ad exchange


Ad-ID for a Cross-Screen World

Jun 3, 2013 - This could create a world where not only is publisher information transparent to buyers, but buyers are reliably transparent to publishers. Comments

Real-Time Bidding: Ploy or Panacea?

real-time May 7, 2013 - Ad inventory is exploding, with more and more content providers eager for a cut of the growing online video advertising market getting into the space. Comments

Define Premium

quality-assurance May 6, 2013 - Advertising will always need a human touch. Marketing is an art and a science and technology cannot fill both of those roles. Comments

Should Marketers Fear the Cookie Apocalypse?

computer-cookies-web Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments

Facebook Pushes Third-Party Ads Into Users' News Feeds

facebook-homepage Mar 28, 2013 - Facebook is doubling down on its real-time bidding exchange and bringing third-party ads into users' news feeds for the first time. Comments

Facebook Exchange Proves Its Mettle: Adobe

facebook-homepage Feb 20, 2013 - With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Comments

Portals and Social Undervalued in Conversions: Aggregate Knowledge

graph-user-quality-index Feb 14, 2013 - Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality, long-term customers, according to a new report from Aggregate Knowledge. Comments

Why 2013 Will Be the Year of Programmatic Premium Guaranteed

globalspend Jan 22, 2013 - If we can apply some of the amazing technology we have built to making buying and selling great inventory easier, more efficient, and better performing, it will be an amazing year. Comments

A Case for Human Value in the Media Planning Process

human-value Jan 8, 2013 - Conversations with industry folks who work outside of ad exchanges. Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

Will the Wall Street Model Hit Ad Tech As Well?

wall-street-exchange Dec 13, 2012 - Who will be working in digital ad tech in the future? And who is being hired right now? Comments

Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

open-hands Dec 11, 2012 - A look at where the future of online media buying is going. Comments

The 2nd Rule of Ad Exchanges

shutterstock-108093779 Oct 30, 2012 - Ad exchanges aren't second-price auctions. Comments

Navigating the Potential and the Perils of RTB for Publishers

Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments

The Social Integration Is On (and Intelligence Follows)

Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments

A Client's View of Mobile Advertising

fruitninjafeatured Jul 23, 2012 - Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Comments

Facebook RTB: A Win or a Miss?

Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments

Facebook Battles Investor Fears With Real-Time Exchange

facebookicon Jun 14, 2012 - UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Comments

Get With the Program(matic Buying)!

Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments

The Next Big Trend in Digital Marketing: Programmatic Premium

Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments

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