Ad network

chinaadvertising

China Internet Advertising 101

Dec 29, 2011 - Consider these five factors when planning and buying online ads in China. Comments

47 Ways to Buy and Place Online Display Ads

Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments

A Third of Mobile Ads Used to Sustain In-Market Presence

Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments

Yahoo Buys Interclick For $270M

Nov 1, 2011 - Better ad targeting drives the purchase. Comments

AARP Launches Network to Target Over 50 Crowd

aarp Oct 24, 2011 - Nonprofit group opens its enhanced audience targeting capabilities to all advertisers. Comments

FM Extends Ad Network to WordPress Bloggers

Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments

BuzzLogic's Ad Network Aims at Emotion

Oct 17, 2011 - Starbucks, Kraft, and Toyota buy display ads pegged to enthusiasm. Comments

InMobi Bulks Up Offering, War Chest

Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments

You've Got Data, So What?

Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments

You Are Stupid if You Continue to Ignore Advertising Fraud

Aug 8, 2011 - Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Comments

Ad Networks: Middleman or Market Maker?

Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments

Casual Game Helps Nissan Reach Busy Parents

Aug 4, 2011 - Game promoted across Meebo's network scores an impressive engagement rate. Comments

Where Are Your Target Consumers?

targetaudience Jul 14, 2011 - Three reasons why precision marketing fails to take a leading role in China. Comments

Almondnet Spins Off Data Company

Jul 13, 2011 - Datonics will sell behavioral data to DSPs and networks. Comments

Mobile Ads for 'Last Lions' Film Deliver Roaring Results

nat-geo-1 Jul 7, 2011 - National Geographic uses smartphones to connect with "generation extinction." Comments

Tips for Running an Effective SEM Campaign

negativekeywords Jun 27, 2011 - Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Comments

Going Mobile? Food for Thought for Ad Networks

Jun 13, 2011 - A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Comments

Halogen Promises 'Social at Scale' With YouCast Merger

Apr 27, 2011 - The ad network is merging with YouCast, a social media and ad technology firm. Comments

Are Advertising Networks Supporting Piracy?

Apr 18, 2011 - Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Comments

Blinkx Acquires Burst for $30M

blinkx Apr 8, 2011 - $30 million deal will lead to video channels on the Burst Media network. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

Resources

Jobs

    • Recent Grads: Customer Service Representative
      Recent Grads: Customer Service Representative (Agora Financial) - BaltimoreAgora Financial, one of the nation's largest independent publishers...
    • Managing Editor
      Managing Editor (Common Sense Publishing) - BaltimoreWE’RE HIRING: WE NEED AN AMAZING EDITOR TO POLISH WORLD-CLASS CONTENT   The Palm...
    • Senior Paid Search & Advertising Manager
      Senior Paid Search & Advertising Manager (Smarty Had A Party) - St. LouisCompany Description: A warm, loving, [slightly wacky] startup, we view...