Marketing News & Expert Advice
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ABC
Green Giant to Dieters: Go Ahead, Cheat with Vegetables
Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Comments
ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns
May 16, 2013 -
ABC executives report that the program will help them see the overall success of their advertising efforts.
Comments
Social TV - Teaching an Old Medium New Tricks
Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments
TV Networks Promote Fall Slate With Online Games
Oct 10, 2011 -
Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows.
Comments
Yahoo, ABC News Pair Up on Content and Sales
Oct 3, 2011 -
Deal will bring Yahoo exclusive content and premium video ad inventory.
Comments
What Could the $9 Billion TV Upfront Buy in Digital Terms?
May 19, 2011 -
Web comparables for this week's television glitz-krieg.
Comments
What Part of Free Didn't You Understand?
Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments
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