Marketing News & Expert Advice
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Ad exchange
Real-Time Bidding: Ploy or Panacea?
May 7, 2013 - Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space. Comments
The 2nd Rule of Ad Exchanges
Oct 30, 2012 -
Ad exchanges aren't second-price auctions.
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Navigating the Potential and the Perils of RTB for Publishers
Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments
The Social Integration Is On (and Intelligence Follows)
Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments
Facebook RTB: A Win or a Miss?
Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments
Facebook Battles Investor Fears With Real-Time Exchange
Jun 14, 2012 -
UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs.
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Get With the Program(matic Buying)!
Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments
The Next Big Trend in Digital Marketing: Programmatic Premium
Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments
Centro Throws Down Gauntlet to Ad Exchange Arbitragers
May 16, 2012 -
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.
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What Media Planners Need to Know About Programmatic Buying
Apr 3, 2012 - Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Comments
A Call for Transparency: Are Dynamic Price Floors Good for the Industry?
Mar 28, 2012 - As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes? Comments
Define Premium
May 6, 2013 -
Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles.
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Should Marketers Fear the Cookie Apocalypse?
Apr 11, 2013 -
Marketers have until June to get over cookies, a digital advertising executive said earlier this week.
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Facebook Pushes Third-Party Ads Into Users' News Feeds
Mar 28, 2013 -
Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time.
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Facebook Exchange Proves Its Mettle: Adobe
Feb 20, 2013 -
With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe.
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Portals and Social Undervalued in Conversions: Aggregate Knowledge
Feb 14, 2013 -
Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge.
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Why 2013 Will Be the Year of Programmatic Premium Guaranteed
Jan 22, 2013 -
If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performing, it will be an amazing year.
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A Case for Human Value in the Media Planning Process
Jan 8, 2013 -
Conversations with industry folks who work outside of ad exchanges.
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Moving Away From Clicks
Dec 17, 2012 -
It's time to focus on metrics that matter.
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Will the Wall Street Model Hit Ad Tech As Well?
Dec 13, 2012 -
Who will be working in digital ad tech in the future? And who is being hired right now?
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Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?
Dec 11, 2012 -
A look at where the future of online media buying is going.
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