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What Social Search and New Domain Extensions Could Mean for Start-Ups

Jun 18, 2015 - Brands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and search become more connected. Comments

Digital Marketing People on the Move: May 2015 Roundup

business-people Jun 2, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Comments

Spotify Transitions from Music App to Video Platform

shutterstock-200035424 May 20, 2015 - Spotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be available on the app. Comments

Spotlight On: Deutsch LA's CDO, Winston Binch

deutschla-500x270 Dec 23, 2014 - We sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to be a rock star. Comments

11 Things You Can Do Right Now to Perfect Your Twitter Profile

Twitter Logo Sep 25, 2014 - News outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it right. Comments

SnappyTV Acquisition and GIF Support Mean New Ad Opportunities on Twitter

snappytv Jun 20, 2014 - The SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Comments

#Oscars Night Is on for ABC and Twitter

oscars Feb 28, 2014 - Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy Awards on March 2. Comments

Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday

m-ms-bachelor Jan 21, 2014 - The partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women 18 to 49. Comments

Green Giant to Dieters: Go Ahead, Cheat with Vegetables

green-giant-difference Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Comments

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

mobile-video May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments

Social TV - Teaching an Old Medium New Tricks

Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments

TV Networks Promote Fall Slate With Online Games

dexter-sol-screen3 Oct 10, 2011 - Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Comments

Yahoo, ABC News Pair Up on Content and Sales

levinsohn-abcnews-talent Oct 3, 2011 - Deal will bring Yahoo exclusive content and premium video ad inventory. Comments

What Could the $9 Billion TV Upfront Buy in Digital Terms?

tv May 19, 2011 - Web comparables for this week's television glitz-krieg. Comments

What Part of Free Didn't You Understand?

Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments

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