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10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments

33Across and Tynt Team Up to Extend Social Graph Insights

Jan 25, 2012 - Tynt helps publishers understand how users share their content. Comments

Report Proves Media Buyers Are Lazy

Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments

47 Ways to Buy and Place Online Display Ads

Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments

A Third of Mobile Ads Used to Sustain In-Market Presence

Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments

Yahoo Buys Interclick For $270M

Nov 1, 2011 - Better ad targeting drives the purchase. Comments

AARP Launches Network to Target Over 50 Crowd

aarp Oct 24, 2011 - Nonprofit group opens its enhanced audience targeting capabilities to all advertisers. Comments

FM Extends Ad Network to WordPress Bloggers

Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments

BuzzLogic's Ad Network Aims at Emotion

Oct 17, 2011 - Starbucks, Kraft, and Toyota buy display ads pegged to enthusiasm. Comments

InMobi Bulks Up Offering, War Chest

Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments

Industry Execs Mull Impact of Facebook Ad Network

facebook-homepage Oct 3, 2012 - Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about it. Comments

Navigating the Potential and the Perils of RTB for Publishers

Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments

AOL Promotes Man Behind Ad Revenue Bright Spot

May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments

Big Data From Democratic Party Spawns Web Ad Targeting Firm

dspolitical Mar 30, 2012 - Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Comments

Google Ties Display More Closely to Keywords

Mar 22, 2012 - AdWords changes aim to simplify bidding and optimizing display campaigns. Comments

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments

SXSW Video: Cheezburger CEO Talks Monetization

lolcats-benhuh-cheezburger Mar 13, 2012 - Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Comments

Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads

Feb 17, 2012 - Firm once known strictly for browsers continues expansion into mobile and ads. Comments

Same Turkey, New Knife

Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments

The Paradox of Measurement

Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments

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