Marketing News & Expert Advice
|
|
|
Ad network
10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks
Why publisher direct media buys should still be part of your media mix.
Big Data From Democratic Party Spawns Web Ad Targeting Firm
Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical.
Google Ties Display More Closely to Keywords
AdWords changes aim to simplify bidding and optimizing display campaigns.
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Ménage à trois in display advertising starts on schedule.
SXSW Video: Cheezburger CEO Talks Monetization
Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets.
Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads
Firm once known strictly for browsers continues expansion into mobile and ads.
Same Turkey, New Knife
Technology may still capture the most advertising value, but what if publishers own it?
The Paradox of Measurement
As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics?
33Across and Tynt Team Up to Extend Social Graph Insights
Tynt helps publishers understand how users share their content.
Report Proves Media Buyers Are Lazy
Four things media buyers need to pay attention to in light of comScore's new report.
47 Ways to Buy and Place Online Display Ads
With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series.
A Third of Mobile Ads Used to Sustain In-Market Presence
Millennial Media’s Q3 report suggests branding ads on the network are growing.
Razorfish Doubles Down on Exchanges, Cuts Direct Buys
As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation.
Yahoo Buys Interclick For $270M
Better ad targeting drives the purchase.
Subscribe to ClickZ
ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.
WEBINARS
The Total Economic Impact of IBM's Exceptional Web Experience Solutions
June 6, 2012
1:00pm ET / 10:00am PT
WHITE PAPERS
|
|
|
CLICKZ TOPICS
Incisive Interactive Marketing LLC. 2012 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
