Ad network

goog-display

Display in 2011: The Future Belongs to Google

Dec 22, 2010 - Google is poised to extend its newfound dominance in display. Comments

2011 Report: Video Ad Budgets Will Rise Incrementally

Dec 16, 2010 - Sixty-three percent of advertisers say increase will be funded from TV budgets, while 70 percent say they will come from online budgets. Comments

DSPs, SSPs, RTBs, DMPs - Online Media's Newest Alphabet Soup

Dec 14, 2010 - Simplifying ad networks, exchanges, and DSPs. Part one in a two-part series. Comments

Consolidation in Video Ad Space as Tremor Media Buys ScanScout

Nov 8, 2010 - Merged entity will be second largest online video ad company in the U.S. behind Hulu, says comScore. Comments

WinBuyer Launches All-Retail Ad Network

Nov 3, 2010 - Tel Aviv company aims to capitalize on trend toward ad monetization of retail sites. Comments

Mobile Ad Vendors Predict Strong Holiday Sales

iphone-jpeg Oct 21, 2010 - Could the fourth quarter signal the elusive "year of mobile" is upon us? Comments

Microsoft Confirms Massive Shutdown, Will Redeploy Technology In-House

Oct 20, 2010 - Will repurpose in-game ad technology to serve Xbox LIVE and MSN Games. Comments

Momentum for Interactive Pre-Roll Ads

preroll Oct 20, 2010 - It's early days for interactive pre-roll, but there are signs the format marks a significant evolution of video advertising. Comments

Specific Media Makes Video Ad Play, Acquires BBE

Oct 18, 2010 - Company also plans expansion into mobile ad space and a 2011 IPO. Comments

Please Let Me Opt Out

Oct 14, 2010 - Retargeting has run amok. Here are some ways for advertisers, ad networks, and consumers to all get what they want. Comments

Facebook's Sandberg Says No Social Graph Ad Network, Yet

facebook-icon2 Sep 29, 2010 - It appears the company won't be flipping the ad network switch anytime soon. Comments

Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]

terence-kawaja Sep 27, 2010 - Ad technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Comments

Watching the Value of Online Video Grow

Sep 23, 2010 - Why media buyers should incorporate online video in their campaigns. Comments

BrightRoll Adds Mobile Inventory to Video Ad Network and Exchange

brightroll Sep 23, 2010 - The network will sell video ads into applications on mobile devices such as the iPhone and Android. Comments

A Bit of Clarity on the Issue of Transparency

Sep 14, 2010 - Your ad network should give you insight to make you comfortable. But don't expect them to share their secret sauce. Comments

Apple Clears Way for Google's Ads on Its Devices

Sep 13, 2010 - Move may have come in reaction to regulatory scrutiny. Comments

Moving Beyond Behavioral Ads

Sep 1, 2010 - Ad networks and exchanges offer ways to reach qualified consumers and gain consumer insights. Consider these three ways. Comments

The Rise of the Demand Side Platform

Aug 25, 2010 - A close look at the evolution of automated bidding systems that place the right ads on the right pages for the best price. Last in a three-part series. Comments

New NBCU Ad Network Plans to Reach Beyond NBCU Properties

Jul 26, 2010 - The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. Comments

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