ABC

oscars

#Oscars Night Is on for ABC and Twitter

Feb 28, 2014 - Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy Awards on March 2. Comments

Yellow M&M’S Team Up With The Bachelor for #ManCandyMonday

m-ms-bachelor Jan 21, 2014 - The partnership will result in a series of videos, as well as plenty of Facebook content intended to create a season-long party atmosphere among women 18 to 49. Comments

Green Giant to Dieters: Go Ahead, Cheat with Vegetables

green-giant-difference Sep 26, 2013 - Green Giant's campaign, which includes a website, videos and a blogger challenge, wants to change the national conversation about dieting and make consumers rethink vegetables. Comments

ABC Joins Nielsen Trial to Measure Effectiveness of Mobile Apps in Ad Campaigns

mobile-video May 16, 2013 - ABC executives report that the program will help them see the overall success of their advertising efforts. Comments

Social TV - Teaching an Old Medium New Tricks

Mar 2, 2012 - Can TV be a social sharing experience that also involves brands? Comments

TV Networks Promote Fall Slate With Online Games

dexter-sol-screen3 Oct 10, 2011 - Showtime, CBS, and SyFy are throwing promotional weight behind new games based on their shows. Comments

Yahoo, ABC News Pair Up on Content and Sales

levinsohn-abcnews-talent Oct 3, 2011 - Deal will bring Yahoo exclusive content and premium video ad inventory. Comments

What Could the $9 Billion TV Upfront Buy in Digital Terms?

tv May 19, 2011 - Web comparables for this week's television glitz-krieg. Comments

What Part of Free Didn't You Understand?

Feb 24, 2011 - There are two kinds of apps in this world: those that intend to make money, and those that intend to market. Comments

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