Marketing News & Expert Advice
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Ad exchange
Navigating the Potential and the Perils of RTB for Publishers
Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments
The Overcrowded Display Ecosystem: Is The Pie Big Enough?
Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments
Same Turkey, New Knife
Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments
The Paradox of Measurement
Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments
Report Proves Media Buyers Are Lazy
Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments
The More Media Buying Changes, the More It Stays the Same
Jan 12, 2012 - The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Comments
2012 Trends: More Accountability in Tracking Metrics [Video]
Jan 4, 2012 -
Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting.
Comments
MediaBank Launches Trading Desk for Agencies
Jan 3, 2012 - Tool suite is priced similarly to other DSP solutions. Comments
5 Must-Haves for Your 2012 Campaigns
Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments
5 Reasons Why RTB Is Not About Price
Dec 19, 2011 - Consider these five ways to be smarter in how you do online marketing through real-time bidding. Comments
Are You Ready for ILD?
Dec 16, 2011 - A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012. Comments
The Social Integration Is On (and Intelligence Follows)
Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments
A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?
Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments
A Client's View of Mobile Advertising
Jul 23, 2012 -
Advertisers must ask what is the value of an impression on mobile sites or within mobile apps?
Comments
Facebook RTB: A Win or a Miss?
Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments
Facebook Battles Investor Fears With Real-Time Exchange
Jun 14, 2012 -
UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs.
Comments
Get With the Program(matic Buying)!
Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments
The Next Big Trend in Digital Marketing: Programmatic Premium
Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments
Centro Throws Down Gauntlet to Ad Exchange Arbitragers
May 16, 2012 -
Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers.
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What Media Planners Need to Know About Programmatic Buying
Apr 3, 2012 - Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Comments
A Call for Transparency: Are Dynamic Price Floors Good for the Industry?
Mar 28, 2012 - As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes? Comments
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