May 7, 2014 - Let's get you acquainted with the major offerings from China's largest e-commerce giant and explore how it is poised to transform the marketing landscape. Comments
Sep 24, 2012 - Consider these three factors that prevent brands from producing engaging mobile campaigns in China and how we could overcome them. Comments
Apr 20, 2011 - China's e-commerce is now a US$720 billion industry; with this comes a dramatic shift in online advertising. Comments
Dec 21, 2010 - As a brand or retailer, here are several things you need to consider when building your digital commerce strategy. Comments
The Marketer's Guide to Customer Loyalty
Customer loyalty is imperative to success, but fostering and maintaining loyalty takes a lot of work. This guide is here to help marketers build, execute, and maintain a successful loyalty initiative.
The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.
August 21, 2014
September 23, 2014