Marketing News & Expert Advice
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A/B testing
Software Vendor Sees 33% Uptick in Conversion Rate With Landing Page Optimization
Sep 10, 2013 - Many marketers are missing out on the possibility of greatly increasing their site's conversion rate through A/B testing the landing pages on their site. Comments
How to Fail at Landing Page Testing
Jul 23, 2013 -
If your data rate is too low, your website experiences seasonal spikes in traffic, or your website has major issues, you may be doomed to failure.
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5 Steps to Grow a Successful Testing Program
Jun 4, 2013 -
If your company is new to testing, you will need to be the testing champion within your organization. Here's how.
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Testing, Testing,1-2-3-4-5?
Jun 3, 2013 -
Consider these five steps to help you start testing.
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Top 80 Tools for Digital and Data Marketing
Apr 15, 2013 -
Consider these digital tools that can help build a clearer picture of your customers' behaviors and actions.
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How Can Internet Marketers Bring Out the Best in Site Design?
Mar 6, 2013 -
Three recommendations to get the best out of your site design.
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The Truth About Email Marketing
Jun 13, 2012 - Here are seven myths we need to clarify about email marketing. Comments
Convert! Convert! Convert!
Dec 22, 2011 -
Campaigns drive prospects. Where you need to get serious is in the less glamorous world of lead conversion because this is where customers are born. Here's how.
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Email Campaign Management: Learn From Macau Luxury Hotels
Sep 23, 2011 -
Tips to improve open rates for your newsletters and promotional campaigns.
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Internet: The Silver Bullet for Businesses?
Mar 29, 2011 -
Many organisations are still making marketing decisions based on 'gut feeling', but here's how you could leverage the Internet to drive profits for your company.
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On the Subject of Subject Lines
Mar 22, 2011 -
Consider these five factors to craft a subject line so your email marketing gets read.
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MOST READ
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October 02, 2013 -
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Adapt marketing for multiple devices
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