How Adobe uses AI internally to drive growth

Emerging Technology How Adobe uses AI internally to drive growth

4y Luke Richards

How Adobe uses AI internally to drive growth

According to Adobe's Director of Business Strategy Don Bennion, data-driven attribution and predicting user actions are both key to their AI-led growt...

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ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

Emerging Technology ClickZ AI Summit 2020: Where industry experts bridge the knowledge gap

4y Kamaljeet Kalsi

ClickZ AI Summit 2020: Where industry experts brid...

A half-day, experts-driven event where IBM Watson, Adobe, and Brian Solis will bridge the gap of AI knowledge, technologies, and strategies for busine...

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AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

Digital Transformation AAA Northeast uses Adobe to put members in the driver’s seat with a personalized digital experience

4y Jacqueline Dooley

AAA Northeast uses Adobe to put members in the dri...

AAA Northeast’s Permission-Based Digital Experience initiative lead to a 45% increase in new memberships. Read More...

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Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform

AI & Automation Adobe adds Journey Orchestration and marketer-friendly CDP to Experience Platform

4y Barry Levine

Adobe adds Journey Orchestration and marketer-frie...

Adobe has announced several enhancements to its Experience Platform, including a real-time CDP service and customer journey orchestration. Read More...

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Adobe Email Usage Study: "Emailed too often" named most annoying

Email Marketing Adobe Email Usage Study: "Emailed too often" named most annoying

4y Tereza Litsa

Adobe Email Usage Study: "Emailed too often" named...

Adobe's recently released Email Usage Study for 2019 reveals new insights about consumer habits and preferences around receiving marketing emails. Rea...

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Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform to unify data

Marketing Technology Interview: How DXC is leveraging Adobe’s AI-Powered Adobe Experience Platform to unify data

4y Jacqueline Dooley

Interview: How DXC is leveraging Adobe’s AI-Powere...

We spoke with Ronell Hugh, Head of GTM Strategy & Product Marketing for Adobe Experience Platform about Adobe’s latest innovation, Adobe Experienc...

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Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay

Digital Marketing Changes, challenges, and opportunities: Q&A with Adobe’s Kevin Lindsay

5y Charlie Braithwaite

Changes, challenges, and opportunities: Q&A with A...

Kevin Lindsay, director of product marketing and strategy for Adobe Experience Manager, discusses trends he's been seeing in marketing over the years ...

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Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

Customer journey Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

5y Barry Levine

Adobe unveils Customer Journey Analytics with new ...

Adobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...

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Consumers expect high EQ from brands, especially for purchases >$100

Ecommerce Consumers expect high EQ from brands, especially for purchases >$100

5y Emily Alford

Consumers expect high EQ from brands, especially f...

Brand EQ means recognizing a buyer’s emotional state and communicating accordingly. The more consumers plan to spend, the more they expect that experi...

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Adobe on how to select and future-proof your CMS

Content Adobe on how to select and future-proof your CMS

5y Jacqueline Dooley

Adobe on how to select and future-proof your CMS

The CMS market is expected to be worth $14 billion by 2024. How can marketers navigate between traditional, headless, and hybrid platforms? Adobe's gu...

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60% of podcast listeners report looking up a product or service after hearing an ad

Marketing Technology 60% of podcast listeners report looking up a product or service after hearing an ad

5y Kimberly Collins

60% of podcast listeners report looking up a produ...

New numbers show podcast listeners and podcast ads continue on the rise. Adobe has released a new Audio Analytics product. What other companies will f...

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Voice technology: Why Adobe says marketers should focus on user design

Design Voice technology: Why Adobe says marketers should focus on user design

5y Tereza Litsa

Voice technology: Why Adobe says marketers should ...

“Marketers and designers alike need to be targeted in their approach: focusing on their audience’s needs first," says Adobe voice expert Mark Webster,...

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How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

Digital Marketing How Hyatt, Nissan, and Sony use Adobe Experience Manager to create personalized content at scale

5y Emily Alford

How Hyatt, Nissan, and Sony use Adobe Experience M...

Real world examples of brands that use Adobe Experience Manager, and how its implementation resolved the challenges they faced around CX, content, and...

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Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

AI & Automation Practical personalization: Adobe’s tips for creating meaningful moments with AI and automation

5y Emily Alford

Practical personalization: Adobe’s tips for creati...

Adobe's group product marketing manager Drew Burns shares five key tips for personalization and how marketers can use AI and machine learning through ...

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Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

Data & Analytics Salesforce adds a CDP, Oracle ponders them and Adobe finds it has one

5y Barry Levine

Salesforce adds a CDP, Oracle ponders them and Ado...

Three of the biggest marketing clouds have made announcements about CDPs in the last week, which means major advancements for the previously more nich...

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Democratization of data science: Empowering experience makers with an intelligent platform

Data & Analytics Democratization of data science: Empowering experience makers with an intelligent platform

5y Lakshmi Shivalingaiah

Democratization of data science: Empowering experi...

Data science in marketing can no longer be for the elite, says Adobe Audience Manager's Lakshmi Shivalingaiah. How DMP marketers can use data science ...

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"Digital-first" marketing helped companies outperform peers by >40% in 2018 business goals

Digital Marketing "Digital-first" marketing helped companies outperform peers by >40% in 2018 business goals

5y Jacqueline Dooley

"Digital-first" marketing helped companies outperf...

This year's Adobe Digital Trends report reveals marketing priorities and insights of nearly 13,000 marketers, creatives, and IT professionals, includi...

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Adobe adds SMB-friendly features to its Magento commerce platform

Industry Developments Adobe adds SMB-friendly features to its Magento commerce platform

5y Barry Levine

Adobe adds SMB-friendly features to its Magento co...

Updates to Adobe's Magento commerce platform announced this week will aid SMBs by integrating with Amazon Sales, Google Shopping ads and Merchant Acco...

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IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

Industry Developments IBM sells Watson Marketing and commerce portfolio to Centerbridge, focuses on cloud, AI, supply chain

5y Kimberly Collins

IBM sells Watson Marketing and commerce portfolio ...

IBM will sell their marketing and commerce portfolios for an undisclosed amount later this year, in a move away from martech and toward the cloud. Rea...

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Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

Marketing Technology Martech news roundup: Marketo partnerships, new LinkedIn capabilities, WhatsApp Business for iOS

5y Tessa Judge

Martech news roundup: Marketo partnerships, new Li...

Roundup of top news in martech from the week of Apr 1-Apr 8, 2019. Read More...

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Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."

Digital Marketing Adobe CMO Ann Lewnes: "Eight years ago, we moved 70% of our marketing budget to digital. People thought we were crazy."

5y Kimberly Collins

Adobe CMO Ann Lewnes: "Eight years ago, we moved 7...

Adobe CMO speaking on their transformation to subscription-based products and experience first, building a culture of testing, and trends for the futu...

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Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

Strategy & Leadership Microsoft CEO Satya Nadella: "Know where the world is going. You have to bet right, long before it's conventional"

5y Kimberly Collins

Microsoft CEO Satya Nadella: "Know where the world...

Thoughts from Microsoft CEO Satya Nadella speaking last week on innovation, business transformation, and upcoming tech trends -- all of which have led...

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Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

Digital Transformation Best Buy CEO Hubert Joly: "Ten years ago at Best Buy, we thought 'Amazon will kill us'"

5y Kimberly Collins

Best Buy CEO Hubert Joly: "Ten years ago at Best B...

Last week, Best Buy CEO spoke at the Adobe Summit in Las Vegas about the company's digital transformation over the past decade, and what's next for Be...

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Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more

Marketing Technology Martech news roundup: Facebook's Ad Library, Google's AMP for Email, relaunch of BitTorrent Live, and more

5y Tessa Judge

Martech news roundup: Facebook's Ad Library, Googl...

Roundup of top news in martech from the week of Mar 25-Apr 1, 2019. Read More...

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Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

Marketing Technology Martech news roundup: Salesforce, Adobe, Twitter announce features, AdTheorent appoints CRO

5y Tessa Judge

Martech news roundup: Salesforce, Adobe, Twitter a...

Roundup of top news in martech from the week of Mar 4-Mar 11, 2019. Read More...

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Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

Marketing Technology Martech news roundup: Facebook integrations, Kustomer funding, Adobe & Microsoft acquisitions

5y Kimberly Collins

Martech news roundup: Facebook integrations, Kusto...

We review the top news in martech from the week of January 21–28, 2019. Read More...

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"Stores are the new media": Q+A with Adobe's Michael Klein

Retail "Stores are the new media": Q+A with Adobe's Michael Klein

5y Mike O'Brien

"Stores are the new media": Q+A with Adobe's Micha...

Michael Klein, Adobe's Director of Industry Strategy for Retail, shares his insights on what is the biggest holiday shopping season ever. Read More...

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