Marketing News & Expert Advice
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Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile
Jul 23, 2013 - Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on driving revenue from mobile spend, and the growth of mobile. Comments
Same Turkey, New Knife
Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments
The Paradox of Measurement
Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments
Demand-Side Platforms – Is India ready?
Jan 26, 2012 -
It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later.
Comments
33Across and Tynt Team Up to Extend Social Graph Insights
Jan 25, 2012 - Tynt helps publishers understand how users share their content. Comments
Report Proves Media Buyers Are Lazy
Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments
2012 Trends: More Accountability in Tracking Metrics [Video]
Jan 4, 2012 -
Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting.
Comments
China Internet Advertising 101
Dec 29, 2011 -
Consider these five factors when planning and buying online ads in China.
Comments
47 Ways to Buy and Place Online Display Ads
Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments
A Third of Mobile Ads Used to Sustain In-Market Presence
Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments
Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments
AT&T Readies Trove of Data for Cross-Channel Ad Targeting
May 24, 2013 -
AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting.
Comments
10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Dec 19, 2012 -
Why publisher direct media buys should still be part of your media mix.
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Industry Execs Mull Impact of Facebook Ad Network
Oct 3, 2012 -
Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about it.
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Navigating the Potential and the Perils of RTB for Publishers
Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments
AOL Promotes Man Behind Ad Revenue Bright Spot
May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments
Big Data From Democratic Party Spawns Web Ad Targeting Firm
Mar 30, 2012 -
Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical.
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Google Ties Display More Closely to Keywords
Mar 22, 2012 - AdWords changes aim to simplify bidding and optimizing display campaigns. Comments
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
SXSW Video: Cheezburger CEO Talks Monetization
Mar 13, 2012 -
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Comments
Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads
Feb 17, 2012 - Firm once known strictly for browsers continues expansion into mobile and ads. Comments
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