Adobe

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4 Ways to Improve Audience Insights Through Collaboration

Jul 28, 2015 - Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of the audience insights approach for your company. Comments

Periscope Marketing 101: Lessons from 3 New Campaigns

periscopelogo Jul 23, 2015 - According to Twitter, Periscope's helps brands to "forge a more personal relationship with consumers." Dunkin' Donuts, GE and St-Germain are three brands doing it right. Comments

7 Ways to Destroy Your Mobile Conversion Rates

No Symbol Jul 20, 2015 - Too many mobile websites have unadjusted text, unfocused visuals, and unclear icons. You should make sure yours isn't one of them, if you want to maintain your conversion rates. Comments

SEO and Strategy Tips for Success with Augmented Reality

welcome-to-reality Jul 8, 2015 - Augmented reality is moving from a novelty to an expected experience to enhance user engagement and to make informed decisions. Here are tips to boost your success. Comments

Snapchat Leads to 'Bestie Brands' #CZLTO

snapchat-logo Jun 26, 2015 - It may seem like a flash in the pan, but compared with Facebook and Twitter, Snapchat gives marketers a better chance to create close relationships with consumers, according to a ClickZ Live Toronto session. Comments

Chrome Auto Pause on Adobe Flash Means Video Should Shift to Social

Adobe Flash Player logo Jun 5, 2015 - Google Chrome has introduced a feature that automatically pauses Adobe Flash videos deemed extraneous to the browsing experience, which will silence many auto play ads. Comments

Making the Business Case for Digital Marketing in Asia

meeting-brainstorm May 20, 2015 - Andreas Krasser gives these three simple tips for convincing Asia’s C-suites of digital’s true value. Comments

Coming Soon To A Marketing Cloud Near You

A graphic of a jigsaw in the cloud emerging from a laptop May 20, 2015 - Leveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Comments

VIDEO: Will Bigger Smartphones Push Tablets to the Sidewalk?

interview-joemartin-adobe Mar 20, 2015 - As larger screens and smartphones gain in popularity, cost-per-click mobile ads may also become more valuable. Comments

VIDEO: Thomson Reuters Sees 240% Conversion With Revamped Content Strategy

interview-caseyhall-reuters Mar 17, 2015 - At the recent Adobe Summit, ClickZ caught up with Casey Hall at Thomson Reuters to find out why a content strategy focused on thought leadership and conversion was so important. Comments

The Internet of Things & the Future of Digital Experience Management

Internet of Things Mar 12, 2015 - A new product from Adobe lets marketers connect a customer's digital shopping habits with their offline ones, bringing all parts of the consumer journey together. Comments

5 Questions to Ask About Mobile App Tracking

mobile-apps Mar 3, 2015 - More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Comments

The 10 Twitter Marketing Dos and Don’ts We Learned From Oscar Night

twitter-logo Feb 26, 2015 - Brands took to Twitter during Hollywood's biggest night, with varying degrees of success. What can we learn from their highs and lows? Comments

Is Facebook Set to Become the Google of Social Media?

facebook-mobile-blue Feb 25, 2015 - Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company gearing up to completely dominate the social ad space? Comments

Adobe Updates Marketing Cloud for Greater Personalization

adobe-shopping-cart Jan 13, 2015 - Better personalized email, the ability to create shared audiences, and seamless content creation are among Adobe's newest Marketing Cloud features. Comments

Combining Web Analytics Behaviors With CRM Data in the Sitecore Experience Platform

sitecore8-analytics-report1 Dec 18, 2014 - A review of the Sitecore Experience Platform Analytics features and how marketers can best use it to their advantage when it comes to analyzing customer data. Comments

Online Holiday Shopping Sales Crush Last Year's

shutterstock-160880582 Dec 1, 2014 - Looking at online shopping trends from Thanksgiving, Black Friday, and Cyber Monday, Adobe and IBM found a significant jump from last year, particularly in mobile. Comments

Salesforce Bolsters Social Studio for Integration Across Departments

Social Media Sharing Nov 20, 2014 - Sales, marketing, and customer service teams will be able to make use of social data from more than 1 billion sources. Comments

Online Shoppers Will Find Best Deals on Thanksgiving Day

shutterstock-160880582 Nov 6, 2014 - According to Adobe's annual holiday shopping predictions, Thanksgiving will have lowest prices and most mobile commerce, while Cyber Monday will still reign supreme for online shopping. Comments

Adobe EchoSign Campaign Goes Retro to Attract Print-Reliant Businesses

es-social-paper Sep 26, 2014 - The new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software EchoSign. Comments

Could the "Analytics Oracle" Be the Next Evolution of Convergence Analytics?

convergence-analytics-graphic Sep 22, 2014 - A new ascendance of smart platforms that clean and converge data sets, while also answering questions, could change the convergence analytics landscape as we know it. Comments

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