Marketing News & Expert Advice
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Ad exchange
True Value of Technology
Apr 25, 2011 - Factors to consider when selecting an ad technology platform. Comments
Google Suspends AppNexus From Exchange Over Policy Violations
Dec 1, 2010 - DSP is prevented from accessing real-time inventory after violating Google's exchange policies. Comments
4 Technologies and Trends Online Marketers Need to Know
Sep 28, 2010 - You may think you know all about social media, mobile, Web TV, and ad exchanges, but do you really? Comments
Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]
Sep 27, 2010 -
Ad technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google.
Comments
OpenX Partners With Dentsu CCI on Japanese Ad Exchange
Sep 1, 2010 - The world's fifth largest marketing organization adopts an exchange model. Comments
Moving Beyond Behavioral Ads
Sep 1, 2010 - Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Comments
Are Advertising Networks Supporting Piracy?
Apr 18, 2011 - Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Comments
Rise of the Machines
Apr 14, 2011 - Where do people fit into a world that promises endless media automation? Comments
Video Advertising Strategy Part 1: The Metrics
Apr 11, 2011 - A look at the different measurement strategies available for video advertising and the pros and cons that are important to understand. Part one in a two-part series. Comments
RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]
Mar 22, 2011 - A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Comments
Brands May Like Exchanges More After Google Algorithm Change
Feb 25, 2011 -
Quality inventory may be easier to come by as sites monetizing low value content are punished.
Comments
In a Time of Automated Platforms, Providing Differentiated Value
Feb 22, 2011 - The key element that's missing from automated platforms may simply be the human element. Comments
Quality Is Job One
Jan 5, 2011 - "Audiences vs. content" is a false choice. Here's a three-part pledge for quality in the ad exchange space. Comments
Display in 2011: The Future Belongs to Google
Dec 22, 2010 -
Google is poised to extend its newfound dominance in display.
Comments
DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup
Dec 14, 2010 - Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Comments
Firms Working on Standards for Real-Time Bidding
Dec 13, 2010 - Ad tech companies will create a system for sharing advertiser block lists. Other standardization projects will follow. Comments
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