AdMob

Rivals Beat Apple to iAd-like Executions on iPad

Oct 8, 2010 - Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Comments

Online Advertising Options for Destination Marketers

Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments

Report: Apple's iAd for Developers Yields Poor Results

Sep 20, 2010 - Some developers say iAds cost too much and result in lower ROI than ads in rival networks. Comments

Apple Clears Way for Google's Ads on Its Devices

Sep 13, 2010 - Move may have come in reaction to regulatory scrutiny. Comments

Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell

Aug 19, 2010 - Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM. Comments

Mobile Ads Fund Free Text and Voice Services From Pinger

Aug 11, 2010 - Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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