Stats & Tools

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CPM Calculator

CPM Calculator

The CPM Calculator helps determine your online advertising costs.

CPA Calculator

CPA Calculator

Figure out your cost per acquisition (CPA) based on several variables.

ROI Calculator

ROI Calculator

Forecast potential ROI with the Website Optimization Calculator.

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Women and Swing State Visitors Big on Facebook

Hitwise said 1 in every 5 page views in the U.S. happened on Facebook.

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Toyota and Others Get Laughs with Branded Content

FunnyOrDie and CollegeHumor artists say new campaigns from Butterfinger and Toyota are on the way.

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Moms 61% More Likely to Visit Pinterest

A Nielsen study shows moms are 35% more likely to shop for clothes online.

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Financial Mobile Ad Spend Up 314%

Millennial Media study: insurance brands led the way.

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Infographic: 2012 Election Web Ad Spending Through March

Infographic showing web ad spending by presidential campaigns through March 2012.

Facebook Video Visitors Down 8%, Yahoo's Up 8%

ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.

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Facebook's Q1 Ad Sales Climb to $872 Million

Digital giant shows a 37 percent year-over-year increase in ad revenue.

Internet Ad Revenue Totals $31B in 2011, Up 22%

IAB: Mobile advertising records fastest growth, going from $641 million in 2010 to $1.6 billion in 2011.

Nielsen: Most Black Americans 'OK' With Mobile Ads

Survey also shows preferences for multimedia ads.

Mobile Hispanics Shop Socially

Nearly 70 percent of Hispanic smartphone users shop with companions.

Digital to Hit Nearly 20% of Global Ad Spend in 2012

GroupM predicts global web ad spend will hit around $98 billion in 2012.

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IE Regrows Share at Firefox and Chrome's Expense

IE makes a comeback as rivals falter.

Timeline Ups Engagement for All But Largest Sites

Wildfire studied 43 brands over 42 days, before and after Timeline launched.

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One in Two U.S. Households Own an Apple Product

More than 55 million homes have a Mac, iPhone, iPad, or iPod.

SES Toronto
SES Toronto

June 11-13, 2012

SES San Francisco
SES San Francisco

August 13-17, 2012

SES Hong Kong
SES Hong Kong

September 10-12, 2012

SES Berlin
SES Berlin

October 11, 2012

SES Chicago
SES Chicago

November 12-16, 2012

WEBINARSwebcast

Penguin Proof Link Building Strategies

May 30, 2012

1:00pm ET / 10:00am PT

WHITE PAPERS whitepaper

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