Marketing News & Expert Advice
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GroupM Predicts Digital Ad Spend Will Surpass $113 Billion in 2013
Mar 28, 2013 - GroupM believes that tablets and smartphones could be a major factor in the growing investment in digital ads. Comments
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Native Video Ads More Effective Than Pre-Roll Ads
Mar 25, 2013 -
A recent study by Sharethrough and Nielsen shows that native video ads are more effective at increasing brand lift than pre-roll ads.
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SocialGuide and Nielsen: Growing Power of Social TV
Mar 22, 2013 -
About 32 million U.S. citizens tweeted about TV in 2012, according to a recent study by research firms SocialGuide and Nielsen.
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Study: Nearly Two-Thirds of Companies Do Not Use Autoresponders
Mar 12, 2013 -
The study, from software company Optify, also found 24 percent of companies do not have forms on their websites to collect visitor information.
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Social and Mobile Gaming Ads Offer 20 Percent Engagement Rates
Mar 4, 2013 -
The MediaBrix Social and Mobile Gaming Report found that an average gaming ad features 3 percent click-through rates.
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It's Time to Move TV Ad Spending Dollars to Digital
Feb 28, 2013 -
A recent IAB study has found that moving TV ad dollars to digital advertising can increase reach while lowering overall costs.
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57 Percent of Americans See a Mobile Ad at Least Once a Day
Feb 28, 2013 -
Around 57 percent of U.S. smartphone users see at least one mobile ad a day, according to a recent Nielsen study.
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1.5 Billion People Will Watch Video Online by 2016
Feb 27, 2013 -
Roughly 1.5 billion people will watch at least one online video by 2016, according to a recently released study by online video technology provider Ooyala.
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Study: Brand Engagement Growing on Instagram
Feb 26, 2013 -
59% of Interbrand's Top 100 brands are on Instagram, says social media measurement and analytics firm Simply Measured.
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Mobile Drives 11 Percent of E-Commerce in 2012 Holiday Quarter
Feb 22, 2013 -
E-commerce is now a double-digit force in U.S. consumer spending, according to comScore.
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66% of Advertisers Integrate Social Ads Into Online Campaigns
Feb 13, 2013 -
Advertisers have reported that they are taking an integrated approach to social media advertising, according to a new Vizu survey.
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Marin Logs State of Global Search Marketing
Feb 12, 2013 -
The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile, according to a new report from Marin Software.
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More Consumers Order Food Online Using a Smartphone or Tablet
Jan 28, 2013 -
About 69 percent of consumers order food online using a mobile device, according to a new study by the Interactive Advertising Bureau (IAB) and Viggle.
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New Insight on Women's Video Views Revealed
Jan 23, 2013 -
A new study by Total Beauty Media Group uncovered some surprising insights into how women consume online video.
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Over 85% of Marketers Plan to Raise Their Mobile Budgets
Jan 17, 2013 -
Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest.
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Global Ad Spend Grew 4.3% in Q3 2012
Jan 16, 2013 -
Global advertising spending jumped 4.3 percent in Q3 of last year, according to Nielsen's latest Global Adview Pulse report.
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Covario Issues Q4 Global Paid Search Spend Analysis
Jan 16, 2013 -
The report finds global paid search spend was up 18 percent in 2012.
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Over 11B Online Video Ads Were Viewed in December
Jan 15, 2013 -
Consumers watched 11.3 billion online video ads last month, according to a new report by comScore.
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Over 1 Billion Mobile Subscribers Will Use Mobile Banking in Next 4 Years
Jan 11, 2013 -
By 2017, over 15 percent of mobile subscribers will use a smartphone or tablet for online banking, according to Juniper Research.
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Consumers Prefer to Do Business With Social Brands
Dec 21, 2012 -
A new study by social curation firm Mass Relevance has found that 59 percent of consumers are more likely to trust brands that integrate with social media.
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63 Percent of Mobile Video Viewing Occurs at Home, According to IAB Study
Dec 20, 2012 -
Almost two-thirds of online mobile video viewing happens at home, according to a new study by Interactive Advertising Bureau (IAB).
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