May 21, 2014 - With its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Comments
May 9, 2014 - Facebook debuts a new marketing tool called Audience Insights, available within Ads Manager. Comments
Oct 8, 2012 - Acxiom CMO Tim Suther warns against marketers putting data in channel-specific silos. Comments
Oct 5, 2012 - As the ad business embraces data, it's about time for data industry vet Acxiom to make the scene at Advertising Week. Comments
Aug 5, 2011 - Guardian News & Media wants global customer database. Comments
Aug 1, 2011 - How 42-year-old data giant plans to expand in digital. Comments
Jul 28, 2011 - Former Microsoft/aQuantive exec heads to company with troubled international operations. Comments
Jul 26, 2011 - Data is reshaping online marketing; here's how. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.