Marketing News & Expert Advice
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Adobe
Marketing News Roundup: Mindshare, GroupM, WebTrends
Jun 15, 2012 - CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Comments
Real-Time Analytics for Small-to-Medium-Sized Businesses
Mar 18, 2011 - For SMBs looking to go beyond static analytics and view real-time data, there is a new player in town called Woopra. Comments
Adobe Makes Big Push Into Social Analytics
Mar 10, 2011 - Tool will monitor conversations on 45 networks, allowing for analysis with on-site business results. Comments
Finding the Key to the Customer
Feb 16, 2011 - All the recent acquisitions are proving that the ability to gauge insights about target audiences is in demand. Comments
The Essence of an Effective Brand Campaign
Feb 3, 2011 - In an online world where brands are trying to maintain control of their image, a campaign built on positive search terms should appeal to advertisers. Comments
The Future of Publishing and Advertising
Jan 28, 2011 - As people change the way they consume content, they're also creating new opportunities for advertising. Here's how. Comments
Adobe Acquires Data-Management Firm for Omniture Unit
Jan 18, 2011 - Demdex gives publishers more control over the behavioral data they collect. Comments
Adobe Simplifies Privacy Settings for 'Flash Cookies'
Jan 13, 2011 - Users will be given control over locally stored information from within the browser. Comments
Thanks iPad – Apple's Darling Spawns New Sponsorship Opportunities
Nov 18, 2010 - Many companies are redesigning their websites to accommodate the iPad or creating custom sites. Here are a few examples. Comments
Adobe Opens Digital 'Museum' Amid Flash Bashing
Sep 28, 2010 -
Slick online venue was built in collaboration with Goodby and Unit9 co-founder Piero Frescobaldi.
Comments
Terence Kawaja Sees Busy Fall for Ad Tech M&A [Video]
Sep 27, 2010 -
Ad technology oracle claims Adobe, Akamai, Microsoft, and Yahoo are all poised to gun for the No. 2 spot in display ad tech, behind Google.
Comments
Predict Customer Behavior With a Virtual Analyst
Mar 22, 2012 - New tool is designed to help marketers make better decisions based on the "big data" they now have. Comments
Google, Adobe Update Analytics Offerings
Mar 20, 2012 - Google enhances social reporting tools; Adobe emphasizes cross-visit reporting capabilities. Comments
Adobe Offers New Tool for Online Video Advertising
Feb 27, 2012 - Video publishers can quickly grab a clip, such as a great sports play, and publish it with a targeted ad. Comments
Tablet Visitors Spent 54% More Than Smartphone Visitors in 2011
Jan 19, 2012 - On e-commerce sites, purchases on a tablet averaged $123, an Adobe study found. Comments
Adobe to Buy Efficient Frontier
Nov 30, 2011 - For Adobe, it's another step on the way to becoming end-to-end marketing dashboard, a la Google. Comments
Should Analytics Be Bundled or Cobbled?
Nov 21, 2011 - Several solutions for a changing environment. Comments
5 Tips to Maximize Your Corporate Social Responsibility Efforts
Oct 26, 2011 - Doing good can be good for business. Consider these approaches. Comments
IBM Rolls Out Analytics, Marketing Tool
Jul 15, 2011 - A company known for selling software to CIOs and CEOs now aims for CMOs. Comments
Why Left-Brained Analysts Need Right-Brained Creatives
Jun 21, 2011 - Consider this whole-brain approach to testing and experimentation. Comments
What Does Good Look Like?
May 24, 2011 - Defining the expected value for your web channel strategies is the critical starting point to building a social media measurement strategy. Comments
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