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Hanes Uses Destruction to Send Soft Message

Susan Kuchinskas  |  Strategies

May 15, 2013 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer briefs can "soften the blow." Comments

Kate Kaye  |  Social Media

Oreo Team Crafts Last Daily Twist in Heart of Times Square

oreo-team Oct 2, 2012 - Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new take on the beloved cream-filled cookie. Comments

Lisa Lacy  |  Community Management

Coca-Cola Aims to Connect With Teens on Tumblr

jason-derulo-cocacola May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments

Susan Kuchinskas  |  SEO

What .Soda and Other New TLDs Could Mean for Search

icann98 Aug 24, 2011 - Implications of new top level domains for natural search and SEO. Comments

Jack Marshall  |  Mobile

Mobile Promise and Problems - Agency Execs Weigh In [Video]

mobileupfront May 12, 2011 - Mobile has come of age but numerous marketing challenges remain. Comments

Zachary Rodgers  |  Social Media

Twitter Brings Ads to User Timelines

twitterbirds Nov 1, 2010 - Embrace of in-stream ads, including third party clients, is a key step. Comments

Kate Kaye  |  Strategies

360i Adds New Head of Insights; Aims to Hire More

360ileemaicon Aug 10, 2010 - After hiring new Insights and Planning group lead Lee Maicon, the digital agency plans to expand the team with additional hires. Comments

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