Jun 20, 2014 - The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Comments
Feb 28, 2014 - Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy Awards on March 2. Comments
Jan 21, 2014 - The partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women 18 to 49. Comments
Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Comments
May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments
Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments
Oct 10, 2011 - Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Comments
Oct 3, 2011 - Deal will bring Yahoo exclusive content and premium video ad inventory. Comments
May 19, 2011 - Web comparables for this week's television glitz-krieg. Comments
Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments
The Marketer's Guide to Customer Loyalty
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The Multiplier Effect of Integrating Search & Social Advertising
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Wednesday, July 23, 2014