Bridging the digital and the physical

Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing the user experience. Comments

Facebook Unveils Panoramic Mobile Ad to Cannes Audience

facebook-mobile-image Jun 24, 2015 - At Cannes, Facebook debuted an immersive and personalized mobile ad unit. Will advertisers buy in? Comments

Think Outside the Box: 3-D Mobile Ads Can Boost Engagement

shutterstock-152196302 Oct 15, 2014 - Advertising technology company Amobee has initiated dynamic 3-D mobile ads for better engagement, but are 3-D ads suitable for every brand? Comments

#CZLNY: 10 New Media Trends Shaping the Lives of Modern Consumers

Randi Zuckerberg Speaking at Clickz Live New York Apr 1, 2014 - ClickZ Live New York kicked off with a keynote from Randi Zuckerberg on the top trends in tech and new media that are influencing the minds and behaviors of modern consumers and gave insights on how to engage, convert, and delight consumers. Comments

Augmented Reality and Ads Unite

rayban-virtualmirror Mar 27, 2014 - Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Comments

How Marketers Can Use Lenticular Printing in Ad Campaigns

digital-advertising May 10, 2013 - What would the possibilities be if you could show two entirely different ads based on vantage point? Comments

Child Abuse Ad Uses Lenticular Tech to Deliver Hidden Message

childabuse May 7, 2013 - Spanish foundation, Aid to Children and Adolescents at Risk (ANAR) has joined forces with the Grey Group Spain ad agency, to create an innovative campaign that delivers a hidden message to children suffering from abuse. Comments

Where Is Search Heading? Check the Map

Jun 18, 2012 - For brands to be successful in search within a mobile-first world, there can be no greater priority than a well-curated local presence. Comments

Will Augmented Reality Finally Get the Attention It Needs?

Mar 2, 2012 - Google's recent announcement may give this technology the attention it needs. Comments

Glasses-Free 3D for Mobile and Laptops, Still Waiting for E-Commerce

Aug 19, 2011 - With glasses-free 3D screens there is no longer a barrier entry for consumers. Comments

Mobile and Minors - Is the Interaction Meaningful?

Jul 29, 2011 - Youth are beginning to affect mobile marketing. Consider these implications. Comments

2011: More Convergence

Jan 7, 2011 - Do some basic use cases to see which new devices are interesting to your customers. Comments

How to Optimise Mobile Marketing in Your Media Plan

jiepang-jamesedit Oct 6, 2010 - What are the opportunities of using augmented reality, location-based services, or other emerging technologies in your marketing campaign? Comments

Back on the 3D Bandwagon

Oct 1, 2010 - Is 3D technology in the home just a passing fad or the way of the future? Comments

Putting the 'Digital You' Into Storytelling

Dec 2, 2008 - A startup enables people to create a life-like 3-D avatar that can be added into photos, videos, and more. Comments

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