Jan 31, 2013 - Agencies in the digital world have been busy promoting their execs to new roles or across markets in January, at least in Asia. Comments
Sep 28, 2012 - Reprise Media growing strong in Australia; Performics and iProspect goes head to head in India, and more news from Japan. Comments
Jul 26, 2012 - Aegis signed a majority stake in Adsit to beef its search-driven e-commerce capability under iProspect China. Comments
Feb 22, 2012 - Chicago-based agency merges with Isobar. Comments
Feb 15, 2012 - GroupM launches MJoule, Next Digital acquires FutureLab, Aegis buys Upper Storey, and other agency news. Comments
Jan 24, 2012 - Automaker's contract spans search, social media, media planning and buying, as well as mobile. Comments
Oct 13, 2011 - Aegis restructures; OMD HK establishes head of digital; GroupM promotes Sara Ye; IAB's Singapore chapter names executive director. Comments
May 10, 2011 - Exchange-based buying still struggles to gain traction, however. Comments
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.
October 23, 2014
1:00pm ET/10:00am PT