Jan 12, 2012 - The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Comments
Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments
Aug 8, 2011 - Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Comments
Aug 3, 2011 - Five things to consider before launching, expanding, or testing elements of behavioral targeting. Comments
Jul 29, 2011 - Rich media ad exchanges could be on the horizon, says PointRoll CEO Rob Gatto. Comments
Jul 25, 2011 - Every time a buyer and seller meet in the digital ether a value exchange is happening. Comments
May 16, 2011 - Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Comments
Apr 28, 2011 - Company aims to centralize buying and management of media, online and off. Comments
Apr 25, 2011 - Factors to consider when selecting an ad technology platform. Comments
Apr 18, 2011 - Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Comments
Apr 14, 2011 - Where do people fit into a world that promises endless media automation? Comments
Jan 3, 2012 - Tool suite is priced similarly to other DSP solutions. Comments
Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments
Dec 19, 2011 - Consider these five ways to be smarter in how you do online marketing through real-time bidding. Comments
Dec 16, 2011 - A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012. Comments
Dec 14, 2011 - Exchange will let publishers and app developers limit advertisers and avoid channel conflicts. Comments
Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments
Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments
Nov 18, 2011 - Google must first get buy-in from advertisers and top publishers. Comments
Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments
Oct 31, 2011 - Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Comments
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