In part two of our four-part guest series from marketing veteran and blockchain expert Jeremy Epstein, we highlight four companies that are at the for...
View articleFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...
View articleConflicts of interests mean there is nothing 'real' about real-time bidding for programmatic video buying in China. Read More...
View articleWhat can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...
View articleDuring its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within app...
View articleThe company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...
View articleFrom Amazon to Apple Pay to Facebook doing absolutely everything, ClickZ looks at the year in review, in no particular order. Read More...
View articleAmazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? R...
View articleAmazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Read...
View articleAccording to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Read More...
View articleOn-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (o...
View articleEric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on ...
View articleAT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad ...
View articleWhy publisher direct media buys should still be part of your media mix. Read More...
View articleAdvertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about i...
View articlePublishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Read ...
View articleNed Brody will fill a newly-created CEO position for the Ad.com Group. Read More...
View articleDemocrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Read More...
View articleAdWords changes aim to simplify bidding and optimizing display campaigns. Read More...
View articleMénage à trois in display advertising starts on schedule. Read More...
View articleBen Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Read More...
View articleFirm once known strictly for browsers continues expansion into mobile and ads. Read More...
View articleTechnology may still capture the most advertising value, but what if publishers own it? Read More...
View articleAs an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Read More...
View articleIt might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. ...
View articleTynt helps publishers understand how users share their content. Read More...
View articleFour things media buyers need to pay attention to in light of comScore's new report. Read More...
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