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Forecast potential ROI with the Website Optimization Calculator.

Toyota and Others Get Laughs with Branded Content

FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.

Christopher Heine | Video | May 14, 2012

Moms 61% More Likely to Visit Pinterest

A Nielsen study shows moms are 35% more likely to shop for clothes online.

Douglas Quenqua | Social Media | May 11, 2012

Financial Mobile Ad Spend Up 314%

Millennial Media study: insurance brands led the way.

Susan Kuchinskas | Mobile Marketing | May 9, 2012

Infographic: 2012 Election Web Ad Spending Through March

Infographic showing web ad spending by presidential campaigns through March 2012.

Kate Kaye | Politics & Advocacy | May 8, 2012

Facebook Video Visitors Down 8%, Yahoo's Up 8%

ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.

Anna Maria Virzi | Video | April 26, 2012

Facebook's Q1 Ad Sales Climb to $872 Million

Digital giant shows a 37 percent year-over-year increase in ad revenue.

Christopher Heine | Social Media | April 23, 2012

Internet Ad Revenue Totals $31B in 2011, Up 22%

IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011.

Anna Maria Virzi | Marketing | April 18, 2012

Nielsen: Most Black Americans 'OK' With Mobile Ads

Survey also shows preferences for multimedia ads.

Christopher Heine | Mobile Marketing | April 12, 2012

Mobile Hispanics Shop Socially

Nearly 70 percent of Hispanic smartphone users shop with companions.

Susan Kuchinskas | Mobile Marketing | April 12, 2012

Digital to Hit Nearly 20% of Global Ad Spend in 2012

GroupM predicts global web ad spend will hit around $98 billion in 2012.

Kate Kaye | Media Buying | April 9, 2012

IE Regrows Share at Firefox and Chrome's Expense

IE makes a comeback as rivals falter.

Rosalie Marshall | Marketing Channels | April 2, 2012

Timeline Ups Engagement for All But Largest Sites

Wildfire studied 43 brands over 42 days, before and after Timeline launched.

Susan Kuchinskas | Marketing Channels | March 30, 2012

One in Two U.S. Households Own an Apple Product

More than 55 million homes have a Mac, iPhone, iPad, or iPod.

Alastair Stevenson | Demographics | March 30, 2012

Women Buy Into Sports Via Social

Data from Applebee's and Visible suggests advertisers should reconsider demo during March Madness and alike events.

Christopher Heine | Sports | March 27, 2012

Agency Survey: Early 2012 Social Dollars Boom

CP+G, AKQA, Razorfish, MRM, Brunner, and other agencies reveal spending trends.

Christopher Heine | Ad Spend | March 27, 2012

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MARKETING STATS LIBRARY

Toyota and Others Get Laughs with Branded Content
Moms 61% More Likely to Visit Pinterest
Financial Mobile Ad Spend Up 314%
Infographic: 2012 Election Web Ad Spending Through March
Facebook Video Visitors Down 8%, Yahoo's Up 8%
Facebook's Q1 Ad Sales Climb to $872 Million
Internet Ad Revenue Totals $31B in 2011, Up 22%