Ad network

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments

Yahoo Buys Interclick For $270M

Nov 1, 2011 - Better ad targeting drives the purchase. Comments

AARP Launches Network to Target Over 50 Crowd

aarp Oct 24, 2011 - Nonprofit group opens its enhanced audience targeting capabilities to all advertisers. Comments

FM Extends Ad Network to WordPress Bloggers

Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments

BuzzLogic's Ad Network Aims at Emotion

Oct 17, 2011 - Starbucks, Kraft, and Toyota buy display ads pegged to enthusiasm. Comments

InMobi Bulks Up Offering, War Chest

Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments

You've Got Data, So What?

Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments

You Are Stupid if You Continue to Ignore Advertising Fraud

Aug 8, 2011 - Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Comments

Ad Networks: Middleman or Market Maker?

Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments

Casual Game Helps Nissan Reach Busy Parents

Aug 4, 2011 - Game promoted across Meebo's network scores an impressive engagement rate. Comments

Where Are Your Target Consumers?

targetaudience Jul 14, 2011 - Three reasons why precision marketing fails to take a leading role in China. Comments

Almondnet Spins Off Data Company

Jul 13, 2011 - Datonics will sell behavioral data to DSPs and networks. Comments

Mobile Ads for 'Last Lions' Film Deliver Roaring Results

nat-geo-1 Jul 7, 2011 - National Geographic uses smartphones to connect with "generation extinction." Comments

Tips for Running an Effective SEM Campaign

negativekeywords Jun 27, 2011 - Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Comments

Going Mobile? Food for Thought for Ad Networks

Jun 13, 2011 - A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Comments

Halogen Promises 'Social at Scale' With YouCast Merger

Apr 27, 2011 - The ad network is merging with YouCast, a social media and ad technology firm. Comments

Are Advertising Networks Supporting Piracy?

Apr 18, 2011 - Networks that allow advertising on "torrent" and "warez" sites facilitate intellectual piracy. Comments

Blinkx Acquires Burst for $30M

blinkx Apr 8, 2011 - $30 million deal will lead to video channels on the Burst Media network. Comments

Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs

pixazza-jpg Apr 4, 2011 - Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution. Comments

RTB, DSP, ATD, WTF: Finding Quality Is a Sea of Solutions [Video]

Mar 22, 2011 - A look at the role of demand-side platforms and ad exchanges in the digital media landscape. Comments

The Week in Ads: Microsoft IE9, Paul, Dove Men+Care [Gallery]

adgallery4 Mar 21, 2011 - A look at some of the best online ad executions from around the Web last week. Comments

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