Mar 28, 2013 - Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Comments
Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments
Jun 14, 2012 -
UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs.
Comments
Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments
Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments
May 16, 2012 -
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.
Comments
Apr 3, 2012 - Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Comments
Mar 28, 2012 - As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes? Comments
Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments
Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments
Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments
Feb 20, 2013 -
With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe.
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Feb 14, 2013 -
Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge.
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Jan 22, 2013 -
If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performing, it will be an amazing year.
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Jan 8, 2013 -
Conversations with industry folks who work outside of ad exchanges.
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Dec 17, 2012 -
It's time to focus on metrics that matter.
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Dec 13, 2012 -
Who will be working in digital ad tech in the future? And who is being hired right now?
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Dec 11, 2012 -
A look at where the future of online media buying is going.
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Oct 30, 2012 -
Ad exchanges aren't second-price auctions.
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Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments
Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments
May 29-30, 2013
June 12-14, 2013
September 10-14, 2013
November 4-7, 2013
April 11, 2013
1:00pm ET / 10:00am PT
April 16, 2013
1:00pm ET / 10:00am PT
April 18, 2013
1:00pm ET / 10:00am PT