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Adidas Connects Fans With Soccer Stars via Twitter’s New Group DM

Feb 10, 2015 - The sports company is the first major brand to use Twitter’s private group messaging for marketing. Will more follow suit soon? Comments

360 Changes Search Brand to Haosou

haosou-logo-new Jan 15, 2015 - China's 360 search engine has rebranded its search tool to Haosou, opening up partnerships with competing search engines including Alibaba and Google. Comments

Using Sina Weibo and Baidu Trends Indexes to Understand China's Travel Trends

shutterstock-204709129-china-travel Jan 5, 2015 - Chinese New Year travel data is a good way to demonstrate how to use Sina Weibo and Baidu Tools to better understand Chinese travel behavior. Comments

Go Long-Tail for Your SEO Strategy in China

fendi Mar 2, 2014 - If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Comments

5 Digital Media Buying Trends to Watch in China

tencent-tv Feb 18, 2014 - The Tencent and Alibaba mobile commerce war will continue to heat up and there will be a new competitor for Baidu in China and beyond. Comments

360i Expands Into Canada

toronto-ii May 30, 2013 - Digital agency 360i has expanded its global footprint with the opening of an office in Toronto. Comments

Hanes Uses Destruction to Send Soft Message

hanessoftenblow May 15, 2013 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff up. A new video campaign from 360i says that the ComfortBlend line of crew, v-neck, brief and boxer... Comments

Oreo Team Crafts Last Daily Twist in Heart of Times Square

oreo-team Oct 2, 2012 - Since noon yesterday, the team of around 15 people has monitored a flood of concepts from Facebook and Twitter users who submitted ideas for a new take on the beloved cream-filled cookie. Comments

Coca-Cola Aims to Connect With Teens on Tumblr

jason-derulo-cocacola May 25, 2012 - Brand enlists singer Jason Derulo, other celebs to design themes that can be shared. Comments

What .Soda and Other New TLDs Could Mean for Search

icann98 Aug 24, 2011 - Implications of new top level domains for natural search and SEO. Comments

Mobile Promise and Problems - Agency Execs Weigh In [Video]

mobileupfront May 12, 2011 - Mobile has come of age but numerous marketing challenges remain. Comments

Twitter Brings Ads to User Timelines

twitterbirds Nov 1, 2010 - Embrace of in-stream ads, including third party clients, is a key step. Comments

360i Adds New Head of Insights; Aims to Hire More

360ileemaicon Aug 10, 2010 - After hiring new Insights and Planning group lead Lee Maicon, the digital agency plans to expand the team with additional hires. Comments

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