Adobe

Adobe Marketing Cloud New Core Services

Adobe Aims for Unity in Brand Assets and Customer Profiles

Mar 25, 2014 - The major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets, marketing work flows, and Adobe products. Comments

Growing Hacking Convergence KPIs From Within

convergence Mar 10, 2014 - Organizations should begin by first discovering what they really care about, then measure it with a custom set of KPIs evolved internally so as to help the business operate better and ultimately serve their customers and audiences more effectively. Comments

Mobile Devices Lead Online Video Views, Adobe Says

mobile-video-view Feb 4, 2014 - 100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcast and on-demand ads with targeted ads tailored for various devices. Comments

Social Sites Nipping at Facebook, Adobe Says

social-ad-ctr-cpc Jan 27, 2014 - Facebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Comments

Adobe Marketing Cloud Integrates Campaign and Experience Manager

adobe-marketing-cloud Jan 15, 2014 - Adobe has integrated two key products in their Marketing Cloud service: Adobe Campaign (for analytics) and Adobe Experience Manager (for content). In addition, Adobe also announced several enhancement to the products. Comments

Educational Initiative B2Beacon Launches to Assist B2B Digital Marketers

b2b Dec 17, 2013 - B2Beacon aims to provide free, unbiased educational resources for B2B digital marketers including: a new approach called “The Company Buying Journey”; how-to guides, as well as insights and case studies from the front lines. Comments

Adobe: Mobile Optimization and Emerging Tech are Huge Opportunities for Brands [STUDY]

adobe Dec 17, 2013 - Adobe's 2013 Mobile Consumer Survey reveals that optimized-mobile experiences and emerging mobile technologies can help brands increase ROI. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

Adobe Adds Cloud-Based Mobile Services

adobe-marketing-cloud Nov 11, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Comments

Mobile Making Thanksgiving Prime Holiday Shopping Day

usonlinesalesprediction Nov 7, 2013 - Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cyber Monday, according to a new report from Adobe Analytics. Comments

Adobe Says Social Media Changing Retail Marketplace

adobe-social-engagement Oct 28, 2013 - Adobe's Social Media Intelligence report says that brands' social media efforts are paying off. Comments

Adobe Upgrades Analytics to Measure Apps and Find Anomalies

adobe-analytics Oct 15, 2013 - Adobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights. Comments

In Marketing, Overwhelmed is the New Normal

Computer frustration Oct 2, 2013 - Marketers are in digital distress, according to new research from Adobe. Are you investing in your brand's success? Comments

LinkedIn Attracts Brands to Homepage With Sponsored Updates

linkedin-logo Jul 24, 2013 - LinkedIn is bringing sponsored updates to its primary news feed, calling it a core feature of the company’s content-marketing strategy as it strives to become a more prominent publishing platform. Comments

Google AdWords Enhanced Campaign CPCs Grow 6% [Report]

Overall CPC Increase Google Jun 18, 2013 - Adobe released their findings today on the impact of Google AdWords enhanced campaigns on advertising click costs. To arrive at their conclusions they examined 100 U.S. advertisers spending more than $100 million between March and May of this year. Comments

VIDEO: Andy Jacobs, CTO of MRM Discusses Partnership With Adobe

andyjacobsmrm Apr 26, 2013 - ClickZ's Melanie White speaks to Andy Jacobs, chief technology officer at MRM about the agency's partnership with Adobe. Comments

VIDEO: Adobe Marketing Cloud Brings Efficiency to Agency Campaigns

sidshah-adobe Apr 25, 2013 - ClickZ speaks to Sid Shah, director of business analytics at Adobe about the recently released Marketing Cloud. Shah believes the product suite brings efficiency to agency campaigns. Comments

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

geico-mutombo-articles-7 Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Comments

Adobe Primetime Offers Modular TV Tools

adobe-primetime-components Apr 10, 2013 - Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Comments

Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates

adobe-ceo Mar 7, 2013 - In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Comments

Adobe to Pinterize New Marketing Suite

adobe-dam-asset-grid Mar 7, 2013 - Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest. Comments

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