Jul 23, 2013 - Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on driving revenue from mobile spend, and the growth of mobile. Comments
Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments
Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments
Jan 26, 2012 -
It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later.
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Jan 25, 2012 - Tynt helps publishers understand how users share their content. Comments
Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments
Jan 4, 2012 -
Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting.
Comments
Dec 29, 2011 -
Consider these five factors when planning and buying online ads in China.
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Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments
Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments
Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments
May 24, 2013 -
AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting.
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Dec 19, 2012 -
Why publisher direct media buys should still be part of your media mix.
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Oct 3, 2012 -
Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about it.
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Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments
May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments
Mar 30, 2012 -
Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical.
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Mar 22, 2012 - AdWords changes aim to simplify bidding and optimizing display campaigns. Comments
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
Mar 13, 2012 -
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
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Feb 17, 2012 - Firm once known strictly for browsers continues expansion into mobile and ads. Comments
November 4-7, 2013
December 2-4, 2013
February 10-13, 2014
March 19, 2014
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October 8, 2013
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October 15, 2013
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October 17, 2013
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