AdMob

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Google Enhances AdMob Tools and Adds Mediation Partners

May 28, 2015 - The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Comments

Facebook’s Audience Network Goes Global

facebook-like Oct 7, 2014 - The platform’s Audience Network is available to marketers worldwide, and supports link ads. Comments

Yahoo Looks to Catch Up in Mobile With Flurry Acquisition

yahoonewspaper Jul 22, 2014 - Through the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move that will empower the company to compete with Facebook and Google. Comments

Twitter's MoPub Expands Native Ad Capabilities

Twitter Money Jun 27, 2014 - Now, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebook and Google? Comments

Retailers, YouTube and Holiday Shopping: Amp the Emotion

snapfish-screenshot-for-youtube Oct 29, 2013 - YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Comments

The State of Mobile Display Advertising - Why This Year Is Different

mobileadnetwork Jul 4, 2012 - Here are five factors why mobile advertising will take off in the next year. Comments

Google Makes AdMob Mobile Ads Available in AdWords

Jun 7, 2012 - AdMob network inventory is now available in the AdWords platform. Comments

DoubleClick Exchange Adds AdMob for In-App Inventory

Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments

Will Facebook Ever Make More Money Than Google?

money-gold2 Oct 22, 2011 - Google's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars. Comments

InMobi Bulks Up Offering, War Chest

Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments

Done With Dumb Phones, AdMob Doubles Down on Apps

Sep 6, 2011 - In step toward premium mobile, AdMob directs WAP publishers to AdSense. Comments

InMobi's Sprout Purchase Turns Rivals into Customers

Aug 2, 2011 - Ad networks offer tools to help extract larger mobile ad spend. Comments

What's New in Behavioral Targeting for Mobile Advertising

Jul 28, 2011 - A look at the challenges and potential opportunities. Comments

Niche Media Planning: Ad-Supported Mobile Games

May 31, 2011 - Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Comments

Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units

May 26, 2011 - And, Millennial Media acquires mobile data firm. Comments

South Korea Police Investigate Google's Mobile Ad Unit

May 3, 2011 - Cybercrime cop says AdMob may have tracked personal location info without approval. Comments

Take a Tablet for Your Marketing

May 2, 2011 - 5 tablet marketing tactics. Comments

Facebook Grows Mobile Footprint, But Still No Ads

facebook-mobile Feb 23, 2011 - Almost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Comments

AdMob's Tony Nethercutt Joins Rival Firm Mojiva

tony-nethercutt Jan 4, 2011 - Latest exec to leave AdMob since its sale to Google. Comments

2010: The Year of Mobile?

Dec 23, 2010 - This year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Comments

You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off

Dec 16, 2010 - With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local advertising? Comments

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