Adobe

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Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social media conversations sooner and in more sophisticated ways. Comments

Adobe Primetime Offers Modular TV Tools

adobe-primetime-components Apr 10, 2013 - Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Comments

Adobe Summit: CEO Narayen Urges Marketers to Abide by the 3 Mandates

adobe-ceo Mar 7, 2013 - In the keynote address at the Adobe Digital Marketing Summit, CEO Shantanu Narayen emphasized the importance that digital plays in today's world. Comments

Adobe to Pinterize New Marketing Suite

adobe-dam-asset-grid Mar 7, 2013 - Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that borrows heavily from Pinterest. Comments

The Proof of the Digital Pudding

adobefeatured Feb 25, 2013 - A deep dive into Adobe's Metrics not Myths campaign. Comments

The 6 Golden Rules of Mobile Email

mobilized-email Feb 21, 2013 - The rules of mobile email are ever-changing, so don't forget to add these to your list. Comments

Facebook Exchange Proves Its Mettle: Adobe

facebook-homepage Feb 20, 2013 - With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Comments

Adobe Sees Super Bowl Mobile Video Doubling

superbowl-bars Jan 30, 2013 - A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe said that mobile video viewing will double on Super Bowl Sunday this year. Comments

56% Plan to Use Social Media Analytics in 2012

adobeclickz2012survey Dec 24, 2012 - Adobe optimization survey, ClickZ experts identify approaches to improve conversions and returns on marketing investments. Comments

A Week of Black Fridays

black-friday-shopper Nov 20, 2012 - Online holiday sales predictions came out strong this week, with one caveat for multi-channel retailers: The deal days just won't stop coming. Say hello to a week of Black Fridays. Comments

Beta of Adobe Primetime Pulls Together Video, Ads, Analytics

adobe-primetime Nov 15, 2012 - Adobe releases beta versions of major components of Primetime, a platform to publish and monetize broadcast TV content in a world of mobility and device fragmentation. Comments

Facebook Brand Engagement Up 896% - New Adobe Study

adobe-digitl-index Oct 24, 2012 - Adobe's Digital Index for Q3 2012 reports that the huge uptick in engagement is, in part, a result of Facebook's new Timeline feature. Comments

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

html5 Oct 12, 2012 - The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Comments

How Adobe Uses Search Data to Drive Cross-Channel Sales

davidlloyd-adobe Sep 13, 2012 - Adobe SEO manager David Lloyd discussed how the company uses search data and content optimization to inform print collateral, advertising, social media and web design. Comments

Brooks Brothers Plays It Cool in Social Marketing

Jun 22, 2012 - Retailer emphasizes personalized experiences instead of likes and tweets - for now. Comments

How to Create Marketing Videos on the Cheap

Jun 19, 2012 - Tips for producing high quality, low cost videos. Comments

Marketing News Roundup: Mindshare, GroupM, WebTrends

cbs-dev-challenge Jun 15, 2012 - CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Comments

Predict Customer Behavior With a Virtual Analyst

Mar 22, 2012 - New tool is designed to help marketers make better decisions based on the "big data" they now have. Comments

Google, Adobe Update Analytics Offerings

Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments

Adobe Offers New Tool for Online Video Advertising

Feb 27, 2012 - Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Comments

Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011

Jan 19, 2012 - On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Comments

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