Marketing News & Expert Advice
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Adobe
Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates
Mar 7, 2013 - In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Comments
Brooks Brothers Plays It Cool in Social Marketing
Jun 22, 2012 - Retailer emphasizes personalized experiences instead of likes and tweets - for now. Comments
How to Create Marketing Videos on the Cheap
Jun 19, 2012 - Tips for producing high quality, low cost videos. Comments
Marketing News Roundup: Mindshare, GroupM, WebTrends
Jun 15, 2012 -
CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched.
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Predict Customer Behavior With a Virtual Analyst
Mar 22, 2012 - New tool is designed to help marketers make better decisions based on the "big data" they now have. Comments
Google, Adobe Update Analytics Offerings
Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments
Adobe Offers New Tool for Online Video Advertising
Feb 27, 2012 - Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Comments
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
Jan 19, 2012 - On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Comments
Adobe to Buy Efficient Frontier
Nov 30, 2011 - For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Comments
Should Analytics Be Bundled or Cobbled?
Nov 21, 2011 - Several solutions for a changing environment. Comments
5 Tips to Maximize Your Corporate Social Responsibility Efforts
Oct 26, 2011 - Doing good can be good for business. Consider these approaches. Comments
Adobe to Pinterize New Marketing Suite
Mar 7, 2013 -
Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest.
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The 6 Golden Rules of Mobile Email
Feb 21, 2013 -
The rules of mobile email are ever-changing, so don't forget to add these to your list.
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Facebook Exchange Proves Its Mettle: Adobe
Feb 20, 2013 -
With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe.
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Adobe Sees Super Bowl Mobile Video Doubling
Jan 30, 2013 -
A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe said that mobile video viewing will double on Super Bowl Sunday this year.
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56% Plan to Use Social Media Analytics in 2012
Dec 24, 2012 -
Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments.
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A Week of Black Fridays
Nov 20, 2012 -
Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays.
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Beta of Adobe Primetime Pulls Together Video, Ads, Analytics
Nov 15, 2012 -
Adobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and device fragmentation.
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Facebook Brand Engagement Up 896% - New Adobe Study
Oct 24, 2012 -
Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature.
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Rich Media Banners in HTML5 Enhance the Mobile Website Experience
Oct 12, 2012 -
The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns.
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How Adobe Uses Search Data to Drive Cross-Channel Sales
Sep 13, 2012 -
Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design.
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April 05, 2013 -
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March 29, 2013
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