American Express

The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.

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Rovio Tests New Direct Programmatic Capabilities

Aug 28, 2014 - The company behind Angry Birds gets on board with the programmatic media buying trend, allowing advertisers to choose which inventory they want to place their ads against. Comments

When Content Meets Social - Aligning the Content Message to the Social Medium

Social media Aug 8, 2014 - As consumers become more and more fluent in the nuances of different social media platforms, brands are tasked to tailor their content marketing efforts to adhere to the "zeitgeist" of each social platform. Comments

Amex/Uber Partnership - Who Wins?

message-addcard Jun 11, 2014 - The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of new customers from Amex's huge base. Comments

American Express Hands Instagram Reins to "Despicable Me" Minions

front-gate-minion-186-finalrgb-instagram Apr 3, 2014 - The mischievous characters posted six images to American Express’ Instagram account on March 26, which netted 1,883 likes, 98 comments, and "close to" 180 new followers, the brand says. Comments

Instagram Users Follow Amex's "CF Frost" on His Adventures

amexcffrost1 Feb 18, 2014 - In its latest social media campaign, Amex lets longtime "member" CF Frost record his adventures on Instagram. Comments

No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website

square-image Dec 30, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments

American Express Woos Gamers With Riot Games Partnership

serve-lol-cardart-1 Aug 14, 2013 - The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Comments

Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program

youtube2 Jun 22, 2013 - YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C." Comments

No More B2C Marketing Envy

b2c Jun 14, 2013 - Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Comments

Video Killed the Pre-Roll Star

online-video May 14, 2013 - Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through. Comments

American Express Pushes for Hashtag-Driven Commerce

amex-sync Feb 13, 2013 - Twitter and American Express expand their partnership with new pay-by-tweet functionality. Comments

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Facebook Gifts Could Steal Search Dollars From Google

facebook-gifts Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service. Comments

Cooking School and Popsicle Maker Compete in Facebook Marketing Contest

nola-school-cooking Aug 20, 2012 - Ten finalists remain in an Amex Open sponsored contest for small businesses. Comments

What Builds a Superfan?

Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments

Amex and Foursquare Debut Deals in the U.K.

push-notification-digital-wallets-story May 30, 2012 - Tesco, Primark, and PizzaExpress are major brand partners at launch. Comments

Taco Bell, BK and Others Eat Up Social Currency

plink May 22, 2012 - On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands. Comments

Amex Aims for Jack White Cred on Twitter, YouTube

amex-jackwhite Apr 27, 2012 - Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman. Comments

Digital Wallets Beyond the Money

Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments

Incidental Advocacy: The Easiest Path to Online Word of Mouth

Mar 23, 2012 - Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial. Comments

Twitter-Amex Coupons Already Soaring for Retailers

twitter-amex-offers Mar 12, 2012 - After only five days, major brands have already increased cap limit for redemptions. Comments

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