Marketing News & Expert Advice
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American Express
The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.
Taco Bell, BK and Others Eat Up Social Currency
On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.
Amex Aims for Jack White Cred on Twitter, YouTube
Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman.
Digital Wallets Beyond the Money
How the clash of old businesses and new technologies could derail mobile payments.
Incidental Advocacy: The Easiest Path to Online Word of Mouth
Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial.
Twitter-Amex Coupons Already Soaring for Retailers
After only five days, major brands have already increased cap limit for redemptions.
Amex and Twitter Partner for Synced Card Deals
Twitter users can load offers from firms Best Buy, Virgin America, and others directly into their synced American Express cards.
Top 50 Brands in Content Marketing
Brands are becoming the media, attracting their own audiences. Here are the standouts.
Twitter's Self-Service Ads Lean on Amex at Launch
SMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground.
Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Partnership offers game watchers a $5 rebate on pizzas.
Amex's Digital Wallet Goes to China
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
48 Items That Technology Will Replace This Decade
Predictions: These changes stand to affect the future of media, marketing, and commerce.
How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
After a year of innovation, next year promises more mobile payment disruption.
19 Brands Get New Twitter Pages in Time For Holidays
Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners.
Facebook's NY Expansion Includes Ad Talent
Marketing exec Carolyn Everson: "We're hiring."
5 Tips to Maximize Your Corporate Social Responsibility Efforts
Doing good can be good for business. Consider these approaches.
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