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Q. What are the ClickZ Connected Marketing Awards?
A. The connected marketing awards recognize the brands and organizations that have taken innovative approaches to connect with their audiences - and deliver positive business outcomes.
Q. What's different about the awards this year?
A. While last year's awards recognized ad technologies, we've switched our approach. Keeping to the missions of ClickZ and Search Engine Watch, we're seeking to bring attention to world-class marketing campaigns and initiatives.
Q. Where can I find a list of winners?
A. You can find past winners on the Awards page.
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Q. Your columnist writes "A," but ClickZ does "B." Why don't you follow your own writers' advice?
A. ClickZ Experts are just that - interactive marketing practitioners. We respect their opinions but don't necessarily agree with everyone all of the time (bet you don't, either). Fostering thought and healthy debate helps keep our industry alive and growing.
Q. Where does the name ClickZ come from?
A. One could say it dates us - or serves as proof of our credibility as industry veterans. ClickZ was intended to be pronounced "clicks." It was named in that era of the early Web when it was very much in vogue to use "z" to indicate a plural: gurlz, warez. It was also accepted wisdom at the time that what marketers sought online were... clicks. Bottom line: It became "click-zee" by default. What was a mispronunciation is now the correct pronunciation.
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A. ClickZ's first issue went live at 12:01 a.m. on April 1, 1997. Our sister site, ClickZ.asia, launched Sept. 13, 2010. ClickZ is now the largest resource of interactive marketing news, information, commentary, advice, opinion, research, and reference in the world, online or off-. From search to email, technology to trends, our coverage is expert, exclusive, and in-depth. Our About Us page has more info.
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT