24/7 Real Media

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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures

Jul 19, 2013 - The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting. Comments

The 614 Group Adds 3 Media Executives to Its Board of Advisors

614-group Feb 21, 2013 - Chairman and chief executive of 24/7 Media David Moore, senior vice president of business development at About, Inc. Marc Goldberg, and senior vice president of publisher services at AOL Networks David Jacobs are each set to join The 614 Group's board... Comments

MediaMind 24/7 Partnership Could Lead to TV Integration

Apr 12, 2012 - The partnership could form basis of a global advertising delivery system for TV and web ads. Comments

Bookmarking Banner Ads With AdKeeper

Nov 8, 2011 - Will a tool encourage consumers to save, share, click, and engage with ads? Comments

Why Brands Need to Stay 'On' in a Digital World

digital-world Sep 12, 2011 - How do you influence and reach potential customers especially when your official campaign may not be running? Consider these three factors. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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