Marketing News & Expert Advice
|
|
|
Ad network
You've Got Data, So What?
Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments
RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]
Mar 22, 2011 - A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Comments
The Week in Ads: Microsoft IE9, Paul, Dove Men+Care [Gallery]
Mar 21, 2011 -
A look at some of the best online ad executions from around the Web last week.
Comments
Display in 2011: The Future Belongs to Google
Dec 22, 2010 -
Google is poised to extend its newfound dominance in display.
Comments
2011 Report: Video Ad Budgets Will Rise Incrementally
Dec 16, 2010 - Sixty-three percent of advertisers say increase will be funded from TV budgets, while 70 percent say they will come from online budgets. Comments
DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup
Dec 14, 2010 - Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Comments
Consolidation in Video Ad Space as Tremor Media Buys ScanScout
Nov 8, 2010 - Merged entity will be second largest online video ad company in the U.S. behind Hulu, says comScore. Comments
WinBuyer Launches All-Retail Ad Network
Nov 3, 2010 - Tel Aviv company aims to capitalize on trend toward ad monetization of retail sites. Comments
Mobile Ad Vendors Predict Strong Holiday Sales
Oct 21, 2010 -
Could the fourth quarter signal the elusive "year of mobile" is upon us?
Comments
Microsoft Confirms Massive Shutdown, Will Redeploy Technology In-House
Oct 20, 2010 - Will repurpose in-game ad technology to serve Xbox LIVE and MSN Games. Comments
Momentum for Interactive Pre-Roll Ads
Oct 20, 2010 -
It's early days for interactive pre-roll, but there are signs the format marks a significant evolution of video advertising.
Comments
You Are Stupid if You Continue to Ignore Advertising Fraud
Aug 8, 2011 - Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Comments
Ad Networks: Middleman or Market Maker?
Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments
Casual Game Helps Nissan Reach Busy Parents
Aug 4, 2011 - Game promoted across Meebo's network scores an impressive engagement rate. Comments
Almondnet Spins Off Data Company
Jul 13, 2011 - Datonics will sell behavioral data to DSPs and networks. Comments
Mobile Ads for 'Last Lions' Film Deliver Roaring Results
Jul 7, 2011 -
National Geographic uses smartphones to connect with "generation extinction."
Comments
Going Mobile? Food for Thought for Ad Networks
Jun 13, 2011 - A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Comments
Halogen Promises 'Social at Scale' With YouCast Merger
Apr 27, 2011 - The ad network is merging with YouCast, a social media and ad technology firm. Comments
Are Advertising Networks Supporting Piracy?
Apr 18, 2011 - Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Comments
Blinkx Acquires Burst for $30M
Apr 8, 2011 -
$30 million deal will lead to video channels on the Burst Media network.
Comments
Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs
Apr 4, 2011 -
Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution.
Comments
MOST READ
COMMENTS
UPCOMING EVENTS
-
May 29-30, 2013
-
June 12-14, 2013
-
September 10-14, 2013
-
November 4-7, 2013
WEBINARS
- How to Optimize Your Social Channels for Lead Gen
April 11, 2013
1:00pm ET / 10:00am PT
- Buyer 2.0: Account-Based Marketing and the Modern B2B Buyer
April 16, 2013
1:00pm ET / 10:00am PT
- Behind the Backlinks - Why They Rank
April 18, 2013
1:00pm ET / 10:00am PT
e-Learning Courses
White Papers
-
The Collaborative Marketing Future: How Co-Creation and Advocacy Drive Winning Companies
Crowdtap
April 05, 2013 -
Harnessing the $9+ Billion Social and Mobile Ad Potential: The Ultimate guide to Social Rich Media Advertising
Moontoast
April 03, 2013 -
Email Newsletter Design: Best Practices to Optimize Your Newsletter for Revenue and Response
LiveIntent
March 29, 2013
Jobs
-
Digital Marketing Manager
Digital Marketing Manager (Ready Set Rocket) - New York Ready Set Rocket is seeking an experienced online marketer to join our team as the... -
Display Media Buyer
Display Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in... -
Search Engine Media Buyer
Search Engine Media Buyer (Centerfield Media) - El Segundo Centerfield Media is an online performance marketing organization specializing in lead...
|
|
|
Incisive Interactive Marketing LLC. 2013 All rights reserved.
55 Broad Street, 22nd Floor, New York, NY 10004 | Copyright and Licensing | Privacy Policy
