Affiliate marketing

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Twitch + Extra Data = One Potentially Powerful Amazon Ad Network

Aug 27, 2014 - Amazon is reportedly developing an ad network, which, coupled with its recent acquisition of Twitch, could make it a competitor to watch out for. Comments

4 Ways Brands Can Use WeChat for Sales

wechat May 26, 2014 - The most recent updates to WeChat's functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales. Comments

Groupon Launches Affiliate Marketing Platform

groupon-logo1 Aug 20, 2013 - The Groupon Partner Network provides dozens of trackable text and banner ads as well as a variety of widgets, which enable affiliate partners to make money by promoting Groupon deals. Comments

Fraud Protection: A Must for Performance Marketing

May 22, 2012 - Companies that fail to protect against fraud can end up destroying business relationships. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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