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10 Best Social Media Wins of 2014

Dec 19, 2014 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media. Comments

Kevin Bacon Hawks Local Goods in New Ad Generator

kevin-bacon-commercial-generator-2 Dec 10, 2014 - Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money for schools and local charities. Comments

4 Surefire Ways to Maximize Ad Spend in 2015

shutterstock-216591901 Dec 10, 2014 - These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Comments

Brands Will Lose Billions to Bots in 2015 [Study]

shutterstock-115174939 Dec 9, 2014 - According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressions, and 52 percent of sourced traffic is fraudulent. Comments

Fruit of the Loom Shares Rules of Underwear Giving

shutterstock-179623226 Dec 5, 2014 - Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family should receive underwear for Christmas. Comments

Lenovo's Prankvertising Stunt Pulls Views From Shoppers

lenovo Dec 1, 2014 - Computer company Lenovo has partnered with comedy troupe Upright Citizens Brigade to prank unsuspecting mall shoppers in a new video that pokes lighthearted fun at competitors. Comments

HarperCollins Campaign Streams New Book One Word at a Time

spritz harpercollins Nov 20, 2014 - To increase engagement around a new thriller, HarperCollins "spritzed" it one word at a time on a digital billboard at one of London's busiest train stations. Comments

Bad Impressions: Kraft Takes a Stand on Digital Ad Inventory

shutterstock-177029327-mouse Nov 19, 2014 - Kraft's decision to reject up to 85 percent of the digital ad inventory it's offered is a wake-up call for agencies. Comments

Swarovski Seeks "Blonde Bartender" on Craigslist in Fun Marketing Ploy

shutterstock-213092572 Nov 18, 2014 - To remind consumers that Swarovski makes jewelry for everyday wear, the crystal company's creative agency posted clever bracelet ads in the form of Craigslist Missed Connections. Comments

Cleaning Up the Ad Clutter

ad-clutter Nov 17, 2014 - Advertisements increasingly cover every inch of our connected world. How can marketers make their ads stand out from the rest? Comments

SAP Harnesses Facebook Data to Boost Personalized Marketing

Facebook thumbs up Nov 11, 2014 - Marketers will now be able to better target campaigns with the use of customer data on HANA. Comments

Monty the Penguin Breaks Records, Wins Christmas

sam-and-monty-screenshot Nov 7, 2014 - British department store John Lewis has released its 2014 holiday ad, titled "Monty the Penguin," which beat last year's ad in terms of number of initial shares and caused merchandise to sell out within hours. Comments

China's Rising Middle Class Drives Mobile Ad Spend

shutterstock-189369416-china-mobile-advertising Nov 6, 2014 - China's digitally savvy early adopters are driving mobile expenditure growth and offering marketers a prime channel on which to build brand loyalty. Comments

Is Microsoft Pulling the Plug on Advertising?

Microsoft Nov 4, 2014 - Microsoft's recent layoffs have many questioning whether the tech giant is giving up on advertising entirely. Comments

Publicis Acquires Sapient to the Tune of $3.7 Billion

publicis-groupe-logo Nov 3, 2014 - Global advertising group Publicis has added Sapient to its list of agencies, purchasing the company on Monday in an all-cash transaction in hopes of beefing up its digital offerings. Comments

Activision and AKQA "Hack" Instagram for Call of Duty Fans

shutterstock-200721917 Nov 3, 2014 - Activision and AKQA have manipulated Instagram's photo tags to create an interactive, choose-your-own-adventure-style story for fans of the video game Call of Duty. Comments

Tumblr Leaps Into Native Video With Auto-Play Ads

shutterstock-208578283 Oct 29, 2014 - As Tumblr continues to grow its audience, the blogging site also hopes to grow its advertising revenue by rolling out auto-playing video content to users' dashboards. Comments

Are Paid Platforms the Future of Social?

shutterstock-86924398 Oct 27, 2014 - Believing that content published on social belongs to the creators, tsū and Bubblews share ad revenue with their users, though some believe the payments are too small to make a splash. Comments

Spotlight On: Tribal Worldwide's Rich Guest

tribal-logo-oranger Oct 27, 2014 - Get to know the president of U.S. operations at Tribal Worldwide as he discusses his all-time favorite campaigns, his next Netflix fixation, and his dislike of "technoecstasy." Comments

Mobile Ad Revenues Soar as Search and Directories Flatten Out

new-iab-logo Oct 23, 2014 - The IAB's half-year ad revenue report shows record growth, mostly due to the rise of mobile advertising. Meanwhile, search and directory advertising have stayed at the same levels since last year. Comments

Pandora Goes Ad-Free, for One Hour

pandora2014 Oct 22, 2014 - In exchange for interacting with a banner ad, Pandora is offering users an hour of uninterrupted music with its new ad program Sponsored Listening. Comments

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