Adobe

IBM Rolls Out Analytics, Marketing Tool

Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments

Adobe Opens Digital 'Museum' Amid Flash Bashing

adobe-digital-museum Sep 28, 2010 - Slick online venue was built in collaboration with Goodby and Unit9 co-founder Piero Frescobaldi. Comments

Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]

terence-kawaja Sep 27, 2010 - Ad technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google. Comments

Corporate Blogs in a Social World

Sep 3, 2010 - Google, Adobe, and Intuit's Mint.com demonstrate that corporate blogs can thrive. Comments

CEO James Departs Omniture Less than a Year After Adobe Deal

Jul 26, 2010 - Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher. Comments

Why Left-Brained Analysts Need Right-Brained Creatives

Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments

What Does Good Look Like?

May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments

Real-Time Analytics for Small-to-Medium-Sized Businesses

Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments

Adobe Makes Big Push Into Social Analytics

Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments

Finding the Key to the Customer

Feb 16, 2011 - All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Comments

The Essence of an Effective Brand Campaign

Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments

The Future of Publishing and Advertising

Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments

Adobe Acquires Data-Management Firm for Omniture Unit

Jan 18, 2011 - Demdex gives publishers more control over the behavioral data they collect. Comments

Adobe Simplifies Privacy Settings for 'Flash Cookies'

Jan 13, 2011 - Users will be given control over locally stored information from within the browser. Comments

Thanks iPad – Apple's Darling Spawns New Sponsorship Opportunities

Nov 18, 2010 - Many companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Comments

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