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The Mobile Change Nobody Is Talking About

Apr 29, 2015 - Besides "Mobilegeddon," there's another mobile change from Google that no one is paying much attention to. Comments

Why eBay and Amazon Will Redefine Local Commerce

local-ecommerce Apr 8, 2015 - The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Comments

The 6 Biggest Takeaways From Amazon’s Dash Button

amazon-dash-button-laundry Apr 7, 2015 - Amazon's Dash Button is set to take the future of e-commerce by storm. What can we expect from the new technology? Comments

Amazon Goes Local With Home Services

amazon logo Apr 6, 2015 - Amazon's new Home Services may help the e-commerce giant cement its status as a local service marketplace provider across the country. Comments

What a Used Car Salesman Can Teach You About Empathy

Fleet cars Jan 23, 2015 - There's a big difference between selling and helping customers buy what you sell. Do you know what it is? Comments

Why Mobile Web Still Matters in 2015

shutterstock-152196302 Jan 7, 2015 - With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Comments

Is Living Social Overly Dependent on Email?

email-marketing2 Dec 22, 2014 - Living Social says it that it might be too reliant on email - could this be possible in the daily deals industry, which seems to exist only because of the email channel? Comments

Amazon Challenges eBay With a Deeper Dig Into E-Commerce

amazonimage Dec 11, 2014 - The company is expanding its e-commerce business through a new pricing feature called "Make an Offer" and an ad training program. Will these moves help Amazon triumph over eBay? Comments

Marketing’s Secret Weapon: Your Birthday

Cupcake with birthday candles Dec 5, 2014 - One of the most powerful ways to connect with consumers is to market to them on their birthdays. Are you taking advantage of this? Comments

Mobile 2015: 4 Trends to Watch

2015-firework Nov 20, 2014 - The mobile space continues to see growth and innovation as 2014 winds to a close. What can marketers expect to see in 2015? Comments

Amazon Echo Could Sneak Voice Search Into Users' Living Rooms

amazon1 Nov 10, 2014 - Last Thursday, Amazon quietly released Echo, a device that uses voice command technology to answer questions, play music, and make shopping lists. Will the company take the next step to voice-controlled shopping? Comments

What gTLDs and Patents Forecast for Digital Marketers

patent-pending Nov 5, 2014 - Taking a look at what gTLDs and patents brands have filed for can give marketers a look at what may be coming up in the digital ecosystem. Comments

The Importance of Identifying Friction and Innovating Against It

agency-innovation Oct 24, 2014 - The time it takes to go from start-up to an established company can be shorter than ever. How can you achieve this? Remove the points of friction to create minimal resistance. Comments

How Much for a New Customer?

old-calculator Oct 23, 2014 - At some point in planning your marketing strategy, you must decide how much you're willing to pay for a lead and what actually constitutes a qualified lead. Comments

The Future of Big Data – Big Data 2.0

big-data-screen Oct 23, 2014 - The future of big data isn't about numeric data points but instead about asking the deeper questions and finding out why consumers make the decisions they do. Comments

Jerry Seinfeld’s Branding Punch Line

jerry-seinfeld Oct 17, 2014 - There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand? Comments

Amazon to Open Its First Physical Store

unhappy-amazon Oct 10, 2014 - Amazon is reportedly expanding from online to offline with a 34th Street location in Manhattan, right in time for the holidays. It's still being very secretive about the rumors, though. Comments

The Home Page Is Dead and Microsites Are the Future - What That Means for New gTLDs

home-page-is-dead Oct 8, 2014 - Brands can use their gTLDs to unchain themselves from the home page concept, and redirect consumers to microsites, landing pages, search, and apps. Comments

5 Best Practices to Steal for Your Holiday Marketing Campaign

elf-yourself Sep 30, 2014 - Learn from brands that have mastered the art of holiday marketing, including OfficeMax with its Elf Yourself campaign, Macy's and its easy-to-use app, and HubSpot and its valuable gift to clients. Comments

EBay to Serve In-App Ads on Mobile Devices

shutterstock-186020420 Sep 12, 2014 - The e-commerce giant will start running ads within its mobile shopping app in the fourth quarter of this year. Comments

How Will Amazon’s Ad Network Work for B2B?

amazon logo Sep 4, 2014 - Amazon's plans for its own ad network will have a huge impact on B2B marketers. How will you be able to use Amazon's data in your marketing efforts? Comments

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