How Airbnb is putting AMP at the core of its digital strategy
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How Airbnb is putting AMP at the core of its digital strategy

6y Clark Boyd

How Airbnb is putting AMP at the core of its digit...

In this increasingly mobile-first world, brands are at pains to provide a faster experience. Airbnb reveals the benefits and challenges of moving to A...

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Ad buying: a glossary of key terms and acronyms
Media

Ad buying: a glossary of key terms and acronyms

8y Mike O'Brien

Ad buying: a glossary of key terms and acronyms

For beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...

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Alphabet: What's Going to Happen to Google Advertisers?
Display Advertising

Alphabet: What's Going to Happen to Google Advertisers?

9y Mike O'Brien

Alphabet: What's Going to Happen to Google Adverti...

Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for...

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Is Facebook Set to Become the Google of Social Media?
Social

Is Facebook Set to Become the Google of Social Media?

9y Emily Alford

Is Facebook Set to Become the Google of Social Med...

Facebook recently dropped competing ad products from its exchange, quietly created its own CRM, and released a mobile ad creation app. Is the company ...

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Google Empowers Publishers with AdSense Direct
Display Advertising

Google Empowers Publishers with AdSense Direct

10y Matt Kapko

Google Empowers Publishers with AdSense Direct

Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. Read More...

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Indonesia: A Hotbed of Innovative Online Publishing Start-ups
Asia

Indonesia: A Hotbed of Innovative Online Publishing Start-ups

13y Ross Settles

Indonesia: A Hotbed of Innovative Online Publishin...

Entrepreneurs are creating digital platforms in hopes to grab a slice of what will soon be Southeast Asia's largest Internet market. Read More...

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Pay Content and Publishers: Not Your Same Old Arithmetic
Asia

Pay Content and Publishers: Not Your Same Old Arithmetic

14y Ross Settles

Pay Content and Publishers: Not Your Same Old Arit...

The old rules of content and circulation no longer apply when you charge for content. Here's what you need to consider when evaluating an online paid ...

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