ABC

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments

Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments

Oct 10, 2011 - Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Comments

Oct 3, 2011 - Deal will bring Yahoo exclusive content and premium video ad inventory. Comments

May 19, 2011 - Web comparables for this week's television glitz-krieg. Comments

Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments

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November 4-7, 2013

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