Digital Marketing People on the Move: GE Has a New CMO

Oct 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Comments

NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

nyc-skyline Oct 2, 2015 - During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inherent obstacles and benefits of doing so. Comments

Google and Droga5: Tech Innovations Cannot Replace Storytelling

tech-and-creativity Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from... Comments

Should Your Brand Be on Snapchat?

snapchat-mobile Oct 1, 2015 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform. Comments

How Can Data Turn Your Content into Marketing Gold?

king-image Sep 29, 2015 - Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Comments

How Agencies Are Evolving into Strategic Advisors in China

agency-evolution Sep 17, 2015 - As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. Comments

Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?

social-media-image-september-2015 Sep 16, 2015 - The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should be clearly labeled to distinguish between what is paid advertising and what is organic. And paid UGC... Comments

Getting the Most Out of Your Agency

adagencycover Aug 17, 2015 - It's a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the relationship. Comments

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

crispin-porter-bogusky Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes. Comments

Marketing and Innovation: Made for Each Other

quicksilver-true-wetsuit Aug 3, 2015 - Burying the hatchet once and for all to bring marketers and innovators closer together. Comments

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

deanie-elsner Jul 15, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function. Comments

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

video-image-2015 Jun 9, 2015 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Comments

What Challenges Do Agencies Face in 2015?

agency-innovation May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

The Seven Deadly Sins of Digital Marketing

devil-sin May 18, 2015 - Marketers are still making basic faux pas when it comes to a digital strategy. Comments

5 Reasons for Agency Decay

fatigue-small-shutterstock-124736755-1 May 4, 2015 - A look at why we may lose deals, talent, and our very own soul after years of being in the agency world. Comments

Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

beats-by-dr-dre Apr 15, 2015 - Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transforming entertainment industries. Comments

Building the Digital Marketing Agency of the Future

future1 Apr 6, 2015 - In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Comments

Acura Targets Millennials With Musical Tumblr Campaign

acura-logo Mar 25, 2015 - Honda's luxury division features a Tumblr playlist, with each song's tempo corresponding with a gear on the ILX, the kind of entry-level luxury car that's popular among Millennials. Comments

Agency Professionals: Metrics for Your Personal Success Dashboard

content-marketing-dashboard Mar 5, 2015 - Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do it. Comments

84 Percent of Millennials Don’t Trust Traditional Advertising

socialcrowds Mar 4, 2015 - Social media has changed the way brands engage with their consumers, say marketing experts from Crowdtap, Weight Watchers, and MRY, who believe brands must put people at the heart of their marketing strategy to create authentic social content. Comments

How Agencies Buy Marketing Technology

buying-marketing-technology Mar 3, 2015 - The relationship between agencies, marketing software vendors, and the brands they serve is a complicated one. Let's try and break it down. Comments

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