results to show for it," said Bryan Eisenberg, a ClickZ Experts contributor and judge.

Winner: Kirkland's
Campaign: Kirkland's Glee Spree
Agency: redpepper
Judge's remark: "The campaign certainly met and far exceeded the stated objectives of positioning Kirkland's as a gift retailer, growing the email list, and Facebook community," said Lee Odden, a ClickZ Experts contributor and judge.


Best Use of Display Advertising

Winner: Dell
Campaign: Behavioral Targeting
Agency: MediaCom
Judge's remark: "Impressive in its efforts to identify what was motivating its site visitors and using this information to inform the campaign," said Tessa Wegert, a ClickZ Experts contributor and judge.

Honorable Mention: 24 Hour Fitness - Remarketing Campaign
Agency: Netmining


Best Use of Email Marketing

Winner: KFC (Yum! Brands)
Campaign: KFC Double Down
Agency: BlueHornet
Highlights: KFC marketing team used email marketing to promote social sharing and used social media to encourage email subscriptions. Within the first 24 hours, the email received over 12,000 shares on Facebook and Twitter combined. The KFC Facebook page now drives 3 percent of all email sign-ups.
Judge's remark: "Great use of email to drive social behavior, and they didn't forget to collect email addresses while they were at it. The business results are outstanding - for a new sandwich and a brand not previously high in social activity - this is great stuff. I hope they keep it going," said Stephanie Miller, a ClickZ Experts contributor and judge.

Honorable Mention: Burton's King of the Mountain Goes New School
Agency: Responsys

Honorable Mention: Miami Dolphins' Swim with the Big Fish Thanks to Relevant Email Marketing
Agency: ClickSquared


Best Use of Search Marketing

Winner: SAP Demand Generation
Campaign: SAP DG North America
Agency: Mindshare
Highlights: Marketing team set out to beat cost per registration target through four distinct strategies: SEO + SEM; landing page optimization, PPC bidding strategies, and brand awareness campaigns. Result: 40 percent year-over-year increase in sales.
Judge's remark: "Good results and a strong example of doing absolutely everything by the book and taking a unified approach," said Jonathan Allen, director of Search Engine Watch.

Honorable Mention: Sears' Scalable Paid Search Respond to Midwest Blizzard
Agency: iProspect


Best Use of Social Media Marketing

Winner: Dell
Campaign: Getting Down to Business on LinkedIn
Agency: MediaCom

Honorable Mention: Buck Wear's Redneck Yourself
Agency: R2integrated (r2i)


ClickZ Marketing Excellence Award

Winner: Sean Carton
Sean has been recently appointed to develop the Center for Digital Communication, Commerce, and Culture at the University of Baltimore and is chief creative officer at idfive in Baltimore. He has colorfully chronicled digital advertising trends for ClickZ in a fortnightly column first published Nov. 11, 1998. Ever since, Sean has served ClickZ's readers well thanks to his prescient observations and candor. He's examined hassles of doing business on the early web, such as "Bandwidth Blues," back in the day. Other columns are still relevant today, such as "Applications Not Ads," that he wrote in 2003.


No winners were named in the Mobile Marketing category.

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2010 Winners:


Excellence in Connected Marketing

Winner: Indianapolis Symphony Orchestra
Campaign: Next Audience Engagement Strategy
Marketing partner: ExactTarget
Why it's a winner: Asking people to bring their mobile phones to a symphony concert seems counterintuitive. But that's exactly what the Indianapolis Symphony Orchestra did as part of its "Next Audience Engagement Strategy" campaign to connect with its audience during a pre-concert talk. The campaign also tapped other social networks, such as YouTube, to attract a new generation to the symphony. Bravo! Bravo!

Honorable mention: Bermuda Ministry of Tourism
Marketing partners: iCrossing, Global Hue, and Corbin and Associates


Best Use of Search Marketing

Winner: Reebok
Campaign name: Reebok EasyTone
Marketing partner: iProspect
reebokWhy it's a winner: In 2009, Reebok introduced a new footwear line called EasyTone. The media campaign featured provocative messaging and imagery showing women wearing nothing but their underwear and EasyTone sneakers; the search effort focused on branded, product specific, and toning shoes campaigns. It included terms like "the secret to great legs," "nice legs great sole," "talking boob commercial," and more. "We were impressed at how Reebok closed the loop between search and social activity by mashing together different tools to monitor real time social feeds, news feeds and keyword trending tools such that they could continually adapt the ad messaging and expand the audience targeting," said Jonathan Allen, director of Search Engine Watch.

Honorable mention: Streeter Place
Marketing partners: GyroHSR, ClickEquations

"Streeter Village's audience targeting methodology via PPC channels was sophisticated and diligent, displaying impressive 'outside the box' thinking," said Search Engine Watch's Allen.

Honorable mention: Sunrise Senior Living, Finding Friends in New Ways
Marketing partner: 15miles, the interactive-media division of TMP Directional Marketing
"Sunrise Senior Living's campaign impressed us with the way they combined all local search targeting options via an SEO strategy, IP-targeted PPC and IYP listings to generate plenty of locally targeted real-estate on the SERPs and attributing conversions and business value to each source," Allen said.


Best Use of Social Media Marketing

Winner: Next To Normal - An Original Musical
Campaign name: Next to Normal: The Twitter Performance
Marketing partner: Situation Interactive
Why it's a winner: This Broadway musical about familial dysfunction is anything but normal and so was the marketing campaign for the show. "The cast really connected to its fans via Twitter," commented one judge. "Staying involved with the fans built a personal relationship between all parties and only grew the success of the show." Even with a small marketing budget, "Next to Normal" tapped social media to make the show soundtrack the top 10 most downloaded album on iTunes and Amazon.com without breaking the bank with advertisements. Very impressive.

Honorable mention: Deb Shops' Model Search
Marketing partner: NetPlus Marketing


Best Use of E-mail Marketing

Winner: National Hockey League
Campaign name: NHL Ticket On-Sale
Marketing partner: e-Dialog
nhlWhy it's a winner: Using just two fan data points - favorite team and geographic location - the NHL developed a highly-relevant e-mail message tailored to each fan based on their geographic location and the team they follow. For instance, a Boston Bruins fan living in Philadelphia would get an e-mail message that featured Bruins imagery; the schedule listed games in which the Bruins were playing the Philadelphia Flyers in Philadelphia. With 30 teams and 26 markets, there were over 900 potential versions of this e-mail. The results showed what the NHL expected: reminding fans about games when their favorite teams were playing in their local area would lead to increased single-game ticket sales.

Honorable mention: Chick-fil-A's Enhanced E-mail Program
Marketing partner: BrightWave Marketing

Honorable mention: Massage Envy's "Massage for the Cure"
Marketing partners: Mighty Interactive, ExactTarget

Honorable mention: PETA's E-mail Marketing Strategy
Marketing partner: Convio


Best Use of Mobile Marketing

Winner: OpenTable
Campaign name: OpenTable Mobile
Marketing partners: GoodRec, Sequence
Why it's a winner: Starting in July 2009, OpenTable launched an app for the Palm webOS, followed by apps for the BlackBerry, Android, and Nokia platforms. Earlier this year, it launched an iPad app. Each application closely mimics the features of the OpenTable website.
By late October 2009, 1 million diners had been seated via OpenTable's mobile applications. Less than six months later, the company reached 2 million, and today they're at over 3 million. "Good use of multiple mobile platform and geo-location functionality, and clear and measurable ROI," one judge said.

Honorable mention: Kmart Protégé Campaign
Marketing partners: Quattro Wireless, Myxer, Varitalk, 4Info, Movoxx


Best Use of Online Video for Marketing

Winner: Ginger Software
Campaign name: Ginger Conversion Video
Marketing partner: EyeView Digital
Why it's a winner: Ginger Software, which sells software to check spelling and grammar, used online video advertising to market its product. It ran iterative tests during the campaign, resulting in increased conversion rates.
"The campaign itself was compelling in terms of getting the advertiser's message across," one of our judges said. "Interesting use of animation, and I like the creative segmentation with the voice over," observed another judge.

Honorable mention: Neighborhood Assistance Corporation of America's Save the Dream Tour
Marketing partners: SEO-PR, DigiNovations


Best Use of Display Advertising

Winner: Boden
bodenCampaign name: Personalized Retargeting Campaign
Marketing partner: Criteo
Why it's a winner: Boden, a fashion retailer, implemented personalized display ad retargeting technology to retarget the customers who visited their website but had not made a purchase. Dynamic ad banners personalized in real-time for each viewer were presented; ads featured actual products the shopper browsed and recommended products from other shoppers with similar interests. "This takes retargeting to a new level of creative accomplishment. Enhances the navigation experience of retargeted display ads," one judge said.

Honorable mention: EyeWonder's Client Testimonials Campaign


ClickZ Marketing Excellence Award

Winner: Stefan Pollard, ClickZ Experts columnist
This award is being given posthumously to e-mail deliverability expert Stefan Pollard, a ClickZ columnist from 2006 to 2010. Stefan, who died in May 2010, was a champion of best practices and selflessly gave his time to others.


Connected Marketing Innovation Award

The editorial team elected not to name a winner this year in this category. None of the entries demonstrated the level of excellence expected by ClickZ-SEW editors.


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2009 Winners:

Category

Winner

Finalists

Ad Management

VideoEgg's AdFrames platform

Dapper's Dynamic Ads
Eyeblaster's Ad Campaign Manager

Analytics Platform

Omniture Online Marketing Suite

Perceptions's 4Q
Coremetrics Analytics
Webtrends On Demand

E-mail Marketing Tool

ExactTarget Reseller Edition

BlueHornet eMarketing Suite
Responsys Interact

Mobile Marketing Tool

Eyeblaster Channel Connect for Mobile

TextMe
Omniture App Measurement for iPhone

Search Ad Management

Kenshoo Search

Acquisio Search
Marin Search Marketer

Social Media Marketing Platform or Tool

Pluck's SiteLife Platform

Firstgiving.com
Omniture's Genesis
Wildfire's Promotion Builder

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2008 Winners:

Category

Winner

Finalists

Ad Management

DART for Advertisers

Atlas Solutions
Open AdStream by 24/7 Real Media

Analytics Platform

Omniture SiteCatalyst

Google Analytics
WebTrends Analytics

Mobile Marketing Tool

DoubleClick Mobile

BluFi from TELiBrahma

Search Ad Management

Marin Software

Acronym Media
Clickable

Social Media Marketing Platform or Tool

Bazaarvoice Ask & Answer

Clearspring Technologies
NetworkSense Mapping by iCrossing
Vovici Community Builder

Video Ad Format or Platform

DoubleClick HD Video

Acudeo by Tremor Media

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2007 Winners:

Category

Winner

Finalists

Innovation of the Decade

Google

AJAX
Behavioral advertising
Consumer control

Persons of the Decade

Larry Page and Sergey Brin

Dave Morgan, TACODA
Seth Godin
Wenda Harris Millar

E-mail

CAN-SPAM legislation

Goodmail (e-mail reputation intelligence)
Habeas (e-mail reputation intelligence)
Responsys
ReturnPath
Sender Score
VerticalRespons

Search

Google (overall)

Microsoft adCenter
Yahoo! Panama

Video

YouTube

Brightcove
Eyeblaster
Subservient Chicken

Behavioral Targeting

TACODA

Claria
Revenue Science
Yahoo!

Web Metrics

Omniture

ClickTracks
Hitwise
Visual Sciences
WebTrends

Mobile

iPhone

Enpocket
Third Screen Media

Media

IAB ad standards

Enpocket
Bazaarvoice
Gawker Media (first blog ad network)
Glam Media (for pioneering ad network)

Ad Serving

DoubleClick

Enpocket
24/7 Real Media
aQuantive/Atlas
Google AdSense

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2006 Winners:

Category

Winner

Finalists

Marketing Innovation of the Year

Bazaarvoice

 

E-Mail Innovation of the Year

CertifiedEmail (Goodmail)

 

Best Ad-Serving Software/ASP

DART for Advertisers (DoubleClick)

BlueHornet
CoolerEmail

Best Behavioral Targeting: Media Planning Technology/Product

TACODA

AlmondNET

Best Behavioral Targeting: Optimization Technology/Product

Revenue Science

DART Adapt (DoubleClick)

Best Behavioral Targeting: Personalization Technology/Product

SearchConnect

Kefta Dynamic Targeting

Best ASP E-Mail Software

ExactTarget

EmailLabs
Responsys

Best E-Mail Service Bureau

BlueHornet

DREAM (Epsilon)
MailerMailer

Best E-Newsletter Product/Service

VerticalResponse

Lyris ListManager
SpinnakerPro (Narragansett Technologies)

Best Deliverability Product/Service

Pivotal Veracity

Habeas Email Monitor
Return Path

Best Web Site Analytics Tool

WebTrends Marketing Lab

Site Catalyst 13 (Omniture)
Unica Affinium NetInsight

Best Enterprise Analytics Tool

Eloqua

Analytix MI (BlackFoot Inc.)
WebTrends Marketing Lab

Best SEM Vendor

Oneupweb

Maestro (Did-it.com)
Search Informed Marketing (360i)

Best Shopping Search Engine

ShopLocal.com

Frucall
Wize

Best Advertising Network

AdBrite

Revenue Science

Best B2C Campaign

Real Deal Campaign (Fluency Media for Quiznos)

Resolution: Organization (T3 for J.C. Penney)

Best B2B Newsletter

Down2Earth (eMarket2)

Water Online (Vert Markets)

Best B2C Newsletter

Academic Superstore

Harbour Living Weekly

Best Business/Marketing Blog

VerticalResponse Email Marketing Blog

email days
The Email Wars

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2005 Winners:

Category

Winner

Finalists

Marketing Innovation of the Year

Subservient Chicken (Crispin, Porter + Bogusky for Burger King)

 

Best Ad-Server

24/7 Real Media

Atlas (aQuantive)
DoubleClick DART

Best Behavioral Targeting Technology/Product

Insight ACT (24/7 Real Media)

Claria
TACODA Audience Networks

Best Rich or Streaming Media Technology/Product

DoubleClick DART Motif

Full Video Banner Ad Format (EyeWonder)
Unicast Advertising (Viewpoint)

Best Optimization Technology/Product

WebPosition

icrossing
Wordtracker

Best ASP E-Mail Software

DoubleClick DARTMail

IMN
Responsys

Best E-Mail Service Bureau

SubscriberMail

Pivotal Veracity
StormPost (Skylist)

Best Deliverability Product/Service

Pivotal Veracity

EmailLabs
ExactTarget

Best Web Site Analytics Tool

ClickTracks

Omniture SiteCatalyst
WebTrends

Best Small Business Analytics Tool

WebSideStory

Blackfoot Inc.
Urchin

Best Enterprise Analytics Tool

WebTrends

Coremetrics
WebSideStory

Best SEM Vendor

Oneupweb

iCrossing
iProspect

Best Advertising Network

24/7 Real Media

Advertising.com
Tribal Fusion

Best Business/Marketing Blog

Seth Godin's Blog

John Batelle's Searchblog
Micro Persuasion (Steve Rubel)

Best B2B Campaign

CIO Strategy Center (Studio One Networks)

AMD In the Enterprise
QuickBooks Group

Best B2C Campaign

Subservient Chicken (Crispin, Porter + Bogusky for Burger King)

Big Story (T3)
We Know Why You Fly (T M Advertising)

Best B2B E-Newsletter

Intevation Report (EmailLabs)

BAMD Opteron Solutions
Emi (Loop Consulting Group)

Best B2C E-Newsletter

JC Penney (T3)

hpshopping.com
Philosophy (INBOX Marketing)

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2004 Winners:

Category

Winner

Finalists

Marketing Innovation of the Year

National Do-Not-Call Registry (Federal Trade Commission)

 

E-Mail Innovation of the Year

FTC Spam Forum

 

Best Ad-Serving Software Solution

24/7 Real Media's Open AdStream Central

DART for Advertisers (DoubleClick)

Best Behavioral Targeting Technology/Product

Boomerang (DoubleClick)

Poindexter POE
WhenU
Audience Management System 3.1 (Tacoda Systems)
Weatherscope (Claria)

Best Optimization Technology/Product

IQMarketing (IQ Advantage)

Poindexter POE

Best Rich or Streaming Media Technology/Product

Eyeblaster

DART Motif (DoubleClick)
Unicast Full Screen Superstitial

Best ASP E-Mail Software

SubscriberMail

EmailLabs
Accucast (Socketware)

Best E-Mail Service Bureau

Bigfoot Interactive

Accucast (Socketware)
IMN

Best Anti-Spam Technology, Product, or Initiative

Brightmail

Cloudmark SpamNet
FTC Spam Forum

Best Deliverability Product or Service

Return Path

Accucast Filter Advisor (Socketware)
SparkEngine

Best Web Site Analytics Tool

ClickTracks

WebTrends (NetIQ)
Manticore Technology

Best Small Business Analytics Tool

ClickTracks

HitBox Professional
Urchin Software

Best Enterprise Analytics Tool

WebTrends (NetIQ)

SageMetrics
Elytics

Best SEM Vendor

iProspect

Oneupweb
360i.com

Best Paid Inclusion Program

Google AdWords

Google AdSense
Overture Site Match (Yahoo)

Best Shopping Search Engine

Froogle (Google)

BizRate.com
Shopping.com

Best Advertising Network (tie)

Advertising.com
24/7 Real Media

Fastclick

Best B2B Campaign

AT&T Corporation (Young & Rubicam)

Enhance Interactive

Best B2C Campaign

The Absolut Company (TEQUILA Agency)

Murphy's Challenge (Murphy's/Enpocket)
Joe Traveler (delvinia interactive)

Best Branding Campaign

Doritos DJ (Nobox)

U.S. Department of Treasury $20 Bill (PointRoll and Marsteller)
Esso Powerplay (Launchfire Interactive & Rapp Collins Worldwide)

Best Business/Marketing Blog

Seth's Blog (Seth Godin)

Search Engine Lowdown
paidContent.org

Best B2B E-Newsletter

AMD Opteron Solutions

eNews for Oxford Employer Groups

Best B2C E-Newsletter

Wink ;) (Nobox)

HPshopping.com E-Newsletter
Philanthropy News Online

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2003 Winners:

Category

Winner

Finalists

Product of the Year

Macromedia Flash MX

 

E-Mail Innovation of the Year

Habeas

 

Best Ad-Serving Software Solution

Atlas Digital Marketing Suite

MOJO Adserver (Mediaplex)
Ion Ad Management (Bluestreak)

Best Media Planning Technology/Product

Atlas GRP & Reach Forecaster 3.0

MarketingPilot R4
NeoLeads Planning Program (NeoMarketing Systems)

Best Optimization Technology/Product

AdLearn (Advertising.com)

Audience Management System 1.1 (Tacoda Systems)
Poindexter POE

Best Rich or Streaming Media Technology/Product

Macromedia Flash MX

Eyeblaster
EyeWonder

Best Creative Application/Technology

MyOnlineForms (Net-O)

Tinderbox (Eastgate Systems)
Sports Player (BHDM -- requires PC download)

Best ASP E-Mail Software

Accelerator (Accucast)

CoolerEmail
Silverpop

Best E-Mail Service Bureau

Bigfoot Interactive

Digital Impact
CheetahMail

Best Anti-Spam Technology, Product, or Initiative

Brightmail

Habeas
Vanquish

Best E-Newsletter Product or Service

SubscriberMail

Constant Contact (Roving)
Campaigner (GotMarketing)

Best Web Site Analytics Tool

ClickTracks

WebTrends Live
SiteCatalyst (Omniture)

Best SEM Vendor

Oneupweb

Zephoria
Did-it.com

Best Paid Search Program

Google AdWords

Inktomi Search Submit
AskJeeves/Teoma Site Submit

Best Publisher Media Innovation

Surround Sessions (The New York Times)

iVillage (first publisher to ban pop-up ads)
Ultramercial (Salon.com)

Best B2B Campaign

Microsoft Licensing: Upgrade Advantage (Nobox)

TribeWire (Tribesoft)
Focus on Flow (Marsh-McBirney Inc.)

Best B2C Campaign

Rhinocort Aqua (United Virtualities/NetPlus Marketing)

Toll Brothers Luxury Homes (NetPlus Marketing)
Keebler RecipeBuddie (ActiveBuddy)

Best E-Mail Campaign

Holiday Advergame Puzzle (E-marcom)

Channel 4's Masters of Darkness (20:20promo)
Bill Hallman Boutique

Best E-Newsletter

U.S. Olympic Team Gold Medal Pass

Café Campesino Fair Grounds
Framing the Issues

Best Branding Campaign

Florida Department of Citrus (Click Here/Richards Interactive)

Clarinex (i-frontier)
AmBev Guaraná Antarctica (Nobox)

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