Marketing News & Expert Advice
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Ad network
AT&T Readies Trove of Data for Cross-Channel Ad Targeting
May 24, 2013 - AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting. Comments
The Paradox of Measurement
Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments
33Across and Tynt Team Up to Extend Social Graph Insights
Jan 25, 2012 - Tynt helps publishers understand how users share their content. Comments
Report Proves Media Buyers Are Lazy
Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments
47 Ways to Buy and Place Online Display Ads
Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments
A Third of Mobile Ads Used to Sustain In-Market Presence
Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments
Razorfish Doubles Down on Exchanges, Cuts Direct Buys
Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments
Yahoo Buys Interclick For $270M
Nov 1, 2011 - Better ad targeting drives the purchase. Comments
AARP Launches Network to Target Over 50 Crowd
Oct 24, 2011 -
Nonprofit group opens its enhanced audience targeting capabilities to all advertisers.
Comments
FM Extends Ad Network to WordPress Bloggers
Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments
BuzzLogic's Ad Network Aims at Emotion
Oct 17, 2011 - Starbucks, Kraft, and Toyota buy display ads pegged to enthusiasm. Comments
10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Dec 19, 2012 -
Why publisher direct media buys should still be part of your media mix.
Comments
Industry Execs Mull Impact of Facebook Ad Network
Oct 3, 2012 -
Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about it.
Comments
Navigating the Potential and the Perils of RTB for Publishers
Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments
AOL Promotes Man Behind Ad Revenue Bright Spot
May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments
Big Data From Democratic Party Spawns Web Ad Targeting Firm
Mar 30, 2012 -
Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical.
Comments
Google Ties Display More Closely to Keywords
Mar 22, 2012 - AdWords changes aim to simplify bidding and optimizing display campaigns. Comments
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments
SXSW Video: Cheezburger CEO Talks Monetization
Mar 13, 2012 -
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Comments
Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads
Feb 17, 2012 - Firm once known strictly for browsers continues expansion into mobile and ads. Comments
Same Turkey, New Knife
Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments
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