The company has added a slew of features to AdMob, its mobile ad network, for better targeting and user segmentation. Read More...
View articleThe platform’s Audience Network is available to marketers worldwide, and supports link ads. Read More...
View articleThrough the acquisition of Flurry, Yahoo will gain access to data from hundreds of thousands of apps and more than 1 billion mobile devices, a move th...
View articleNow, publishers who use MoPub can manage multiple native ad networks instead of just a single ad source. Will this new feature pose a threat to Facebo...
View articleYouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots. Read More...
View articleHere are five factors why mobile advertising will take off in the next year. Read More...
View articleAdMob network inventory is now available in the AdWords platform. Read More...
View articleAddition could help bring scale to exchange advertisers looking to buy cross-platform. Read More...
View articleGoogle's earnings report reveals advertisers are sticking to basics - accountability and performance get the ad dollars. Read More...
View articleMobile ad net gets $200 million to hire engineers and expand globally. Read More...
View articleIn step toward premium mobile, AdMob directs WAP publishers to AdSense. Read More...
View articleAd networks offer tools to help extract larger mobile ad spend. Read More...
View articleA look at the challenges and potential opportunities. Read More...
View articleWho are mobile gamers, how can you reach them, and what are the advertising opportunities? Read More...
View articleAnd, Millennial Media acquires mobile data firm. Read More...
View articleCybercrime cop says AdMob may have tracked personal location info without approval. Read More...
View articleAlmost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Read More...
View articleLatest exec to leave AdMob since its sale to Google. Read More...
View articleThis year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Read More...
View articleWith integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local ad...
View articleGoogle attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search. Read More...
View articleMove is Google's first integration with the mobile ad network it bought in May. Read More...
View articleInteractive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Read More...
View articleMany travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first ...
View articleSome developers say iAds cost too much and result in lower ROI than ads in rival networks. Read More...
View articleMove may have come in reaction to regulatory scrutiny. Read More...
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