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Is Uncontrolled UI Proliferation Hurting Ads on Android?

Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.

Susan Kuchinskas | Mobile | February 2, 2012

Non-Food Marketers Grab Greater Share of Digital Coupon Space

The number of digital coupon "events" increased by 12.3 percent in 2011.

Douglas Quenqua | Healthcare & Pharma | January 31, 2012

Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop

New study examines the mobile research habits of bricks-and-mortar shoppers.

Lisa Lacy | Mobile | January 30, 2012

Study Shows Rapid Evolution of QR Marketing

Researchers scanned every QR Code, Microsoft Tag, BEE Tag, JagTag, and the like in the top 100 magazines last year.

Susan Kuchinskas | Marketing Channels | January 26, 2012

Top 20 U.S. Web Properties: Google Surges Past Yahoo

Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports.

Anna Maria Virzi | Audience/Traffic | January 25, 2012

Tablets and E-Reader Ownership Doubled Over Holidays

Sharp rise followed a slowdown over the fall, according to a new Pew report.

Douglas Quenqua | Mobile Marketing | January 23, 2012

Top 10 Facebook Likes of Presidential Candidate Fans

Ron Paul is the only GOP candidate whose fans collectively don't count The Bible in their top non-political Facebook page likes.

Kate Kaye | Politics & Advocacy | January 23, 2012

Report: Online Ads To Beat Print Spend For First Time

Digital marketing dollars to grow 23.3 percent, eMarketer says, while print spending falls.

Christopher Heine | Ad Spend | January 19, 2012

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found.

Anna Maria Virzi | Demographics | January 19, 2012

Report: 31% of Display Ads Go Unseen

ComScore study gives more favorable outlook for geo-targeting.

Christopher Heine | Display Advertising | January 18, 2012

Facebook Overtakes Orkut for No. 1 in Brazil

2011 was a huge growth year for Facebook in the South American nation.

Christopher Heine | Social Media | January 17, 2012

Microsoft's Search Sees Slight Gain in Market Share

Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore.

ClickZ Stats Staff | Search Engines | January 11, 2012

Mobile Drives More Search Ad Clicks

Marin Software reported 10 percent of search ad clicks in Q4 2011 came from mobile and tablet devices.

ClickZ Stats Staff | Mobile | January 11, 2012

Jumptap: Android Keeps Lead in Mobile Apps/Web

Android now makes up the majority of mobile app requests, accounting for 56 percent in November.

Susan Kuchinskas | Audience/Traffic | January 5, 2012

Google Says Mix of Traditional, Digital Ads Drive Toy Shopping

It's not exactly news that parents buy kids what they ask for, but a survey finds only two thirds of gift givers were influenced by children.

Susan Kuchinskas | Marketing Channels | January 4, 2012

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MARKETING STATS LIBRARY

Is Uncontrolled UI Proliferation Hurting Ads on Android?
Non-Food Marketers Grab Greater Share of Digital Coupon Space
Pew: 25% of In-Store Shoppers Use Phones to Comparison Shop
Study Shows Rapid Evolution of QR Marketing
Top 20 U.S. Web Properties: Google Surges Past Yahoo
Tablets and E-Reader Ownership Doubled Over Holidays
Top 10 Facebook Likes of Presidential Candidate Fans