Marketing News & Expert Advice
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AdMob
Google Makes AdMob Mobile Ads Available in AdWords
Jun 7, 2012 - AdMob network inventory is now available in the AdWords platform. Comments
AdMob's Tony Nethercutt Joins Rival Firm Mojiva
Jan 4, 2011 -
Latest exec to leave AdMob since its sale to Google.
Comments
2010: The Year of Mobile?
Dec 23, 2010 - This year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Comments
You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off
Dec 16, 2010 - With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local advertising? Comments
U.S. Mobile Ad Spend Up 138 Percent in 2010
Dec 14, 2010 -
Google attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search.
Comments
Google Opens AdMob to a Torrent of AdSense Ads
Nov 4, 2010 - Move is Google's first integration with the mobile ad network it bought in May. Comments
Rivals Beat Apple to iAd-like Executions on iPad
Oct 8, 2010 - Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Comments
Online Advertising Options for Destination Marketers
Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments
Report: Apple's iAd for Developers Yields Poor Results
Sep 20, 2010 - Some developers say iAds cost too much and result in lower ROI than ads in rival networks. Comments
Apple Clears Way for Google's Ads on Its Devices
Sep 13, 2010 - Move may have come in reaction to regulatory scrutiny. Comments
Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell
Aug 19, 2010 - Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM. Comments
DoubleClick Exchange Adds AdMob for In-App Inventory
Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments
InMobi Bulks Up Offering, War Chest
Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments
Done With Dumb Phones, AdMob Doubles Down on Apps
Sep 6, 2011 - In step toward premium mobile, AdMob directs WAP publishers to AdSense. Comments
InMobi's Sprout Purchase Turns Rivals into Customers
Aug 2, 2011 - Ad networks offer tools to help extract larger mobile ad spend. Comments
What's New in Behavioral Targeting for Mobile Advertising
Jul 28, 2011 - A look at the challenges and potential opportunities. Comments
Niche Media Planning: Ad-Supported Mobile Games
May 31, 2011 - Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Comments
Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units
May 26, 2011 - And, Millennial Media acquires mobile data firm. Comments
South Korea Police Investigate Google's Mobile Ad Unit
May 3, 2011 - Cybercrime cop says AdMob may have tracked personal location info without approval. Comments
Take a Tablet for Your Marketing
May 2, 2011 - 5 tablet marketing tactics. Comments
Facebook Grows Mobile Footprint, But Still No Ads
Feb 23, 2011 -
Almost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads.
Comments
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