Marketing News & Expert Advice
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Ad exchange
Centro Throws Down Gauntlet to Ad Exchange Arbitragers
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.
What Media Planners Need to Know About Programmatic Buying
Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete.
A Call for Transparency: Are Dynamic Price Floors Good for the Industry?
As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes?
Same Turkey, New Knife
Technology may still capture the most advertising value, but what if publishers own it?
The Paradox of Measurement
As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics?
Report Proves Media Buyers Are Lazy
Four things media buyers need to pay attention to in light of comScore's new report.
The More Media Buying Changes, the More It Stays the Same
The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance.
MediaBank Launches Trading Desk for Agencies
Tool suite is priced similarly to other DSP solutions.
5 Must-Haves for Your 2012 Campaigns
The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising.
5 Reasons Why RTB Is Not About Price
Consider these five ways to be smarter in how you do online marketing through real-time bidding.
Are You Ready for ILD?
A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012.
Nexage to Run Private Mobile Ad Exchange
Exchange will let publishers and app developers limit advertisers and avoid channel conflicts.
47 Ways to Buy and Place Online Display Ads
With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series.
Cutting Through the Remarketing Clutter With RTB
Three real reasons every marketer should be buying real-time bidding display remarketing.
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