Marketing News & Expert Advice
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Ad exchange
The True Value of Media
Aug 26, 2013 - With more transparent buying at the URL level via real-time bidding, and a renewed interest in native advertising, it will be hard for publishers to generate fictitious traffic and fool the buyer. Comments
Facebook Pushes Third-Party Ads Into Users' News Feeds
Mar 28, 2013 -
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
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Facebook Exchange Proves Its Mettle: Adobe
Feb 20, 2013 -
With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe.
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Portals and Social Undervalued in Conversions: Aggregate Knowledge
Feb 14, 2013 -
Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge.
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Why 2013 Will Be the Year of Programmatic Premium Guaranteed
Jan 22, 2013 -
If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performing, it will be an amazing year.
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A Case for Human Value in the Media Planning Process
Jan 8, 2013 -
Conversations with industry folks who work outside of ad exchanges.
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Moving Away From Clicks
Dec 17, 2012 -
It's time to focus on metrics that matter.
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Will the Wall Street Model Hit Ad Tech As Well?
Dec 13, 2012 -
Who will be working in digital ad tech in the future? And who is being hired right now?
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Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Dec 11, 2012 -
A look at where the future of online media buying is going.
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The 2nd Rule of Ad Exchanges
Oct 30, 2012 -
Ad exchanges aren't second-price auctions.
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Navigating the Potential and the Perils of RTB for Publishers
Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments
How Much Is Facebook's News Feed Worth to Advertisers?
Aug 15, 2013 -
As Facebook continues to experiment with its news feed, media buyers and brands should actively monitor user comments made to their ads, and react accordingly.
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What's an Email Hash, Anyway?
Aug 14, 2013 -
By next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important.
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Twitter Reveals Plans for Ad Retargeting
Jul 3, 2013 -
The site announced plans to move into the ad retargeting space today by using browser-based cookies and email identification with third-party sites.
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The Challenge of RTB/DSP in China
Jun 24, 2013 -
While various publishers, agencies, and ad exchanges shared their optimism of RTB in China, there still exist many challenges in the country.
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How Email Is Finally Breaking Free and Crossing the Chasm
Jun 19, 2013 -
Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommended by advertising agencies.
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Tencent Launches Tango DSP
Jun 7, 2013 -
China's largest Internet company wants to provide advertisers with a one-stop service to efficiently buy audiences through its own DSP and ad exchange.
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Ad-ID for a Cross-Screen World
Jun 3, 2013 -
This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers.
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Real-Time Bidding: Ploy or Panacea?
May 7, 2013 -
Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space.
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Define Premium
May 6, 2013 -
Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles.
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Should Marketers Fear the Cookie Apocalypse?
Apr 11, 2013 -
Marketers have until June to get over cookies, a digital advertising executive said earlier this week.
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