The digital download: Video reigns supreme before Valentine's Day
Media

The digital download: Video reigns supreme before Valentine's Day

8y Mike O'Brien

The digital download: Video reigns supreme before ...

Video was a big topic in this week’s industry news, as Twitter and Instagram introduce new offerings,  and YouTube released its monthly list of ...

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How was Snapchat's first Super Bowl?
Social Media

How was Snapchat's first Super Bowl?

8y Mike O'Brien

How was Snapchat's first Super Bowl?

The social Super Bowl has traditionally referred to Twitter and Facebook. This year, Snapchat is in the mix, having had Super Bowl sponsors for the f...

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Super Bowl ad preview... superlatives edition!
Acquisition

Super Bowl ad preview... superlatives edition!

8y Mike O'Brien

Super Bowl ad preview... superlatives edition!

The Super Bowl is one of the year’s most competitive events, so why not make the ad preview into a competition, too? Here are ClickZ‘s 10 ...

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The pros and cons of beacon-based marketing
Local

The pros and cons of beacon-based marketing

8y Mike O'Brien

The pros and cons of beacon-based marketing

Are you considering adding beacons to your mobile marketing mix? Here are some the technology's biggest pros and cons. Read More...

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Three ways digital marketers can use data to defeat ad blocking in 2016
Media

Three ways digital marketers can use data to defeat ad blocking in 2016

8y Pelin Thorogood

Three ways digital marketers can use data to defea...

While ad block software may appear to hinder the publishing efforts, digital marketers can collect and use customer data to avoid it. Read More...

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Tweets of the Week: The Force Awakens among brands
Social

Tweets of the Week: The Force Awakens among brands

8y Yuyu Chen

Tweets of the Week: The Force Awakens among brands

This week Star Wars turned Twitter into a marketing juggernaut in celebration of its premiere on December 18. Read More...

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How to identify your mobile audience and their needs
Media

How to identify your mobile audience and their needs

8y Andy Favell

How to identify your mobile audience and their nee...

Before prototyping or redesigning mobile apps or sites, collate and analyze data from your website, social media, and surveys to determine who your cu...

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Lessons learned from Cyber Weekend
Ecommerce

Lessons learned from Cyber Weekend

8y Tessa Wegert

Lessons learned from Cyber Weekend

With Black Friday, Small Business Saturday, and Cyber Monday now behind us, what can marketers and retailers predict based on consumers' behavior duri...

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Being 'social' helped brands win on Cyber Monday
Ecommerce

Being 'social' helped brands win on Cyber Monday

8y Mike O'Brien

Being 'social' helped brands win on Cyber Monday

Social media isn't known for being the best driver of ROI, but it's still played a big role in the success of Cyber Monday - the biggest online shoppi...

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What do ad blockers mean for mobile apps?
Display Advertising

What do ad blockers mean for mobile apps?

8y Mike O'Brien

What do ad blockers mean for mobile apps?

Ad blocking resulted in advertisers losing more than $21 billion last year, 98 percent of which came from desktop. But the latest iOS update shows tha...

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A beginner's guide to display advertising
Display Advertising

A beginner's guide to display advertising

8y Mike O'Brien

A beginner's guide to display advertising

Native ads are sometimes content marketing, and sometimes display ads, though display ads can come in various forms. Um. What? We break down display a...

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Brands strategize as Black Friday moves online
Ecommerce

Brands strategize as Black Friday moves online

8y Mike O'Brien

Brands strategize as Black Friday moves online

By denouncing the practice of opening on Thanksgiving, retailers are getting in the public's good graces and boosting their e-commerce efforts as holi...

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Ignorance: the cornerstone of the ad blocking issue
Display Advertising

Ignorance: the cornerstone of the ad blocking issue

8y Mike O'Brien

Ignorance: the cornerstone of the ad blocking issu...

Fighting ad blockers is not going to solve the expensive problem they pose to the industry. The key is to understanding why people use ad blockers and...

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Analytics agencies: what’s the right fit?
Analytics

Analytics agencies: what’s the right fit?

9y Andrew Edwards

Analytics agencies: what’s the right fit?

Finding a digital analytics consulting firm that can cater to mid- to large-sized enterprises can pose a challenge, so ask some fundamental questions ...

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Small Publishers Are Most Affected by Ad Blockers, Says IAB
Display Advertising

Small Publishers Are Most Affected by Ad Blockers, Says IAB

9y Mike O'Brien

Small Publishers Are Most Affected by Ad Blockers,...

Ad-blocking software is especially damaging to small publishers, but IAB MIXX says they understand why users download it. It's up to the industry to t...

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5 Tips to Make Sure Your Content Connects with the C-Suite
Marketing

5 Tips to Make Sure Your Content Connects with the C-Suite

9y Mike O'Brien

5 Tips to Make Sure Your Content Connects with the...

What's the best way to influence a C-level marketer? Given their creative predilections and busy schedules, strong content is a good bet. Here are fiv...

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Brands Still Matter - Just Not Like They Used To
Conference Coverage

Brands Still Matter - Just Not Like They Used To

9y Mike O'Brien

Brands Still Matter - Just Not Like They Used To

Ogilvy's Colin Mitchell asked, "Do brands still matter?" They do, but today's informed consumers care less about a brand's image and more about servic...

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The Rise of Ad Blocking Could Be a Complete Loss for Everyone
Marketing

The Rise of Ad Blocking Could Be a Complete Loss for Everyone

9y Yuyu Chen

The Rise of Ad Blocking Could Be a Complete Loss f...

Apple’s new operating system includes tools for app developers to block ads on Safari browser for iOS 9. As technology has made it easier to block ads...

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How Snuggle Is Using a Brand Community to Engage Customers Like Never Before
Community Management

How Snuggle Is Using a Brand Community to Engage Customers Like Never Befor...

9y Melanie White

How Snuggle Is Using a Brand Community to Engage C...

Rather than depend exclusively on social media platforms, brands like Snuggle have cultivated their own online communities to effectively boost custom...

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Is The Washington Post Right to Block Ad Block Users?
Media

Is The Washington Post Right to Block Ad Block Users?

9y Graham Charlton

Is The Washington Post Right to Block Ad Block Use...

This analyzes how The Washington Post has decided to address users with ad-blocking software installed on their devices. Is this an effective way to c...

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The Role of the Modern Day Web Analyst
Analytics

The Role of the Modern Day Web Analyst

9y Gordon Choi

The Role of the Modern Day Web Analyst

Gordon Choi breaks down web analytics and tips for data capture, extraction, manipulation and presentation. Read More...

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Why an Intent Strategy Can Solve the Ad Blocking Problem
Display Advertising

Why an Intent Strategy Can Solve the Ad Blocking Problem

9y Som Puangladda

Why an Intent Strategy Can Solve the Ad Blocking P...

One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Read More...

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Amazon to Abandon Adobe Flash Next Month
Marketing

Amazon to Abandon Adobe Flash Next Month

9y Yuyu Chen

Amazon to Abandon Adobe Flash Next Month

Amazon is going to ditch Adobe Flash, a move driven by recent browser-setting updates from Google Chrome, Mozilla Firefox and Apple Safari. Read More...

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How American Apparel Is Moving to Value-Driven Data Analytics
Conference Coverage

How American Apparel Is Moving to Value-Driven Data Analytics

9y Melanie White

How American Apparel Is Moving to Value-Driven Dat...

At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insigh...

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4 Marketing Trends to Watch for in 2016
Marketing

4 Marketing Trends to Watch for in 2016

9y Himanshu Sareen

4 Marketing Trends to Watch for in 2016

A few things this columnist expects to see take off next year includes search branching out, Snapchat becoming a standard marketing platform, and Ocul...

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Optimize the Buyer Journey with Respectful Retargeting
Marketing

Optimize the Buyer Journey with Respectful Retargeting

9y Guest

Optimize the Buyer Journey with Respectful Retarge...

Retargeting has traditionally been about who's converted and who hasn't. But with the amount of available data, marketers now have to take a lot more ...

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4 Ways to Improve Audience Insights Through Collaboration
Automation

4 Ways to Improve Audience Insights Through Collaboration

9y Stephanie Miller

4 Ways to Improve Audience Insights Through Collab...

Today's socially and digitally engaged customer needs to be understood on a personal level,so any team that gathers insights must be an active part of...

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