Marketing News & Expert Advice
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Ad network
Yahoo Buys Interclick For $270M
Nov 1, 2011 - Better ad targeting drives the purchase. Comments
Mobile Ads for 'Last Lions' Film Deliver Roaring Results
Jul 7, 2011 -
National Geographic uses smartphones to connect with "generation extinction."
Comments
Tips for Running an Effective SEM Campaign
Jun 27, 2011 -
Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why.
Comments
Going Mobile? Food for Thought for Ad Networks
Jun 13, 2011 - A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Comments
Halogen Promises 'Social at Scale' With YouCast Merger
Apr 27, 2011 - The ad network is merging with YouCast, a social media and ad technology firm. Comments
Are Advertising Networks Supporting Piracy?
Apr 18, 2011 - Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Comments
Blinkx Acquires Burst for $30M
Apr 8, 2011 -
$30 million deal will lead to video channels on the Burst Media network.
Comments
Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs
Apr 4, 2011 -
Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution.
Comments
RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]
Mar 22, 2011 - A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Comments
The Week in Ads: Microsoft IE9, Paul, Dove Men+Care [Gallery]
Mar 21, 2011 -
A look at some of the best online ad executions from around the Web last week.
Comments
Display in 2011: The Future Belongs to Google
Dec 22, 2010 -
Google is poised to extend its newfound dominance in display.
Comments
AARP Launches Network to Target Over 50 Crowd
Oct 24, 2011 -
Nonprofit group opens its enhanced audience targeting capabilities to all advertisers.
Comments
FM Extends Ad Network to WordPress Bloggers
Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments
BuzzLogic's Ad Network Aims at Emotion
Oct 17, 2011 - Starbucks, Kraft, and Toyota buy display ads pegged to enthusiasm. Comments
InMobi Bulks Up Offering, War Chest
Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments
You've Got Data, So What?
Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments
You Are Stupid if You Continue to Ignore Advertising Fraud
Aug 8, 2011 - Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Comments
Ad Networks: Middleman or Market Maker?
Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments
Casual Game Helps Nissan Reach Busy Parents
Aug 4, 2011 - Game promoted across Meebo's network scores an impressive engagement rate. Comments
Where Are Your Target Consumers?
Jul 14, 2011 -
Three reasons why precision marketing fails to take a leading role in China.
Comments
Almondnet Spins Off Data Company
Jul 13, 2011 - Datonics will sell behavioral data to DSPs and networks. Comments
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