Aug 19, 2014 - While social advertising might not be the perfect solution for all marketers, it's likely that it could help your business reach AND convert mobile consumers, so it's worth assessing if it's right for you. Comments
Aug 18, 2014 - This column, guest authored by Steven Stein, senior vice president of sales and strategy at 33Across, explores the new formats of display advertising, and the challenges and concerns that come along with them. Comments
Jun 26, 2014 - More categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Comments
May 20, 2014 - Baidu has opened a new artificial intelligence (AI) lab in Silicon Valley to compete with its tech rivals in China and the U.S. Comments
May 8, 2014 - Google scoops up Adometry, while AOL will pay $101 million for marketing optimization platform Convertro. Comments
Mar 31, 2014 - The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the industry, AOL, and the future of video advertising. Comments
Jan 23, 2014 - Michael Provenzano discusses his trajectory with ClickZ, including how he built Vistar Media and, before that, Invite Media, in this stroll through his character-forging past. Comments
Jan 6, 2014 - The future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as relevant going forward. Comments
Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for... Comments
Nov 13, 2012 - Interviews and observations on the state of mobile and digital marketing from ad:tech. Comments
Nov 9, 2012 - Executives at ad:tech New York this week presented three emerging technologies, some more mature than others, with the potential to change the marketing business: 3D projection, gesture-recognition technology and RFID tags. But participants were told... Comments
IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.