Acxiom

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Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

StrongView Leads the Way for Email Marketers

emailcampaign Aug 4, 2014 - After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Comments

What Acxiom "Hash" Figured Out

shutterstock-105905384 May 21, 2014 - With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Comments

Facebook Gives Marketers More Audience Insights

facebook-like May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

Don't Silo Data, Says Acxiom CMO [Video]

acxiom-suther Oct 8, 2012 - Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Comments

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

acxiom-data Oct 5, 2012 - As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Comments

Agency News: Acxiom Wins Guardian; MEC Hires Digital Director, West

Aug 5, 2011 - Guardian News & Media wants global customer database. Comments

Questions for Scott Howe, New CEO of Acxiom

scott-howe-2011 Aug 1, 2011 - How 42-year-old data giant plans to expand in digital. Comments

Acxiom Names Scott Howe CEO

scott-howe-2011 Jul 28, 2011 - Former Microsoft/aQuantive exec heads to company with troubled international operations. Comments

Is Asia Ready for the Coming Data Revolution?

databaseasia Jul 26, 2011 - Data is reshaping online marketing; here's how. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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