Marketing News & Expert Advice
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Amazon.com
Need a Break? Try Our Inflatable Dolls and Lunch Combos, Says Applebee's
Aug 8, 2013 - The casual dining chain has produced six Industrial Strength Lunch Decoys - which can be purchased on Amazon.com – as a means to market its Lunch Combos menu to work-weary Americans. Comments
Why Facebook Search Will Make a Lot of Money...and Be Completely Ineffective
Dec 3, 2012 -
How Facebook Search might evolve the model, generate a boatload of cash, and still be largely useless to consumers and brands.
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'Tis the Season to Be Shopping
Nov 27, 2012 -
And the social networks are clearly in the game.
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Black Friday E-Commerce Sales Reach Over $1 Billion Record
Nov 26, 2012 -
The greatest ever Black Friday online retail sales of $1.042 billion followed a healthy Thanksgiving Day, with $633 million in sales. comScore, IBM, Performics and Experian share the latest holiday season 2012 stats, insights, and predictions.
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Ebay Beat Groupon, LivingSocial in Mobile Shopping App Race
Aug 7, 2012 -
Ebay and Amazon outpaced Groupon's growth by more than 3x between January and June and both now have more unique users than Groupon, said Nielsen.
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Google Takes 'Top Global Brand' Title from Apple [Study]
Aug 6, 2012 -
Google has over $756 million in brand value, surpassing Apple and Microsoft as the Top Global Brand, judging by online news and social media mentions.
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How to Catch Up to and Compete With Amazon.com [Video]
Jul 27, 2012 -
A look at the tools that allow Amazon to be so agile in today's online marketing environment.
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Obama Fans Read Buzzfeed, Romney's Shop eBay
Jul 11, 2012 -
Infographic: Trendsetter data could give political advertisers a new way to understand voters.
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Claiming Your Unfair Advantage
Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments
McDonald's and Disney Get Friend Boost on Facebook
Jun 12, 2012 -
ComScore/Facebook study measures amplification ratio of top brands.
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E-Commerce Moneyball: Chasing the Market Leader
May 18, 2012 - How an underdog became the market leader in the online marketing space. Comments
Why Amazon Is the Most Social, Least Social-Friendly Commerce Platform
Jul 2, 2013 -
Over the last decade, as Facebook, Twitter, Instagram, and others have redefined the term social beyond commerce-related commentary, Amazon has remained relatively quiet.
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Benchmarking Yourself to Fail
Jun 24, 2013 -
Three reasons why benchmarks are hindering your success.
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Mobility and User Intent: Clear Pathways
Jun 12, 2013 -
Take a step back and look at why someone is going to your website on her phone in the first place and what she is trying to solve for.
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Have Questions? Ask Your Customers
Jun 5, 2013 -
Customers play an increasing role in the design and innovation stages of products and services, driven by a combination of social technology and the adoption of always-on devices.
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Sales Tax Reform: Offline Retailers Should Be Careful What They Wish for
Jun 4, 2013 -
One-third of shoppers will change behavior due to new tax.
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Developers Gain Access to Amazon for Social Logins
May 31, 2013 -
Amazon wants to be the online identity of choice for apps, games and sites with a service it calls Login with Amazon.
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gTLDs' Analytics and Big Data Impact on Brands' Marketing Strategies
May 24, 2013 -
The expansion of the Internet and the rise of social media, apps, and new websites for data analytics means digital needs to become a centralized hub rather than fragmented across brands.
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Interesting Ways Businesses Use Big Data to Improve Personalization
Apr 23, 2013 -
If you listen properly, your data will tell you vital information about your customers and clients.
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Boxed In
Mar 13, 2013 -
How the influence of "cord-cutters" is changing television as we know it.
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Get the Money! 2 Ways to Simplify Your E-Commerce
Dec 11, 2012 -
If you want your customers' money, you've got to make it easy for them to give it to you.
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