Marketing News & Expert Advice
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American Express
The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.
American Express Pushes for Hashtag-Driven Commerce
Feb 13, 2013 - Twitter and American Express expand their partnership with new pay-by-tweet functionality. Comments
Amex and Twitter Partner for Synced Card Deals
Mar 7, 2012 -
Twitter users can load offers from firms Best Buy, Virgin America, and others directly into their synced American Express cards.
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Twitter's Self-Service Ads Lean on Amex at Launch
Feb 17, 2012 -
SMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground.
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Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Feb 2, 2012 -
Partnership offers game watchers a $5 rebate on pizzas.
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Amex's Digital Wallet Goes to China
Jan 18, 2012 -
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
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48 Items That Technology Will Replace This Decade
Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments
How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
Dec 27, 2011 -
After a year of innovation, next year promises more mobile payment disruption.
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19 Brands Get New Twitter Pages in Time For Holidays
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
Facebook's NY Expansion Includes Ad Talent
Dec 2, 2011 - Marketing exec Carolyn Everson: "We're hiring." Comments
5 Tips to Maximize Your Corporate Social Responsibility Efforts
Oct 26, 2011 - Doing good can be good for business. Consider these approaches. Comments
AmEx Leads $12 Million Investment in Clickable
Oct 17, 2011 - Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology. Comments
Top 50 Brands in Content Marketing
Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments
Facebook Gifts Could Steal Search Dollars From Google
Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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Cooking School and Popsicle Maker Compete in Facebook Marketing Contest
Aug 20, 2012 -
Ten finalists remain in an Amex Open sponsored contest for small businesses.
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What Builds a Superfan?
Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments
Amex and Foursquare Debut Deals in the U.K.
May 30, 2012 -
Tesco, Primark, and PizzaExpress are major brand partners at launch.
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Taco Bell, BK and Others Eat Up Social Currency
May 22, 2012 -
On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.
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Amex Aims for Jack White Cred on Twitter, YouTube
Apr 27, 2012 -
Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman.
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Digital Wallets Beyond the Money
Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments
Incidental Advocacy: The Easiest Path to Online Word of Mouth
Mar 23, 2012 - Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial. Comments
Twitter-Amex Coupons Already Soaring for Retailers
Mar 12, 2012 -
After only five days, major brands have already increased cap limit for redemptions.
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