Blending amusing storytelling with information previously only found in product demos, 'edutaining' content is beneficial to the consumer and brand si...
View articleFor the first time, ClickZ is at the Consumer Electronics Show, checking out the various innovations and reporting about the ones that matter most to ...
View articleBrands like Google and Amazon have plans to launch their own dot brands in the next two years. More marketers should follow their lead as social and s...
View articleThis is a roundup of new hires and promotions in the digital marketing industry during May of 2015. Read More...
View articleSpotify has partnered with dozens of media outlets, including NBC, ABC, and BBC, to publish and create original video content that will soon be availa...
View articleWe sat down with the chief digital officer of Deutsch LA, Winston Binch, for a talk about digital marketing, creating sharable content, and wanting to...
View articleNews outlets should be mortified by the way they describe themselves on Twitter. Learn from their mistakes, and from the companies that are doing it r...
View articleThe SnappyTV deal also means brands will have new ways to target and interact with consumers on Twitter during live events. Read More...
View articleTwitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy A...
View articleThe partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women...
View articleGreen Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make con...
View articleABC executives report that the program will help them see the overall success of their advertising efforts. Read More...
View articleCan TV be a social sharing experience that also involves brands? Read More...
View articleShowtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Read More...
View articleDeal will bring Yahoo exclusive content and premium video ad inventory. Read More...
View articleWeb comparables for this week's television glitz-krieg. Read More...
View articleThere are two kinds of apps in this world: those that intend to make money, and those that intend to market. Read More...
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