Stats & Tools


Yahoo Gemini slows down Q3 paid search growth

Oct 13, 2015 - Yahoo migrated part of its search traffic to its own properties at the end of Q2 of this year. The shift is believed to have caused a decline in paid search budgets but is this just an interim trend? Comments


CPM Calculator

CPM Calculator

The CPM Calculator helps determine your online advertising costs.

CPA Calculator

CPA Calculator

Figure out your cost per acquisition (CPA) based on several variables.

ROI Calculator

ROI Calculator

Forecast potential ROI with the Website Optimization Calculator.

Connected TV spend to rise, while priority remains low

connected-tv Sep 2, 2015 - A new research report from the Association of National Advertisers shows that there is a growing demand for connected TV, yet the numbers are still modest. Comments

CMOs to Invest More in Brand Experience with Content Marketing

content-marketing-image-3 Aug 28, 2015 - New research from The CMO Club and IBM shows that 57 percent of CMOs expect their marketing budgets to increase over the next two to three years, and content generation will be their biggest expenditure. Comments

CMOs Value Visual Content, While Industry Remains Unprepared [Study]

social-content-template Aug 4, 2015 - A new study by the CMO council shows that while marketers see the value of visual content, especially video, there are few systems in place to organize and distribute that content. Comments

Retailers Bumble Mobile As Parents Blow Off Back-to-School Shopping

back-to-school-shopping Jul 28, 2015 - Back-to-school shopping is becoming less important to families in the U.S. How should retailers respond to this change? Comments

Only 2% of Marketers Have 'Very Effective' Content Strategy [Study]

cmo-council-logo Jul 22, 2015 - According to a new study by the CMO Council, content marketing is on the rise - but less than half of B2B marketers think their strategies are at least somewhat effective. Comments

Twitter, Reddit Drive More Gamer Engagement than Facebook

video-games-july Jul 16, 2015 - As the gaming community is growing, it’s critical for marketers to understand the nuances of gamers’ sharing behavior, such as sharing on Twitter and Reddit, rather than Facebook. Comments

Flash Mobile Ads Leads to 5.35bn Wasted Rich Media Ad Impressions

html-homepage-image Jul 9, 2015 - An industry report shows that in the first quarter of 2015, HTML5 outperformed Flash ads by 400 percent in terms of interaction rate, and the latter resulted in 5.35 billion wasted rich media ad impressions. How to solve this mobile advertising problem... Comments

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

video-image-2015 Jun 9, 2015 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Comments

Internet of Things Spending to Reach 1.7 Trillion by 2020

internet-of-thins-image Jun 4, 2015 - The Internet of Things market is estimated to reach 1.7 trillion globally by 2020, according to a new study by International Data Corporation. Comments

Mad Men Drives Coke’s Digital Consumption By 991%

hilltop-ad-image May 18, 2015 - The last episode of AMC's Mad Men ended with the famous Coca-Cola ad, “Hilltop," from 1971, which increased digital consumption around Coca-Cola by 991 percent. Comments

Facebook Becomes the Fastest Growing Global Media Company

Facebook thumbs up May 12, 2015 - Facebook has long been a dominant social media platform, but now the brand has grown to be one of the most profitable media companies in the world, according to ZenithOptimedia. Comments

TV Becomes Major Driver of Social Activity [Study]

tvshopper May 6, 2015 - A new study from ShareThis shows that traditional TV-watching has evolved to become a multi-screen social experience. How can networks leverage social to stay relevant? Comments

Mobile to Represent More Than 11% of U.S. Local Media Revenue by 2019

shutterstock-160559990-mobile Apr 23, 2015 - A new study from BIA/Kelsey shows that local media spend is steadily shifting toward digital, with mobile representing 11.5 percent of overall ad revenue by 2019. Comments

IAB: Mobile Ad Revenues Soared 76% in 2014

new-iab-logo Apr 22, 2015 - The digital advertising space grew 16 percent last year to a total of $49.5 billion in sales, driven by a surge in mobile ad revenues. Comments

Instagram Followers Don't Equal Engagement [Study]

instagram-icon-large Mar 13, 2015 - A new study by digital think tank L2 found that Instagram content, rather than audience size or posting frequency, helps brands like Nike and Starbucks maintain strong engagement. Comments

Marketing and Sales to Merge in 3 Years

sales-marketing-aligned Feb 5, 2015 - A recent study by Marketo and The Economist found that the majority of marketers feel their positions will encompass sales in the near future. Comments

Super Bowl Fans Ready to Engage With Brand Ads on Social

superbowl-tv Jan 30, 2015 - A new survey from Crowdtap shows that the majority of Super Bowl fans are passionate enough to take action on social media during the big game. Comments

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use. Comments

Facebook Dominates Social Sharing While Twitter Sees a Decline

social-sharing-group Jan 21, 2015 - ShareThis’s new report shows that Facebook overtook Pinterest, Twitter, and Reddit in terms of sharing activity during the fourth quarter of last year, garnering a whopping 81 percent of shares. Comments

Social Media Will Have 5.4M More Users by 2016

social-mediaw Jan 15, 2015 - Comparing the user bases of five social networks in the U.S., eMarketer found that Instagram use is growing the fastest, while more and more senior citizens are joining Facebook. Comments

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