Ad exchange

The Paradox of Measurement

Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments

Report Proves Media Buyers Are Lazy

Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments

The More Media Buying Changes, the More It Stays the Same

Jan 12, 2012 - The three "R's" of digital media buying that may be more important than ever: research, relationships, and relevance. Comments

2012 Trends: More Accountability in Tracking Metrics [Video]

businessresults2 Jan 4, 2012 - Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Comments

MediaBank Launches Trading Desk for Agencies

Jan 3, 2012 - Tool suite is priced similarly to other DSP solutions. Comments

5 Must-Haves for Your 2012 Campaigns

Dec 22, 2011 - The top must-have technologies, placements, formats, units, and properties to consider as you embark on a fresh year of advertising. Comments

5 Reasons Why RTB Is Not About Price

Dec 19, 2011 - Consider these five ways to be smarter in how you do online marketing through real-time bidding. Comments

Are You Ready for ILD?

Dec 16, 2011 - A look at what impression-level decisioning (ILD) is and why it will be the acronym to know in 2012. Comments

Nexage to Run Private Mobile Ad Exchange

Dec 14, 2011 - Exchange will let publishers and app developers limit advertisers and avoid channel conflicts. Comments

47 Ways to Buy and Place Online Display Ads

Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments

Cutting Through the Remarketing Clutter With RTB

Dec 7, 2011 - Three real reasons every marketer should be buying real-time bidding display remarketing. Comments

Google To Roll Out AdX in China

Nov 18, 2011 - Google must first get buy-in from advertisers and top publishers. Comments

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments

The First Rule of Advertising Exchanges - There Are No Advertising Exchanges

Oct 31, 2011 - Today's advertising exchanges are a complete failure at efficiently disseminating price information. Here's why. Comments

You've Got Data, So What?

Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments

You Are Stupid if You Continue to Ignore Advertising Fraud

Aug 8, 2011 - Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Comments

Rules to Live By When Implementing Behavioral Targeting Tactics

Aug 3, 2011 - Five things to consider before launching, expanding, or testing elements of behavioral targeting. Comments

Ad Exchanges Present Hurdles for Rich Media Firms

Jul 29, 2011 - Rich media ad exchanges could be on the horizon, says PointRoll CEO Rob Gatto. Comments

Is Asia Ready for the Coming Data Revolution?

databaseasia Jul 26, 2011 - Data is reshaping online marketing; here's how. Comments

Exchange Is a Verb

Jul 25, 2011 - Every time a buyer and seller meet in the digital ether a value exchange is happening. Comments

Valuation - The 'New' Buying Skill

May 16, 2011 - Before exchanged-based media marketplaces bring value to both media buyers and sellers, these changes must occur. Comments

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