Agency

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Why a Full-Service Agency Shouldn’t Manage Your Real-Time Bidding Campaigns

Apr 10, 2014 - Full-service agencies aren't set up to effectively manage real-time bidding (RTB) technology. To get the most out of RTB, you need a specialist agency. Comments

5 Tips to Get the Best Out of Your Digital Agency

agency-photo Mar 12, 2014 - Clients who get the best out of their agencies in most part demonstrate the positive approaches outlined in this column. Comments

The Future of Digital Isn’t in Advertising

lensy Mar 9, 2014 - It's not enough to tell a compelling story. You need to provide easy access to behavioral change and that's where the true value of digital comes in. Comments

ClickZ Live Preview: Digital Innovation Insights Driving Big Brand Awareness

12932331475-4e659ae1c6 Mar 7, 2014 - A preview of the day two Afternoon Keynote Panel on April 2, which will focus on how agencies drive success and avoid failed thinking. Comments

VIDEO: Isobar U.S. Co-CEOs Discuss Biggest Marketing Trend of Next Decade

isobar-coceos Feb 10, 2014 - Isobar U.S. co-CEOs, Geoff Cubitt and Jeff Maling, attempt to predict the biggest trend in marketing for the next 10 years. Comments

What’s Wrong with the Agency…Digitally

agency-photo Feb 7, 2014 - A look at agencies' fundamental challenges with digital competency and talent management, plus three top tips to right the ship and fix it. Comments

Digital Marketing People on the Move: Susan Wojcicki to Lead YouTube

05bits-susan-articlelarge-v2 Feb 6, 2014 - February starts with a series of promotions and hires in the digital marketing industry, including a new Microsoft chief executive and the next YouTube head. Comments

VIDEO: Isobar US Co-CEOs on the Improbable CIO-CMO Couple

isobar-coceos Feb 3, 2014 - The CIO-CMO couple is improbable, but a more and more common occurrence, as digital has pushed data and creativity together. Isobar US co-CEOs discuss the challenges. Comments

VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and Advertising

isobar-coceos Jan 27, 2014 - The co-CEOs of Isobar U.S. discuss the importance of innovation in marketing and advertising, and how it ties up with their daily work, including their MIT Media Lab partnership. Comments

3 Things to Ask Yourself Before You Look for a New Agency

development Jan 23, 2014 - The huge task of selecting a new agency starts with a detailed examination of your environment and unique needs. Comments

Marketers Poised to Benefit From Government Distrust After NSA Kerfuffle

trust-barometer-big Jan 23, 2014 - As the U.S. government struggles to restore confidence lost in the NSA debacle, businesses and marketers are poised to benefit from the ensuing trust shift. Comments

VIDEO: MRY's Berkowitz Says "Marketers Drinking Their Own Kool-Aid" for Super Bowl

mry-berkowitz-screenshot Jan 22, 2014 - MRY's CMO, David Berkowitz, shares his thoughts on a range of topics, including marketing in the age of wearable tech, the Super Bowl, the Olympics as well as the convergence of digital and TV. Comments

Microsoft to Review Ecosystem of Agencies: What Are We Looking At?

skitch-iphoto Jan 16, 2014 - Microsoft is set to review contracts it has with agencies across the board, as part of its overhaul into “One Microsoft,” the initiative launched by Steve Ballmer last summer. Comments

Capturing On-the-Go Consumers: MINI USA and Vistar Media Tips

Smartphone and credit card Dec 13, 2013 - On-the-go users are hard to capture. The Ad Club Of New York gathered a few experts from MINI USA and Vistar Media to share insights about this art (or science?). Comments

Digital Marketing People on the Move: December 2013

publicis1 Dec 13, 2013 - Catch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, Critical Mass and more. Comments

Marketing People on the Move: Autumn 2013

mikehopkins-618x400 Nov 26, 2013 - Catch up on the news of new hires, promotions and other personnel moves in major creative agencies, brands and media companies this fall. Comments

VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]

kahlow Nov 14, 2013 - Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing. Comments

Native Video: The Industry’s New Darling Devil

native-ads Sep 24, 2013 - Native Video is nothing new. But, as the number of people turning online for their entertainment, infotainment and ascertainment continues to grow, it's easy to understand why cracking the Native Video piece is so important. Comments

Building the Digital Agency of the Future

nikelivestrong Feb 7, 2013 - Consider these five suggestions to manage this paradigm shift within the agency. Comments

In-House SEM: 5 Factors to Consider

search-marketing Sep 15, 2011 - A comprehensive evaluation if you should stop outsourcing and bring your paid search efforts in-house. Comments

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