Are we about to enter an era of ad transparency?

Display Advertising Are we about to enter an era of ad transparency?

6y Al Roberts

Are we about to enter an era of ad transparency?

Marketers are increasingly prioritizing digital, which is expected to account for one-third of 2017's ad spend. However, there are serious issues with...

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Facebook's Live Rail pullback leaves publishers needing true partners

Facebook's Live Rail pullback leaves publishers needing true partners

8y Frank Sinton

Facebook's Live Rail pullback leaves publishers ne...

The recent shuttering of FBX - with LiveRail reportedly next on the chopping block - strengthens Facebook's walled garden, ultimately hurting publishe...

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The current state of video viewability in China

The current state of video viewability in China

8y Charlie Wang

The current state of video viewability in China

China's online video industry continues to be plagued by viewability and ad-serving issues – and here is why. Read More...

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Ad buying: a glossary of key terms and acronyms

Ad buying: a glossary of key terms and acronyms

8y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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Eliminating the fear factor of programmatic buying in China

Eliminating the fear factor of programmatic buying in China

8y Charlie Wang

Eliminating the fear factor of programmatic buying...

Brands need not be afraid of programmatic buying in China if they understand the difference between real time buying and more premium, targeted models...

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iHeartMedia Brings the Programmatic Marketplace to Radio

iHeartMedia Brings the Programmatic Marketplace to Radio

9y Yuyu Chen

iHeartMedia Brings the Programmatic Marketplace to...

The radio powerhouse has teamed up with ad-tech company Jelli to enable programmatic buying for more than 800 radio stations. Does this initiative ref...

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Programmatic in China Part 4: Open Exchange

Programmatic in China Part 4: Open Exchange

9y Charlie Wang

Programmatic in China Part 4: Open Exchange

This is the last part of the "Programmatic in China" series and in this article we'll take a look at the open exchange model. Read More...

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Is Facebook Pulling the Plug on FBX?

Is Facebook Pulling the Plug on FBX?

9y Yuyu Chen

Is Facebook Pulling the Plug on FBX?

It seems the social media giant is keeping its real-time bidding ad exchange FBX for now, but will likely downplay the importance of the platform. Rea...

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Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

10y Liz Rutgersson

Real-Time Myth-Busting: 5 RTB Mysteries, Solved!

There are many myths and misconceptions surrounding the concept of real-time bidding. Here are five explanations of common misunderstandings to help m...

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Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

10y Lisa Lacy

Will GroupM’s Exit From Open Ad Exchanges Entice O...

The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges...

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Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]

Owned Editorial Content Claims Majority of Media Spend on Mobile [Study]

10y Yuyu Chen

Owned Editorial Content Claims Majority of Media S...

A recent report from Sharethrough shows that branded editorial content on owned sites has attracted the lion’s share, almost 70 percent, of editorial ...

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Twitter Hits 255 Million Monthly Users, But Sees $132m Net Loss

Twitter Hits 255 Million Monthly Users, But Sees $132m Net Loss

10y Dave Neal

Twitter Hits 255 Million Monthly Users, But Sees $...

Shares fell 11 percent on user growth slow down in Q1, while ad revenue increased and grew by 125 percent year-over-year. Read More...

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5 Questions to Ask Your Potential Programmatic Buying Partner

5 Questions to Ask Your Potential Programmatic Buying Partner

10y Kristin Kovner

5 Questions to Ask Your Potential Programmatic Buy...

With programmatic buying quickly becoming mainstream, it will be important for marketers to understand this powerful tool, its potential, and its limi...

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Google Extends Programmatic Empire With Time Inc. Deal

Google Extends Programmatic Empire With Time Inc. Deal

10y Liva Judic

Google Extends Programmatic Empire With Time Inc. ...

After announcing a partnership for programmatic ad exchanges with Local Media Consortium as well as Yandex, Google is continuing its sweep of the land...

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Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

Google and Microsoft Collaborate with IAB to Tackle Programmatic Trading

10y Yuyu Chen

Google and Microsoft Collaborate with IAB to Tackl...

Google, Microsoft, and other companies will work closely with the Internet Advertising Bureau (IAB) to provide education and solve issues regarding pr...

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Spotlight On: Michael Provenzano, CEO and Co-Founder of Vistar Media

Spotlight On: Michael Provenzano, CEO and Co-Founder of Vistar Media

10y Liva Judic

Spotlight On: Michael Provenzano, CEO and Co-Found...

Michael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through hi...

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Social Retargeting: Where to Spend it

Social Retargeting: Where to Spend it

10y Parth Mukherjee

Social Retargeting: Where to Spend it

I'll walk you through the Facebook and Twitter offerings to help you decide where to invest that budget you managed to eke out for a social retargetin...

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Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]

Mad Men to Machine Mavericks: Google Adx on RTB Trends in Asia [Video]

10y Adaline Lau

Mad Men to Machine Mavericks: Google Adx on RTB Tr...

Google AdX exec discusses how marketers are leveraging first-party and third-party data in the region, including the infrastructure available to suppo...

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The True Value of Media

The True Value of Media

11y Larry Allen

The True Value of Media

With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to g...

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How Much Is Facebook's News Feed Worth to Advertisers?

How Much Is Facebook's News Feed Worth to Advertisers?

11y Tessa Wegert

How Much Is Facebook's News Feed Worth to Advertis...

As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react acc...

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What's an Email Hash, Anyway?

What's an Email Hash, Anyway?

11y Dave Hendricks

What's an Email Hash, Anyway?

By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...

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Twitter Reveals Plans for Ad Retargeting

Twitter Reveals Plans for Ad Retargeting

11y Matt Kapko

Twitter Reveals Plans for Ad Retargeting

The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites. R...

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The Challenge of RTB/DSP in China

The Challenge of RTB/DSP in China

11y Charlie Wang

The Challenge of RTB/DSP in China

While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country. Read Mor...

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How Email Is Finally Breaking Free and Crossing the Chasm

How Email Is Finally Breaking Free and Crossing the Chasm

11y Dave Hendricks

How Email Is Finally Breaking Free and Crossing th...

Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommen...

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Tencent Launches Tango DSP

Tencent Launches Tango DSP

11y Adaline Lau

Tencent Launches Tango DSP

China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange...

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Ad-ID for a Cross-Screen World

Ad-ID for a Cross-Screen World

11y Larry Allen

Ad-ID for a Cross-Screen World

This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Read More...

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Real-Time Bidding: Ploy or Panacea?

Real-Time Bidding: Ploy or Panacea?

11y Frank Sinton

Real-Time Bidding: Ploy or Panacea?

Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space....

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