Adidas

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Non-Sponsors Generating Majority of World Cup Online Ad Shares

Jun 26, 2014 - Brands not officially affiliated with the World Cup have generated 71 percent of the online shares so far, beating out sponsors such as Visa and McDonald's. Comments

Welcome to the Internet of Me

personalization Jun 19, 2014 - The Internet of Me is just what it sounds like: a digital world in which the consumer is king. It's time to ask whether your product is personalized enough to earn a place within his kingdom. Comments

Brands Are Ready for a Socially Sophisticated 2014 World Cup

world-cup-brazil Jun 13, 2014 - This time around, social marketing by brands has become much more advanced. So what can we expect from the sponsoring World Cup brands in the coming month? Comments

Nike, Samsung Top List of 'Braziliant' World Cup Brands

Unruly Braziliant Brands Tracker May 29, 2014 - Marketing technology platform Unruly has revealed the 11 advertisers whose soccer-themed ads have attracted the most shares online. Comments

Adidas to Customize Shoes With Instagram Photos

adidaslogo May 22, 2014 - By leveraging the wealth of social content on Instagram, Adidas will incorporate consumers’ digital experiences into its new line of sneakers. Comments

How Brands Tweeted About the 2014 Boston Marathon

2014bostonmarathon May 20, 2014 - The emotional 2014 Boston Marathon was embraced by brands on Twitter. See how a selection of brands chose to engage with consumers on this day in April. Comments

The End of Microsites

mobilemarketing Feb 4, 2014 - Digital marketing on desktop is over, and thank goodness. As consumers have moved to mobile, brand marketers have had to adapt digital strategies at every level -- from reaching and engaging to converting all the way to retaining. Comments

Choosing a Digital Agency: Advice From SAP and Adidas [Video]

sesshfeatured Jun 7, 2013 - How do brand marketers manage their agencies when things don't work out? Comments

SXSW 2013: Talking Shoes and Road Trip Smileage With Google

talkingshoes Mar 18, 2013 - Google unveils talking shoes and Volkswagen Smileage app at this year's SXSW. Comments

RadioShack and Adidas Find Store Locators Ring Up Sales

adidas-before Mar 4, 2013 - These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Comments

180LA Blows Up Seasons Passed in New Adidas Spot

pr-still-trophy Feb 25, 2013 - In a new commercial spot for Adidas, Robert Griffin III (RG3) looks up at the camera from a squatting position and his voice begins to narrate. "Blow up last season. Every win... every loss... every headline. Blow it all up. 'Cuz all that matters is... Comments

Igniting the Social Graph: How to Create More Meaningful Brand Experiences

lacoste-featured Nov 7, 2011 - Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Comments

Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

zombie Sep 16, 2011 - How are you measuring effectiveness for Weibo campaigns? Comments

Is Jiepang the Answer to Foursquare in the Chinese Market?

jiepangfeatured Jan 13, 2011 - Marketers should not ignore location-based services in 2011 because the smartphone market will continue to boom within the region. Comments

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