ad network


Rise Of the Authenticators

Aug 17, 2015 - What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting from publishers and advertisers? Comments

New Google AdWords Products and Partnerships Focus on App Attribution

Google AdWords Logo May 28, 2015 - During its annual I/O Conference, Google announced new offerings and mobile partnerships to improve segmentation, attribution and promotion within apps. Comments

Google Enhances AdMob Tools and Adds Mediation Partners

google-mobile-search-2 May 28, 2015 - The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Comments

How Will Amazon’s Ad Network Work for B2B?

amazon logo Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments

Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

shutterstock-185427179 Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

Facebook to Launch Mobile Ad Network

facebook-mobile-blue Apr 22, 2014 - According to published reports, Facebook is preparing to disclose its plans for a mobile ad network later this month. Comments

Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

Smartphone and credit card Dec 13, 2013 - On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (or science?). Comments

Mobile Trailblazer: Eric Mugnier, M&C Saatchi Mobile

eric-mugnier Jul 23, 2013 - Eric Mugnier, head of M&C Saatchi Mobile's North American business, reflects on the transitions he's had to make to ensure that he maintains focus on driving revenue from mobile spend, and the growth of mobile. Comments

AT&T Readies Trove of Data for Cross-Channel Ad Targeting

blueprint-logo May 24, 2013 - AT&T AdWorks, a burgeoning advertising network that reaches across mobile, online, and television, is entering the next phase in cross-channel ad targeting. Comments

10 Reasons Your Media Plan Needs to Include More Than Just Ad Networks

shutterstock-66361897 Dec 19, 2012 - Why publisher direct media buys should still be part of your media mix. Comments

Industry Execs Mull Impact of Facebook Ad Network

facebook-homepage Oct 3, 2012 - Advertising industry pundits may believe it's inevitable that Facebook will launch an independent ad network, but they aren't exactly cheering about it. Comments

Navigating the Potential and the Perils of RTB for Publishers

Aug 8, 2012 - Publishers wanting to capture a piece of the growing RTB revenue stream without cannibalizing their direct sales must commit time and resources. Comments

AOL Promotes Man Behind Ad Revenue Bright Spot

May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Group. Comments

Big Data From Democratic Party Spawns Web Ad Targeting Firm

dspolitical Mar 30, 2012 - Democrats' largest database, Catalist and online ad firm Collective partner to produce DSPolitical. Comments

Google Ties Display More Closely to Keywords

Mar 22, 2012 - AdWords changes aim to simplify bidding and optimizing display campaigns. Comments

AOL, Microsoft, and Yahoo Kick Off Display Ad Deal

Mar 15, 2012 - Ménage à trois in display advertising starts on schedule. Comments

SXSW Video: Cheezburger CEO Talks Monetization

lolcats-benhuh-cheezburger Mar 13, 2012 - Ben Huh describes how LOLcats, FAIL Blog and Cheezburger's other sites have captured ad budgets. Comments

Opera Buys Two Mobile Ad Nets in Shift to Demand-Side Ads

Feb 17, 2012 - Firm once known strictly for browsers continues expansion into mobile and ads. Comments

Same Turkey, New Knife

Feb 1, 2012 - Technology may still capture the most advertising value, but what if publishers own it? Comments

The Paradox of Measurement

Jan 30, 2012 - As an industry, we have positioned online to be the most measureable of all media. But have we picked the wrong metrics? Comments

Demand-Side Platforms – Is India ready?

semmarketers Jan 26, 2012 - It might sound like a buzzword today, but DSPs will continue to evolve and be an indispensable part of India's digital media scene sooner than later. Comments

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