Advertising

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4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

Apr 18, 2014 - Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it may not stay on top. Comments

Pinterest and Ads Tie the Knot – Strategies to Prepare You for Promoted Pins

sample-promoted-pin Apr 4, 2014 - Pinterest is the latest social network to wed paid ads, so it's time for media buyers to prepare for this next wave of social media marketing. Here are a few tips to get you started. Comments

When Real-Time Advertising Isn't Real Time

real-time Apr 2, 2014 - Real-time bidding (RTB) isn't always as real-time as you might think, as the bids are often based on data that is hours, or even days, old. If we want RTB to live up to its name, we have to make sure it's powered by real-time data. Comments

ad:tech San Francisco 2014: Much Ado About Everything

ad-tech-sf Mar 31, 2014 - The ad:tech San Francisco conference showcased everything from wearables to start-ups and featured presentations on themes including the state of the industry, AOL, and the future of video advertising. Comments

Augmented Reality and Ads Unite

rayban-virtualmirror Mar 27, 2014 - Augmented reality is finding its way into more and more companies' ads, and it's equipped to deliver tangible value for marketers. Comments

Why Did Facebook Spend $19 Billion on WhatsApp but Not $185K on .Facebook?

facebook-f-2013 Mar 26, 2014 - How could the social media giant have missed the opportunity to own its most important asset at the registry level - its website? Here are a few ideas of what Facebook could have done with .Facebook. Comments

Hidden Stories About the Early Days of Digital Advertising

story Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless Internet as far back as 1994. Comments

SXSW 2014: Mobile Saturday - Location-Based Marketing

burby-panel-sxsw14 Mar 17, 2014 - A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology, privacy, and thinking beyond advertising. Comments

Everyone Needs a Champion

mentor-shutterstock-90368806 Mar 13, 2014 - Aren't we all more likely to perform better when we're in an empowered environment, working with colleagues and supervisors we like and respect? People who see our full potential are way more likely to motivate us to do better because they care and... Comments

Twitter Testing Click-to-Call Ad Feature

shutterstock-94844608 Mar 12, 2014 - The button would allow users to directly connect with Twitter advertisers and is part of a direct response push from the microblogging service. Comments

Spotlight on kbs+ Ventures' Taylor Davidson: How Roads Lead to Ad-Tech

tdavidson Mar 11, 2014 - A sharp and discreet man, powered by a hugely curious and focused mind, with a passion for photography - this could be the shortest description for Taylor Davidson, director at kbs+ Ventures. Comments

The Future of Digital Isn’t in Advertising

lensy Mar 9, 2014 - It's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. Comments

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

denise-karkos-tdameritrade Mar 3, 2014 - ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and social age. Comments

#Oscars Night Is on for ABC and Twitter

oscars Feb 28, 2014 - Twitter has further cast its advertising net to the broadcast industry by onboarding ABC for packaged real-time coverage of the much-awaited Academy Awards on March 2. Comments

Top 6 Twitter Redesign Concepts for Brands and Marketers

twitter-eriomov Feb 14, 2014 - After the Twitter redesign concept reports, ClickZ went around the Internet to find the top six Twitter concept suggestions for brands and marketers. Comments

Mozilla's Herman on Ads, Nonprofit, and Firefox's Mission

firefox-pic Feb 13, 2014 - ClickZ spoke to Mozilla's vice president of Content Services, Darren Herman, after the organization announced it is making a U-turn and will begin to carry ads on Firefox. Comments

Mozilla (Finally) Embraces Ads

firefox-pic Feb 12, 2014 - After years of declining the use of ads and fighting the very principle, Mozilla has finally given in with its Directory Tiles initiative. Comments

VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade

isobar-coceos Feb 10, 2014 - Isobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Comments

Pandora Simplifies Open Music Submission as It Launches Ad-Powered Growth

pandora-mobile Feb 6, 2014 - Pandora is giving a boost to its discovery experience with a streamlined open music submission process. It's all about user acquisitions, as its ad-centered (mostly mobile) growth strategy shows. Comments

Clear Channel and Horizon Media in Ambitious $100 Million U.S. Cross-Marketing Deal

horizonmedia Feb 6, 2014 - Cross-channel mass media conglomerate Clear Channel, and Horizon Media, the media services agency, have partnered in the U.S. in a $100 million deal that will enable combined data-driven marketing to target new customers. Comments

Medialets' Servo Launches with MRC-Approved Measurement

servo-dashboard Feb 5, 2014 - Medialets, the mobile and tablet ad platform for advertisers and brands, is launching its new ad server for mobile, having already secured the green light from the Media Rating Council for its measurement. Comments

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