The Practical Guide to Programmatic Planning in China: Part 4

Sep 27, 2015 - Here is how to select data management platforms (DMP) for a programmatic strategy in China's closed and fragmented data ecosystem. Comments

Using the 3 C's for Online and Offline Commerce in China

shutterstock-234409663-buy-buttons Sep 20, 2015 - Isobar's Jane Linbaden and CollabCentral's Nishtha Mehta shared their views on connectivity, context and content for O2O at ClickZ Live Shanghai. Comments

How Agencies Are Evolving into Strategic Advisors in China

agency-evolution Sep 17, 2015 - As brands shift digital talent in-house, agencies must evolve into strategic advisors to stay relevant, according to a panel at ClickZ Live Shanghai. Comments

The Relentless March of Cloud Computing

cloud-hand Aug 27, 2015 - Alibaba's foray into the cloud brings brands even closer to integrating their digital strategies to fit a truly digital, mobile society. Comments

Online Shopping Holidays: A Boom for Retailers

ecommerce-conversions-clicks Aug 16, 2015 - The boom in shopping holidays – traditional and invented – provides a great opportunity for e-tailers large and small, with a three-month lead in making all the difference. Comments

In a Converging World, Look to Asia

digital-disruption-5 Aug 16, 2015 - As the rise of mobile, social and e-commerce converge, Asia is a leading center for creating powerful new platforms for consumer engagement. Comments

Mythbusting China's E-Commerce Sector

bessie-lee-wpp-china-500 Aug 9, 2015 - In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Comments

Releasing the Power of Real-Time Marketing in China

weibo-mcdonald-s Jul 14, 2015 - Real-time marketing is growing in popularity in China. See how brands like McDonald's, Durex and Xiaomi are using it on Weibo. Comments

Will Prime Day Become the Next Big Online Shopping Day?

amazon Jul 14, 2015 - At midnight, Amazon - and Walmart, in response - will start 24 hours of deals better than Black Friday. If it goes well, industry experts think Prime Day could continue in future years. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

The Asian Invasion: Creating New Standards

east-meets-west Jul 5, 2015 - It's game on as big Asian brands pursue their globalization strategies. Comments

KFC Offers Alipay Mobile Payments to Chinese Customers

kfc-alipay-small Jun 30, 2015 - KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Comments

China's Great Data Paradox

china-big-data Jun 30, 2015 - The way data is collected, shared and used by marketers in China is still evolving, as agencies and clients work together in a test and learn environment. Comments

Search in Asia Goes Well Beyond Google

seo-mobile-search Jun 16, 2015 - Google and Yahoo might be staple search engines in the West, but for consumers in markets like Japan and China there are a plethora of other options. Comments

China's Adds Unilever to its Stable of Global Brands

unilever-logo-1 Jun 15, 2015 - Brands are the big winners as competition heats up between China's e-commerce platforms. Comments

Turning 5-Second Content Into Million Dollar Returns

wechat-andy-lau-campaign Jun 10, 2015 - WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Comments

Windfall For Advertisers As Tencent Opens Third Party Data Access

tencent-logo May 31, 2015 - Advertisers are set to gain an additional foothold in China's growing programmatic market after Tencent announced the launch of its third party data management platform. Comments

Bayern Munich Joins Tmall to Tap Chinese Fans

fc-bayern-munich-logo May 28, 2015 - Bayern Munich's decision to launch a flagship store on China's Tmall is expected to enhance engagement with its Chinese fans. Comments

Programmatic Video: China Versus the West

programmatic-video May 27, 2015 - Following a trip to London, Charlie Wang shares his observations on the key differences between China's video programmatic system and that of the big players in Europe. Comments

Apple Is The World's Most Valuable Brand [Study]

Silver Apple logo May 27, 2015 - Having grown 67 percent from last year, Apple overtook Google for the top spot in WPP's annual ranking of the top 100 global brands, demonstrating technology's strong growth. Comments

Uber Lets Consumers Fly High in Shanghai With #UberChopper

uberchopper-shanghai-image Apr 24, 2015 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Comments

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