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The Future of Investing Is Social

Nov 17, 2011 - Financial services is a large and important market in Hong Kong, yet one of the most traditional when it comes to marketing. Here's why they need to step up to the game. Comments

Digital Trends in Asia: 3 'Mashups' on the 2011 ADMA Yearbook

asiadigitalmarketingassociation2 Jul 20, 2011 - Ad spending, top 10 sites, and ecommerce trends. Comments

Data Privacy – Whose Responsibility Is it Anyway?

privacy2 Jan 11, 2011 - Are consumers taking the same level of care and attention when they are signing up to reward programmes in super markets and department stores? Comments

OneXeno Founder Returns to Agency Following Acquisition

michael-zung Sep 14, 2010 - Michael Zung will head up the digital marketing services firm that will do business under the name, Bite Communications, a public relations agency. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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