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ClickZ Super Bowl XLIX coverage

Real-Time Advertising a Staple of the Super Bowl

Jan 30, 2015 - Brands can reach consumers during the Super Bowl with real-time video ads on Facebook and through Twitter war rooms. And with a shoppable halftime show, Pepsi is taking it to the next level. Comments

Spotlight On: Pandora's Jack Krawczyk

pandora-logo-two Jan 29, 2015 - The director of product management recently spoke with ClickZ about Pandora's troves of user data, which goes back more than eight years, and how it enhances the music-streaming platform. Comments

ClickZ's Super Bowl XLIX Ad Preview

ClickZ Super Bowl XLIX coverage Jan 29, 2015 - The Super Bowl is right around the corner, so ClickZ is taking a peek at some of the ads from staples like Anheuser-Busch and Coca-Cola, as well as newcomers such as Skittles and NOMORE.org. Comments

The Internet of Things Could Wreak Havoc on Industry Standards

smart-home-internet-of-things Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data. Comments

WeChat Launches Sponsored Moments

wechat-1000 Jan 28, 2015 - BMW is one of the first brands to test paid ads on WeChat's Moments feed, paving the way for new advertising channels in China. Comments

Discover Gives New Advertising Opportunities to Brands on Snapchat

snapchat logo Jan 28, 2015 - With Discover, news sources such as CNN and ESPN will appear in users' Snapchat Stories. The ad-integrated feature lets brands reach the platform's fast-growing young user base. Comments

How Is Data Changing Programmatic Buying?

real-time-bidding-programmatic Jan 28, 2015 - As programmatic media buying grows, the increasing availability of user data has helped the process evolve to become more efficient and cost-effective for marketers. Comments

Mazda Ad Pops Off Page With Parallax Effects

mazda-3d-ad Jan 23, 2015 - Using three-dimensional advertising technology by Cxense, Mazda Motors Norway is attempting to engage customers by deploying an ad that appears to move. Comments

YouTube Takes on NBC With Own Super Bowl Halftime Show

YouTube is the world's largest video-sharing website Jan 21, 2015 - For the first time, YouTube will compete with NBC's halftime show. Do its stars like Freddie Wong and Tobuscus have enough draw to compete with the likes of Katy Perry and Lenny Kravitz? Comments

Facebook at Work Won't Include Ads - For Now

facebookvspinterest Jan 14, 2015 - Facebook reveals Work feature app, which will afford employees an ad-free, office-wide social network separate from their personal profiles. Comments

Twitter to Beef Up Advertising Options Beyond Own Site

twitter-logo Jan 12, 2015 - Twitter will soon sell ads against tweets embedded on third-party websites. In addition, the platform will increase video advertising options in the coming weeks. Comments

Newcastle Brown Ale Tries to Sneak Into Doritos Commercial Contest

shutterstock-184267580 Jan 12, 2015 - The beer brand entered the Doritos "Crash the Super Bowl" contest as a joke, mocking Super Bowl commercials with its own clever ads. Comments

Microsoft Opens Up Advertising on MSN Apps

shutterstock-193752605 Jan 8, 2015 - Shortly after Microsoft made its apps available on iOS, Android, and Amazon devices, the software company made it possible for marketers to advertise therein. Comments

TapSense Launches First Ads for Apple Watch

apple-watch-ad Jan 5, 2015 - San Francisco-based TapSense has introduced a programmatic ad platform for Apple's anticipated Apple Watch, which promises a seamlessly integrated ad experience tailored to wearables. Comments

The Best Campaigns You Didn't See in 2014

eye-microscope Dec 22, 2014 - The past year was full of brilliant marketing campaigns, but some clever content got overlooked. Experts Susan Credle and Greg Jarboe weigh in on the best of the rest in 2014. Comments

Toyota Gets Personal Using Twitter's Tailored Audiences

toyotathon-picture Dec 22, 2014 - Toyota has customized its December sales campaign by using Twitter's targeting capabilities to address customers by their first names in its new ads. Comments

10 Best Social Media Wins of 2014

shutterstock-201617177 Dec 19, 2014 - From ice-cold water to some seriously funny tweets, a lot of brands did social right in 2014. Our experts ranked the year's best of the best in social media. Comments

Kevin Bacon Hawks Local Goods in New Ad Generator

kevin-bacon-commercial-generator-2 Dec 10, 2014 - Nonprofit organization Shop for Good has launched a Kevin Bacon Commercial Generator, which puts the actor in silly, personalized ads to raise money for schools and local charities. Comments

4 Surefire Ways to Maximize Ad Spend in 2015

shutterstock-216591901 Dec 10, 2014 - These four tips can help ensure you're maximizing your ad spend and not wasting your dollars in the new year. Comments

Brands Will Lose Billions to Bots in 2015 [Study]

shutterstock-115174939 Dec 9, 2014 - According to research by White Ops and the Association of National Advertisers, 11 percent of display ad impressions, 23 percent of video ad impressions, and 52 percent of sourced traffic is fraudulent. Comments

Fruit of the Loom Shares Rules of Underwear Giving

shutterstock-179623226 Dec 5, 2014 - Banner ads and pre-rolls for Fruit of the Loom's new holiday campaign link to a quiz that helps customers decide which of their friends and family should receive underwear for Christmas. Comments

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