Marketing News & Expert Advice
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Ad exchange
Centro Throws Down Gauntlet to Ad Exchange Arbitragers
May 16, 2012 - Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers. Comments
Nexage to Run Private Mobile Ad Exchange
Dec 14, 2011 - Exchange will let publishers and app developers limit advertisers and avoid channel conflicts. Comments
47 Ways to Buy and Place Online Display Ads
Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments
Cutting Through the Remarketing Clutter With RTB
Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments
Google To Roll Out AdX in China
Nov 18, 2011 - Google must first get buy-in from advertisers and top publishers. Comments
Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments
The First Rule of Advertising Exchanges - There Are No Advertising Exchanges
Oct 31, 2011 - Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Comments
You've Got Data, So What?
Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments
You Are Stupid if You Continue to Ignore Advertising Fraud
Aug 8, 2011 - Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Comments
Rules to Live By When Implementing Behavioral Targeting Tactics
Aug 3, 2011 - Five things to consider before launching, expanding, or testing elements of behavioral targeting. Comments
Ad Exchanges Present Hurdles for Rich Media Firms
Jul 29, 2011 - Rich media ad exchanges could be on the horizon, says PointRoll CEO Rob Gatto. Comments
What Media Planners Need to Know About Programmatic Buying
Apr 3, 2012 - Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Comments
A Call for Transparency: Are Dynamic Price Floors Good for the Industry?
Mar 28, 2012 - As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes? Comments
Same Turkey, New Knife
Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments
The Paradox of Measurement
Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments
Report Proves Media Buyers Are Lazy
Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments
The More Media Buying Changes, the More It Stays the Same
Jan 12, 2012 - The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Comments
MediaBank Launches Trading Desk for Agencies
Jan 3, 2012 - Tool suite is priced similarly to other DSP solutions. Comments
5 Must-Haves for Your 2012 Campaigns
Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments
5 Reasons Why RTB Is Not About Price
Dec 19, 2011 - Consider these five ways to be smarter in how you do online marketing through real-time bidding. Comments
Are You Ready for ILD?
Dec 16, 2011 - A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012. Comments
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