AdMob

Rivals Beat Apple to iAd-like Executions on iPad

Oct 8, 2010 - Interactive campaigns for brands including Infiniti and Visa are already live on Apple's iPad devices. Comments

Online Advertising Options for Destination Marketers

Sep 21, 2010 - Many travel sites take a user community approach, incorporating reviews, photo-sharing, and social media integration. These sites are often the first stop for travel planning. Comments

Report: Apple's iAd for Developers Yields Poor Results

Sep 20, 2010 - Some developers say iAds cost too much and result in lower ROI than ads in rival networks. Comments

Apple Clears Way for Google's Ads on Its Devices

Sep 13, 2010 - Move may have come in reaction to regulatory scrutiny. Comments

Mobile Ad Net Upheaval: Apple Shuts Quattro, Millennial Looks to Sell

Aug 19, 2010 - Apple is closing its Quattro mobile ad network to focus on the iAd, while Millennial is reportedly in acquisition talks with handset manufacturer RIM. Comments

Mobile Ads Fund Free Text and Voice Services From Pinger

Aug 11, 2010 - Mobile ad growth allowed the company to launch free ad-supported text-messaging, and it plans same for voice services. Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

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Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

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