Why Do Brands Have Such Small Mobile Advertising Budgets? [Study]

Sep 16, 2014 - Forrester research shows that brands shy away from investing in mobile advertising because it's difficult to track performance. Comments

StrongView Leads the Way for Email Marketers

emailcampaign Aug 4, 2014 - After analyzing nine of the top email marketing vendors in its most recent Wave, Forrester Research found StrongView to be the strongest. Comments

What Acxiom "Hash" Figured Out

shutterstock-105905384 May 21, 2014 - With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Comments

Facebook Gives Marketers More Audience Insights

facebook-like May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments

Don't Silo Data, Says Acxiom CMO [Video]

acxiom-suther Oct 8, 2012 - Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Comments

Veteran Firm Acxiom Eyes Data-Hungry Advertiser Market

acxiom-data Oct 5, 2012 - As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Comments

Agency News: Acxiom Wins Guardian; MEC Hires Digital Director, West

Aug 5, 2011 - Guardian News & Media wants global customer database. Comments

Questions for Scott Howe, New CEO of Acxiom

scott-howe-2011 Aug 1, 2011 - How 42-year-old data giant plans to expand in digital. Comments

Acxiom Names Scott Howe CEO

scott-howe-2011 Jul 28, 2011 - Former Microsoft/aQuantive exec heads to company with troubled international operations. Comments

Is Asia Ready for the Coming Data Revolution?

databaseasia Jul 26, 2011 - Data is reshaping online marketing; here's how. Comments

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