Marketing News & Expert Advice
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Four Approaches to Make Your Subject Lines Work Harder
Sep 25, 2013 - Four tips for optimizing subject lines to ensure they are primed to do the heavy-lifting. Comments
E-Commerce in Asia Pacific: Big Opportunity for a Growing Region
Dec 21, 2010 -
As a brand or retailer, here are several things you need to consider when building your digital commerce strategy.
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3 Step Approach to Successful Customer Lifecycle E-mail Campaigns in China
Dec 15, 2010 -
Beef up your email campaign strategy by segmenting your customers into this three lifecycles.
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Frequency Capping for the Love of God
Sep 12, 2013 -
For now, I just want one thing: the ability to turn off ads for a specific product.
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What's the Impact of gTLDs on Social Media?
Sep 11, 2013 -
Will the gTLDs be a catalyst for new social media communities to emerge within these big generic platforms or even within brands?
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The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes
Sep 6, 2013 -
No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done.
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The Future of Local
Aug 26, 2013 -
All too often we get caught up reacting to the latest changes Google, Yahoo, and Bing throw at marketers as we race to gain advantage for our clients and the brands they represent.
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Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's
Aug 8, 2013 -
The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans.
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Here's Why You Should Use a Recommendation Engine
Mar 5, 2013 -
It is capable of increasing sales conversions consistently by 10 to 30 percent.
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It's Cloudy Out There
Sep 5, 2011 -
Trust the Cloud and the force will be with you. Here's how to get started.
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Lessons From Borders: Evolve or Perish
Aug 26, 2011 -
Consider these three takeaways from the demise of Borders and the future of book-retailing.
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What Does Your Brand Stand For?
Jun 16, 2011 -
Consider these three factors to make your brand stand out from the competition.
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My Social Platform Has More Followers Than You. So What?
Jan 18, 2011 -
How do businesses demonstrate value in social media? Here are some ways.
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MOST READ
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- Tips for Targeting Millennials With Mobile Email Marketing for the Holidays
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A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013 -
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Adapt marketing for multiple devices
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