Aug 28, 2014 - Brands are continuing to look to Twitter as a marketing tool and are taking their strategies even further by embracing the innovative, interactive capabilities the platform presents. Comments
Dec 20, 2013 - The eight ads debuted on Acura’s YouTube channel and will appear on season three of Seinfeld’s web series. Comments
Feb 1, 2012 - Adriana Lima and Matthew Broderick help automotive brands dominate online before the big game. Comments
Hong Kong, October 21-22
London, November 13-14
San Francisco, November 13-14
London, November 18-19
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT