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ClickZ Newsletters

ClickZ Today (HTML) (preview)

The ClickZ Today newsletter contains headlines, brief descriptions, and links to that day's columns on the ClickZ site. It's e-mailed every business day.

ClickZ Weekly (HTML) (preview)

The ClickZ Weekly newsletter is the ideal way to make sure you miss nothing in the world of online marketing and advertising. It's delivered once a week and consists of headlines, brief descriptions, and links to all ClickZ columns that have been published on the site over the previous week.

ClickZ Experts consist of weekly, biweekly, and monthly columns linked thematically by marketing discipline. Each column within a track has its own unique voice and is usually written by one author, although sometimes two authors share responsibility for one column. Sign up, and make sure you never miss the information most pertinent to your area of specialization or interest.

E-Mail Marketing Track (HTML) (preview)
E-mail is both an art and a science. ClickZ explains and illustrates best practices: killer creative; publishing your newsletter; building and managing lists; the technology that fuels it; and testing and evaluating campaigns.

Smarter Marketing Track (HTML) (preview)
The big picture: strategy and vision. A look at where interactive marketing is, where it's going, and what's right and wrong with it.

Advertising Technology Track (HTML) (preview)
Rich, streaming, ad servers, Flash, sound, full-motion video. There's more cool new stuff out there every day. How good is it? Whose version is best? Will it help market your product or service? Do you go for it now, or wait for the next generation of soft- or hardware?

Marketing Analytics Track (HTML) (preview)
The most important component of any business is customers. Being customer-centric means you look at everything that affects your company's relationship with an individual -- from personalizing every experience to deploying enterprise-wide CRM technology. Companies that get it right enjoy a smoother sales cycle and have more valuable, longer-term customers.

Media Buying Track (HTML) (preview)
It's an alphabet soup out there for buyers, advertisers, and publishers, what with CPCs, CPMs, and more. How do you efficiently evaluate a buy? Determine the media mix? Negotiate the deal? We'll help make sense of the deals technology and media available.

Search Marketing Track (HTML) (preview)
To succeed in search engine marketing you need to get a handle on the latest technology and be conversant with the search engines' techniques and philosophies. Optimize your site for better positioning in search databases, get the scoop on industry trends, and discover how best to employ relevant keywords, keyword phrases, and design.

ClickZ News (Daily) (HTML) (preview)

The seasoned ClickZ News team serves up smart, original reporting and analysis on the interactive marketing industry and the companies that make it tick. More than just headlines, our coverage goes deeper to uncover the story behind each day's breaking news and identify key trends in this rapidly changing space.

ClickZ Stats (Tuesdays & Fridays) (HTML) (preview)

A look at industries and markets relevant to online marketers with analysis and statistics; a monthly stat pack; the latest research, surveys and trends; and a numerical look at the Internet over the past month. Fridays: A summary of ClickZ Stats headlines; the latest research, surveys, and trends.

ClickZ Features (Weekly) (HTML) (preview)

Feature stories, profiles, case studies, and book reviews on the latest interactive marketing trends and technologies.

Search Engine Watch Newsletters

SearchDay (Daily) (HTML)

Web search news, reviews, tools, tips, and search engine headlines.

Event Updates

Search Engine Strategies (HTML)

Keep up-to-date on the latest events presented by SES.

ClickZ Events (HTML)

Keep up-to-date on the latest events presented by the ClickZ Network.

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