As programmatic becomes more commonplace, what does that mean for creative?

Nov 2, 2015 - Though creative is just as it always was, it's being deployed in different ways as more brands and agencies do buy their ads programmatically. Comments

Why can't we all do a little less polluting?

nuclear-power-plant Oct 22, 2015 - If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously eliminating this Web pollution? Comments

Will business consulting companies become a big threat to agencies?

threat Oct 21, 2015 - Business consulting companies are scaling back their digital arms by aggressively hiring creative talent and acquiring agencies. Will they displace companies on Madison Avenue? Comments

Spotlight on: Adam Tucker, president, Ogilvy NYC

ogilvy-logo Oct 12, 2015 - As one of the top agencies in the world, Ogilvy & Mather specializes in campaigns that engage consumers in unique ways - something New York president Adam Tucker believes is the future of storytelling. Comments

Digital marketing people on the move: GE has a new CMO

ge-image Oct 6, 2015 - This is a roundup of new hires and promotions in the digital marketing industry during September of 2015. Comments

NYC Is Still the Place to Be for Agencies, Despite Its Difficulties

nyc-skyline Oct 2, 2015 - During Advertising Week's first-ever Periscope-streamed session, three marketers discussed the importance of moving an agency to New York, and the inherent obstacles and benefits of doing so. Comments

Google and Droga5: Tech Innovations Cannot Replace Storytelling

tech-and-creativity Oct 2, 2015 - Mobile provides many platforms for content creation and distribution, such as Instagram, Snapchat and Vine. But those channels are just canvases. Brands need to take a platform-agnostic approach and create content that matters, senior executive from... Comments

Should Your Brand Be on Snapchat?

snapchat-mobile Oct 1, 2015 - Snapchat has certainly gained in popularity as a marketing tool for Millennials but it isn't for every brand. Find out what industry participants think about the platform. Comments

How Can Data Turn Your Content into Marketing Gold?

king-image Sep 29, 2015 - Data is the backbone of a good content plan. By analyzing what it shows, marketers can fuel content and get optimal results. Comments

How Agencies Are Evolving into Strategic Advisors in China

agency-evolution Sep 17, 2015 - As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. Comments

Is Kim Kardashian’s #CorrectiveAd Aligned with MRC’s New Social Media Guidelines?

social-media-image-september-2015 Sep 16, 2015 - The Media Rating Council’s newly-released guidelines require that sponsored user-generated content (UGC) appearing on a social media platform should be clearly labeled to distinguish between what is paid advertising and what is organic. And paid UGC... Comments

Getting the Most Out of Your Agency

adagencycover Aug 17, 2015 - It's a hotly debated question – do you need an agency? Here Nick Annetts gives his tips for choosing an agency, and how to get the most out of the relationship. Comments

Spotlight On: Crispin Porter + Bogusky's Ivan Perez-Armendariz

crispin-porter-bogusky Aug 12, 2015 - Ivan Perez-Armendariz, chief digital officer for CP+B, sees mobile-only experiences taking off, a trend that he sees in Domino's, a client whose emoji-ordering earned a Grand Prix in Cannes. Comments

Marketing and Innovation: Made for Each Other

quicksilver-true-wetsuit Aug 3, 2015 - Burying the hatchet once and for all to bring marketers and innovators closer together. Comments

Former Kraft CMO: Marketing Takes Center Spot In a Consumer Centric World

deanie-elsner Jul 15, 2015 - In this video interview, Deanie Elsner, former chief marketing officer for Kraft Foods Group, talks about the importance of marketing and how she worked with agencies to drive Kraft’s marketing function. Comments

Lack of Premium Inventory Inhibits Video Ad Spend [Study]

video-image-2015 Jun 9, 2015 - Both sell-side media companies and buy-side advertisers agree that lack of premium inventory hold back video’s growth, according to Forrester. Comments

What Challenges Do Agencies Face in 2015?

agency-innovation May 29, 2015 - According to some agency higher-ups, the quickly-growing digital space calls for constant innovation. Comments

The Seven Deadly Sins of Digital Marketing

devil-sin May 18, 2015 - Marketers are still making basic faux pas when it comes to a digital strategy. Comments

5 Reasons for Agency Decay

fatigue-small-shutterstock-124736755-1 May 4, 2015 - A look at why we may lose deals, talent, and our very own soul after years of being in the agency world. Comments

Beats by Dr. Dre’s CMO: We’re Moving at the Speed of Culture

beats-by-dr-dre Apr 15, 2015 - Omar Johnson, chief marketing officer (CMO) at Beats by Dr. Dre, shares how the brand stays hyper-creative in order to meet the needs of the transforming entertainment industries. Comments

Building the Digital Marketing Agency of the Future

future1 Apr 6, 2015 - In the increasingly global digital marketing world, agencies will need to adapt in order to succeed on a worldwide level. Comments

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