Marketing News & Expert Advice
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Adidas
Choosing a Digital Agency: Advice From SAP and Adidas [Video]
Jun 7, 2013 - How do brand marketers manage their agencies when things don't work out? Comments
SXSW 2013: Talking Shoes and Road Trip Smileage With Google
Mar 18, 2013 -
Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW.
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RadioShack and Adidas Find Store Locators Ring Up Sales
Mar 4, 2013 -
These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register.
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180LA Blows Up Seasons Passed in New Adidas Spot
Feb 25, 2013 -
In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow up last season. Every win... every loss... every headline. Blow it all up. 'Cuz all that matters is...
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Igniting the Social Graph: How to Create More Meaningful Brand Experiences
Nov 7, 2011 -
Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers.
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Measuring Weibo Marketing: Zombie Fans vs. Social Momentum
Sep 16, 2011 -
How are you measuring effectiveness for Weibo campaigns?
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Is Jiepang the Answer to Foursquare in the Chinese Market?
Jan 13, 2011 -
Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region.
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