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The CPM Calculator helps determine your online advertising costs.
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Figure out your cost per acquisition (CPA) based on several variables.
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Real Estate Sites Enjoy Benefits of Market Slowdown
As the real estate market struggles, real estate sites are seeing traffic gains and increased ad spend.
Targeted Display and Streaming Video Ads to Grow 60 Percent in 2011
According to Borrell Associates, targeted display and streaming video ad spending will surge as less targeted run-of-site display and national paid search fall.
New Comscore Methodology Reduces Search Market Share for Microsoft and Yahoo
Microsoft and Yahoo's combined search share drops over four percentage points under new measurement approach.
Online Video Continues to Grow Among U.S. Users
Google and Yahoo sites grow unique audience and minutes per viewer in July.
U.S. Broadband Adoption Thrives Among African Americans, Slows Overall
According to Pew, broadband growth among all American adults slowed, but grew 22 percent among African-Americans.
Top 10 U.S. Search Terms by Category, July 2010
The top search terms by search volume, according to data by Hitwise.
China Trumps U.S. in Mobile Internet, App Use
Mobile Internet and mobile app adoption is higher in China than in the U.S.
Social Site Use Up 43 Percent in a Year in U.S.
E-mail and instant messaging lost out to social networks, as users spent far more time on sites like Facebook and Twitter.
U.S. Hispanic Users Lag Behind non-Hispanics in Internet Adoption
Internet use among foreign-born Latinos lags U.S.-born.
Less Facebook Time for U.S. Users in June
Despite a drop in time spent with the site, Facebook's unique audience continues to grow.
Hulu Loses Viewers, but Serves Most Video Ads in June
The long-form video content site lost viewers in June, but is serving over double the amount of ads as its competitors.
Google Loses Search Share to Yahoo, Microsoft in June
ComScore says gains are result of contextual search links placed on Microsoft and Yahoo properties, rather than user migration from Google.
Retail Sector Drives Search Spend Growth in Q2
Microsoft's Bing engine continues to grow its share of spend and improve ROI, but at Yahoo's expense rather than Google's.
Early U.S. iPad Users are Mostly Male, Aged 21 to 44
Yahoo has released demographic data on visitors to its properties from the Apple device three months after its U.S. launch.
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