The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.
Aug 14, 2013 - The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Comments
May 22, 2012 -
On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.
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Apr 27, 2012 -
Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman.
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Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments
Mar 23, 2012 - Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial. Comments
Mar 12, 2012 -
After only five days, major brands have already increased cap limit for redemptions.
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Mar 7, 2012 -
Twitter users can load offers from firms Best Buy, Virgin America, and others directly into their synced American Express cards.
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Feb 17, 2012 -
SMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground.
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Feb 2, 2012 -
Partnership offers game watchers a $5 rebate on pizzas.
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Jan 18, 2012 -
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
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Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments
Jun 22, 2013 -
YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C."
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Jun 14, 2013 -
Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers.
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Jun 11, 2013 -
When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue.
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May 14, 2013 -
Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.
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Feb 13, 2013 -
Twitter and American Express expand their partnership with new pay-by-tweet functionality.
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Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments
Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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Aug 20, 2012 -
Ten finalists remain in an Amex Open sponsored contest for small businesses.
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Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments
May 30, 2012 -
Tesco, Primark, and PizzaExpress are major brand partners at launch.
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