How China's Singles Day smashed global e-commerce sales records

Nov 12, 2015 - Mobile, pre-sales marketing and a live television gala event starring James Bond, were just some of the elements making this year's Alibaba Singles Day event another record-breaker. Comments

How Alibaba's annual shopping festival is revolutionizing e-commerce

alibaba-singles-day-logo Nov 9, 2015 - Alibaba wants to change the world's e-commerce landscape, using its Singles Day on November 11 as a springboard. Comments

How Uber thinks locally to expand globally

uber-logo-black-background Oct 28, 2015 - Asia Pacific's diverse markets mean a localization strategy is an imperative part of Uber's marketing and expansion plans for the region. Comments

Mythbusting China's E-Commerce Sector

bessie-lee-wpp-china-500 Aug 9, 2015 - In her address at ClickZ Live Hong Kong, WPP China head Bessie Lee debunks the big myths of China 's e-commerce landscape. Comments

Memo Banks: Innovate or Die

innovation-1 Jul 12, 2015 - In the age of digital disruption, the banking industry, like many others, must innovate, and innovate fast, to stay relevant. Comments

KFC Offers Alipay Mobile Payments to Chinese Customers

kfc-alipay-small Jun 30, 2015 - KFC China has partnered with Alipay to offer mobile payment options for in-store purchases in China, following Walmart's move in May. Comments

Commerce, Commerce, Anywhere, Anytime

shutterstock-234409663-buy-buttons Jun 21, 2015 - In today's digital age, how can marketers better generate consumer demand during the path to purchase? Comments

Turning 5-Second Content Into Million Dollar Returns

wechat-andy-lau-campaign Jun 10, 2015 - WeChat is every marketer's go to platform in China right now, but creating shareable content to tap its 500 million users is the key. Comments

Uber Lets Consumers Fly High in Shanghai With #UberChopper

uberchopper-shanghai-image Apr 24, 2015 - Uber's latest on-demand stunt to introduce helicopter trips to its portfolio in Shanghai is part of a strategic push to grow its profile in China. Comments

Alibaba Pushes Into Indonesian E-Commerce Market

shutterstock-163502138-online-payment Feb 12, 2015 - China's AliExpress is working with local Indonesian e-payment and logistics service providers for a major push into Southeast Asia's e-commerce market. Comments

Weibo Boosts User Numbers With Chinese New Year Cash Giveaway

chinese-new-year-hongbao Feb 11, 2015 - Weibo has partnered with Alipay to launch a Chinese New Year lucky gift campaign in a bid to recruit users back to the site, and offer greater exposure for brands. Comments

Buy Buttons to Soar in Asia in 2015

shutterstock-234409663-buy-buttons Dec 17, 2014 - Twitter, Facebook, and Instagram began trialing Buy buttons in the U.S. this year, but the real promise could be in Asia. Comments

Hai Tao: Chinese Shopping Goes Global

e-commerce-china-shutterstock-183290903 Nov 4, 2014 - China's overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle. Comments

Software, Social Media, and E-Commerce: The Digital Rise Continues in the East

china-technology-shutterstock-189055118 Oct 23, 2014 - Asia has a thriving and innovative digital landscape that goes well beyond the traditional social media and e-commerce platforms of the West. Comments

Apple Pay: Playing Catch-Up With Asia

shutterstock-144774175 Sep 23, 2014 - Asia has a long and entrenched mobile payment landscape, with contactless transactions in China alone worth $17 billion. Comments

The WeChat Revolution

stephen-hay-wechat-revolution-jpeg Sep 10, 2014 - Any business serious about digital marketing in China should be using WeChat. Here are some tips for how to use the platform effectively. Comments

Alibaba IPO: What It Means for Marketers

alibaba May 7, 2014 - Let's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landscape. Comments

Are Brands Ready to Engage On-the-Go Consumers?

mobileshopping Sep 24, 2012 - Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Comments

Booming E-commerce in China: 5 Implications for Online Advertising and Marketing

taobaofeatured Apr 20, 2011 - China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Comments

E-Commerce in Asia Pacific: Big Opportunity for a Growing Region

asiapac Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments

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