Marketing News & Expert Advice
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Adobe
IBM Rolls Out Analytics, Marketing Tool
Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments
Adobe Opens Digital 'Museum' Amid Flash Bashing
Sep 28, 2010 -
Slick online venue was built in collaboration with Goodby and Unit9 co-founder Piero Frescobaldi.
Comments
Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]
Sep 27, 2010 -
Ad technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google.
Comments
Corporate Blogs in a Social World
Sep 3, 2010 - Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive. Comments
CEO James Departs Omniture Less than a Year After Adobe Deal
Jul 26, 2010 - Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher. Comments
Why Left-Brained Analysts Need Right-Brained Creatives
Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments
What Does Good Look Like?
May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments
Real-Time Analytics for Small-to-Medium-Sized Businesses
Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments
Adobe Makes Big Push Into Social Analytics
Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments
Finding the Key to the Customer
Feb 16, 2011 - All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Comments
The Essence of an Effective Brand Campaign
Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments
The Future of Publishing and Advertising
Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments
Adobe Acquires Data-Management Firm for Omniture Unit
Jan 18, 2011 - Demdex gives publishers more control over the behavioral data they collect. Comments
Adobe Simplifies Privacy Settings for 'Flash Cookies'
Jan 13, 2011 - Users will be given control over locally stored information from within the browser. Comments
Thanks iPad – Apple's Darling Spawns New Sponsorship Opportunities
Nov 18, 2010 - Many companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Comments
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