ad network

33Across and Tynt Team Up to Extend Social Graph Insights

Jan 25, 2012 - Tynt helps publishers understand how users share their content. Comments

Report Proves Media Buyers Are Lazy

Jan 23, 2012 - Four things media buyers need to pay attention to in light of comScore's new report. Comments

2012 Trends: More Accountability in Tracking Metrics [Video]

businessresults2 Jan 4, 2012 - Search specialists will also expand their capabilities to optimize for ad networks, exchanges, and retargeting. Comments

China Internet Advertising 101

chinaadvertising Dec 29, 2011 - Consider these five factors when planning and buying online ads in China. Comments

47 Ways to Buy and Place Online Display Ads

Dec 13, 2011 - With new attention focused on display advertising, take advantage of the opportunities for buying and placing this form of online advertising. Part one in a two-part series. Comments

A Third of Mobile Ads Used to Sustain In-Market Presence

Dec 2, 2011 - Millennial Media’s Q3 report suggests branding ads on the network are growing. Comments

Razorfish Doubles Down on Exchanges, Cuts Direct Buys

Nov 9, 2011 - As Vivaki agency breaks down its ad spend, the rule is publisher consolidation and more automation. Comments

Yahoo Buys Interclick For $270M

Nov 1, 2011 - Better ad targeting drives the purchase. Comments

AARP Launches Network to Target Over 50 Crowd

aarp Oct 24, 2011 - Nonprofit group opens its enhanced audience targeting capabilities to all advertisers. Comments

FM Extends Ad Network to WordPress Bloggers

Oct 19, 2011 - WordPress hosts 24 million blogs, including 15 percent of the top million sites. Comments

BuzzLogic's Ad Network Aims at Emotion

Oct 17, 2011 - Starbucks, Kraft, and Toyota buy display ads pegged to enthusiasm. Comments

InMobi Bulks Up Offering, War Chest

Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments

You've Got Data, So What?

Aug 9, 2011 - The three main media categories today and how data segments are determined. Comments

You Are Stupid if You Continue to Ignore Advertising Fraud

Aug 8, 2011 - Ad networks that lie about their reach and other deceptions could harm the interactive ad sector. Comments

Ad Networks: Middleman or Market Maker?

Aug 5, 2011 - Assessing the role of usability and ad networks in the future of digital marketing. Comments

Casual Game Helps Nissan Reach Busy Parents

Aug 4, 2011 - Game promoted across Meebo's network scores an impressive engagement rate. Comments

Where Are Your Target Consumers?

targetaudience Jul 14, 2011 - Three reasons why precision marketing fails to take a leading role in China. Comments

Almondnet Spins Off Data Company

Jul 13, 2011 - Datonics will sell behavioral data to DSPs and networks. Comments

Mobile Ads for 'Last Lions' Film Deliver Roaring Results

nat-geo-1 Jul 7, 2011 - National Geographic uses smartphones to connect with "generation extinction." Comments

Tips for Running an Effective SEM Campaign

negativekeywords Jun 27, 2011 - Marketers should spend as much time developing your negative keyword list as the keywords that you want to buy; here's why. Comments

Going Mobile? Food for Thought for Ad Networks

Jun 13, 2011 - A look at challenges that ad networks must overcome to deepen advertiser and agency relationships. Comments

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