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Momentum for Interactive Pre-Roll Ads

Douglas Quenqua  |  Video

Oct 20, 2010 - It's early days for interactive pre-roll, but there are signs the format marks a significant evolution of video advertising. Comments

Douglas Quenqua  |  Media Buying

New NBCU Ad Network Plans to Reach Beyond NBCU Properties

Jul 26, 2010 - The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. Comments

Jack Marshall  |  Video

Specific Media Makes Video Ad Play, Acquires BBE

Oct 18, 2010 - Company also plans expansion into mobile ad space and a 2011 IPO. Comments

Jim Sterne  |  Verifying Business Value

Please Let Me Opt Out

Oct 14, 2010 - Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Comments

Kate Kaye  |  Social Media

Facebook's Sandberg Says No Social Graph Ad Network, Yet

facebook-icon2 Sep 29, 2010 - It appears the company won't be flipping the ad network switch anytime soon. Comments

Zachary Rodgers  |  Display Advertising

Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]

terence-kawaja Sep 27, 2010 - Ad technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Comments

Tessa Wegert  |  Media Buying

Watching the Value of Online Video Grow

Sep 23, 2010 - Why media buyers should incorporate online video in their campaigns. Comments

Jack Marshall  |  Video

BrightRoll Adds Mobile Inventory to Video Ad Network and Exchange

brightroll Sep 23, 2010 - The network will sell video ads into applications on mobile devices such as the iPhone and Android. Comments

Brian O'Kelley  |  Display Advertising

A Bit of Clarity on the Issue of Transparency

Sep 14, 2010 - Your ad network should give you insight to make you comfortable. But don't expect them to share their secret sauce. Comments

Jack Marshall  |  Mobile

Apple Clears Way for Google's Ads on Its Devices

Sep 13, 2010 - Move may have come in reaction to regulatory scrutiny. Comments

Amy Manus  |  Data-Driven Marketing

Moving Beyond Behavioral Ads

Sep 1, 2010 - Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Comments

Rob Graham  |  Data-Driven Marketing

The Rise of the Demand Side Platform

Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series. Comments

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