Apr 16, 2014 - A video series from Smirnoff, "The Party," embraces inclusiveness and seeks to appeal to 21- to 29-year-old drinkers with fun, lighthearted content. Comments
Apr 1, 2014 - The quick-service brands want young, hungry guys and sci-fi fans to submit Instagram photos with menu items for the chance to receive one of several hundred high-quality X-Men Digital Makeovers. Comments
Feb 6, 2014 - February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTube head. Comments
Dec 23, 2013 - As 2013 comes to a close, there are more new hires and promotions in the digital marketing industry. Comments
Dec 13, 2013 - Catch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, Critical Mass and more. Comments
Apr 17, 2013 - Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer, a digital proxie who offers to take over a fan's life, allowing him more time to play the game. Comments
Aug 17, 2012 - A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Comments
Sep 7, 2011 - Two CDs make partner at 72andSunny; Ascentium buys Cactus Commerce. Comments
Jul 12, 2011 - Scannable codes appearing at 500 Foot Lockers. Comments
Dec 16, 2010 - Digital shop boasts clients like K-Swiss, Nike, Carl’s Jr., and Discovery Channel. Comments
Hong Kong, May 5-6, 2015
This Magic Quadrant examines leading digital commerce platforms that enable organizations to build digital commerce sites. These commerce platforms facilitate purchasing transactions over the Web, and support the creation and continuing development of an online relationship with a consumer.
Google reports that paid search ads are currently driving 40+ million calls per month. Cost per click is increasing, paid search budgets are growing, and mobile continues to dominate. It's time to revamp old search strategies, reimagine stale best practices, and add new layers data to your analytics.
May 6, 2015
12:00pm ET/9:00am PT