advertising

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Mobile Advertising and Its Original Medium

Aug 28, 2015 - The evolution of audio as a portable medium justifies the progressive rationale behind leveraging digital audio resources to support mobile advertising efforts. Comments

Tencent Opens WeChat Moments to All Advertisers

wechat-1000 Aug 27, 2015 - Any brand can now advertise on a WeChat user's private Moments feed, in a move Tencent will be hoping balances advertising revenue with user expectations. Comments

Why an Intent Strategy Can Solve the Ad Blocking Problem

shutterstock-125872154-problem-solving Aug 26, 2015 - One solution digital marketers can use for circumventing ad blockers is initiating a strategy based on intent marketing. Comments

Is The Focus on Viewability Making Us Blind?

blind-spot-banner-ads Aug 26, 2015 - Inconsistencies regarding the expected standards of viewability are even apparent on large video platforms like YouTube and Google. That said, is viewability a reliable measurement of KPI? Comments

7 Things That Really Great Online Media Buyers Do

koeppel-online-media-buying Aug 21, 2015 - Marketers can use media buying to ameliorate a business or brand's online presence. These seven insights disclose the actions necessary for executing an effective media buying campaign. Comments

Why Retailers Will Embrace the New Mobile Consumer This Holiday Season

holiday-mobile-shopping-shutterstock-232253863 Aug 18, 2015 - Here are some reasons why retailers will benefit from effectively leveraging modern consumers' dependency on mobile technology as a shopping resource this holiday season. Comments

In a Converging World, Look to Asia

digital-disruption-5 Aug 16, 2015 - As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Comments

5 Tips for Engaging Back-to-School Shoppers

back-to-school-mobile Aug 14, 2015 - Advertisers can use these tips to cultivate a successful marketing strategy that effectively engages with eager-to-spend consumers during the back-to-school shopping season. Comments

Alphabet: What's Going to Happen to Google Advertisers?

Google Logo Aug 11, 2015 - Industry experts say Alphabet, which separates the profitable parts of Google's business, highlights the company's weaknesses but may also be good for branding and product development. Comments

Who Is Buying Adult Coloring Books?

adult-coloring-book-shutterstock-300041204 Aug 10, 2015 - Adult coloring is currently trending as a pacifying recreational hobby, but what is this activity's appeal to consumers? Who is investing in nostalgia-inducing adult coloring books? Comments

Google May Not Give a F*** About Twitter, But Experts Say It Should

google-twitter Aug 6, 2015 - Twitter's falling share prices have, once again, sparked speculation that the time is right for Google to buy Twitter, but what benefits would the buyout really have? Comments

In the Moment Marketing With Mobile Advertising: The Next Big Leap

affluent-millennials Aug 5, 2015 - The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Comments

New York Times Capitalizes on 'Mobile Moments' for Tailored Ads

shutterstock-159153788 Aug 4, 2015 - To combat content overload on mobile, The New York Times is introducing a new ad product, Mobile Moments, to tailor branded content to user interest based on time of day. Comments

Marketing and Innovation: Made for Each Other

quicksilver-true-wetsuit Aug 3, 2015 - Burying the hatchet once and for all to bring marketers and innovators closer together. Comments

Could Microsoft and AOL Take on Google and Facebook?

battleroyale Jul 31, 2015 - To compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Comments

Instagram In and Twitter Out? Not So Fast, Say Experts

shutterstock-189356840 Jul 31, 2015 - After an eMarketer forecast predicted Instagram's revenue soon outpacing Twitter, and Twitter's disappointing Q2 reports, many marketers may shy away, which could be a big mistake. Comments

CBS to Move Super Bowl Ads Online: Can Iconic Brands Learn from Smaller Campaigns?

cbs-shutterstock-147256496 Jul 30, 2015 - Reports are circulating that CBS will stream this years' Super Bowl ads online, a space that has traditionally been dominated by smaller, more nimble brands. Comments

Emotion in Ads: Does Sentiment Sell?

emotional-marketing Jul 30, 2015 - Brands like Coca-Cola are increasingly integrating emotional intelligence into their digital campaigns to measure success via consumer sentiment. Comments

Eyes Wide Open on Viewability

Computing Jul 27, 2015 - Viewability still poses its challenges for advertisers but the more viewability is introduced as a standard on campaigns, the quicker the quality will improve. Comments

Pandora's Sponsored Listening: How Less Interruption Could Create More Engagement

pandora-logo-two Jul 27, 2015 - Pandora's Sponsored Listening ad offering has exited beta, giving listeners 60 minutes of uninterrupted music and allowing brands to target content to their ideal audience. Comments

Standards Launch Our Rockets

advertising-words Jul 27, 2015 - While digital advertisers tend to like shiny new things, standards on the things we already have are what really facilitates growth and innovation. Comments

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