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Amazon and Google: Friends, Enemies or Frenemies?

Sep 18, 2014 - Reports show Amazon is Google's biggest search advertiser, but the online retailer is reportedly developing its own ad program to rival Google AdWords. Comments

Cyber Monday 2013: Largest Online Spend in U.S. History

triggit-facebook-retargeting-cyber-monday-data Dec 6, 2013 - Data shows Cyber Monday was a huge success, with comScore proclaiming it as the day with the heaviest online spend in U.S. history. Comments

Walmart Outpacing All Brands in Google Product Listing Ads

google-pla-expander-open Jul 19, 2013 - AdGooroo uncovered the top 20 brands for U.S.-based PLAs from ad impressions. Comments

A Guide for Selling Search: 7 Proven Strategies

youtubesearchfeatured Nov 14, 2011 - As an industry in search, particularly in Asia, we need to pay more attention on selling to be competitive, win new businesses, and drive innovation for our clients. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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