Ad exchange

human-value

A Case for Human Value in the Media Planning Process

Jan 8, 2013 - Conversations with industry folks who work outside of ad exchanges. Comments

Moving Away From Clicks

clicks Dec 17, 2012 - It's time to focus on metrics that matter. Comments

Will the Wall Street Model Hit Ad Tech As Well?

wall-street-exchange Dec 13, 2012 - Who will be working in digital ad tech in the future? And who is being hired right now? Comments

Premium vs. Programmatic Ad Sales: Can Both Coexist…and Survive?

open-hands Dec 11, 2012 - A look at where the future of online media buying is going. Comments

The 2nd Rule of Ad Exchanges

shutterstock-108093779 Oct 30, 2012 - Ad exchanges aren't second-price auctions. Comments

Navigating the Potential and the Perils of RTB for Publishers

Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments

The Social Integration Is On (and Intelligence Follows)

Aug 1, 2012 - How the new Facebook Exchange will exponentially increase the amount of customer data generated from all digital advertising. Comments

A DSP/Ad Exchange Discussion: Improvement or Hurdle to China Marketers?

Jul 31, 2012 - Ad exchange is nothing new but it's not well known to everyone in China. Here's why. Comments

A Client's View of Mobile Advertising

fruitninjafeatured Jul 23, 2012 - Advertisers must ask what is the value of an impression on mobile sites or within mobile apps? Comments

Facebook RTB: A Win or a Miss?

Jun 19, 2012 - How will brands leverage the opportunity to take their Facebook learnings and apply them across higher impact advertising formats? Comments

Facebook Battles Investor Fears With Real-Time Exchange

facebookicon Jun 14, 2012 - UPDATE: Advertisers will be able to target users based on customer data and data from select DSPs. Comments

Get With the Program(matic Buying)!

Jun 12, 2012 - The science of data…impacting the art of digital media planning. Comments

The Next Big Trend in Digital Marketing: Programmatic Premium

Jun 11, 2012 - Marketers can now serve the right message to the right consumer, reducing waste and improving returns on their guaranteed media investments. Comments

Centro Throws Down Gauntlet to Ad Exchange Arbitragers

centro-riegsecker-swinand May 16, 2012 - Firm launches brand exchange, says other exchanges "failed on their promises to deliver" for publishers. Comments

What Media Planners Need to Know About Programmatic Buying

Apr 3, 2012 - Media planners and buyers who do not start engaging in programmatic buying will be in serious jeopardy of becoming obsolete. Comments

A Call for Transparency: Are Dynamic Price Floors Good for the Industry?

Mar 28, 2012 - As the uptake of real-time bidding for digital display advertising grows, have you ever wondered how the markets operate behind the scenes? Comments

The Overcrowded Display Ecosystem: Is The Pie Big Enough?

Mar 22, 2012 - An overview of the display advertising ecosystem in Asia, from ad networks and exchanges to demand side and supply side platforms. Comments

Same Turkey, New Knife

Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments

The Paradox of Measurement

Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments

Report Proves Media Buyers Are Lazy

Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments

The More Media Buying Changes, the More It Stays the Same

Jan 12, 2012 - The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Comments

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