AdMob

Google Makes AdMob Mobile Ads Available in AdWords

Jun 7, 2012 - AdMob network inventory is now available in the AdWords platform. Comments

AdMob's Tony Nethercutt Joins Rival Firm Mojiva

tony-nethercutt Jan 4, 2011 - Latest exec to leave AdMob since its sale to Google. Comments

2010: The Year of Mobile?

Dec 23, 2010 - This year, the mobile ad space progressed rapidly, thanks to growth in smartphone adoption and the entry of Google and Apple to the market. Comments

You Say Social, I Say Tomato...But Let's Not Call the Whole Thing Off

Dec 16, 2010 - With integration being an important aspect of any profitable campaign, how do we concisely categorize social media, group buying, mobile, and local advertising? Comments

U.S. Mobile Ad Spend Up 138 Percent in 2010

mobilesmartphones Dec 14, 2010 - Google attracted the lion's share of mobile ad spend in 2010, thanks to its dominance in mobile search. Comments

Google Opens AdMob to a Torrent of AdSense Ads

Nov 4, 2010 - Move is Google's first integration with the mobile ad network it bought in May. Comments

Rivals Beat Apple to iAd-like Executions on iPad

Oct 8, 2010 - Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Comments

Online Advertising Options for Destination Marketers

Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments

Report: Apple's iAd for Developers Yields Poor Results

Sep 20, 2010 - Some developers say iAds cost too much and result in lower ROI than ads in rival networks. Comments

Apple Clears Way for Google's Ads on Its Devices

Sep 13, 2010 - Move may have come in reaction to regulatory scrutiny. Comments

Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell

Aug 19, 2010 - Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM. Comments

DoubleClick Exchange Adds AdMob for In-App Inventory

Nov 7, 2011 - Addition could help bring scale to exchange advertisers looking to buy cross-platform. Comments

InMobi Bulks Up Offering, War Chest

Sep 15, 2011 - Mobile ad net gets $200 million to hire engineers and expand globally. Comments

Done With Dumb Phones, AdMob Doubles Down on Apps

Sep 6, 2011 - In step toward premium mobile, AdMob directs WAP publishers to AdSense. Comments

InMobi's Sprout Purchase Turns Rivals into Customers

Aug 2, 2011 - Ad networks offer tools to help extract larger mobile ad spend. Comments

What's New in Behavioral Targeting for Mobile Advertising

Jul 28, 2011 - A look at the challenges and potential opportunities. Comments

Niche Media Planning: Ad-Supported Mobile Games

May 31, 2011 - Who are mobile gamers, how can you reach them, and what are the advertising opportunities? Comments

Mobile News: Firefox Offers Do-Not-Track for Mobile, AdMob Adds Tablet Units

May 26, 2011 - And, Millennial Media acquires mobile data firm. Comments

South Korea Police Investigate Google's Mobile Ad Unit

May 3, 2011 - Cybercrime cop says AdMob may have tracked personal location info without approval. Comments

Take a Tablet for Your Marketing

May 2, 2011 - 5 tablet marketing tactics. Comments

Facebook Grows Mobile Footprint, But Still No Ads

facebook-mobile Feb 23, 2011 - Almost half of Facebook's members log in via mobile, yet the company has made no attempt to monetize that audience with ads. Comments

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