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American Express

The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.

b2c

No More B2C Marketing Envy

Roger Katz  |  Social Media Smarts

Jun 14, 2013 - Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers. Comments

Daniel Israel  |  Mobile

Digital Wallets Beyond the Money

Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments

Gary Stein  |  Strategies

Incidental Advocacy: The Easiest Path to Online Word of Mouth

Mar 23, 2012 - Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial. Comments

Christopher Heine  |  Social Media

Twitter-Amex Coupons Already Soaring for Retailers

twitter-amex-offers Mar 12, 2012 - After only five days, major brands have already increased cap limit for redemptions. Comments

Kate Kaye  |  Social Media

Amex and Twitter Partner for Synced Card Deals

twitter-amex-offers Mar 7, 2012 - Twitter users can load offers from firms Best Buy, Virgin America, and others directly into their synced American Express cards. Comments

Christopher Heine  |  Social Media

Twitter's Self-Service Ads Lean on Amex at Launch

amexfacebook Feb 17, 2012 - SMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground. Comments

Christopher Heine  |  Mobile

Pizza Hut, Amex Team Up on Foursquare for Super Bowl

foursquare-checkin Feb 2, 2012 - Partnership offers game watchers a $5 rebate on pizzas. Comments

Christopher Heine  |  Social Commerce

Amex's Digital Wallet Goes to China

push-notification-digital-wallets-story Jan 18, 2012 - The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Comments

Erik Qualman  |  Strategies

48 Items That Technology Will Replace This Decade

Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments

Christopher Heine  |  Mobile

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

push-notification-digital-wallets-story Dec 27, 2011 - After a year of innovation, next year promises more mobile payment disruption. Comments

Christopher Heine  |  Social Media

19 Brands Get New Twitter Pages in Time For Holidays

Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments

Kristin Kovner  |  Media Buying

5 Best Practices for a Great B2B Website

square-image Jun 11, 2013 - When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue. Comments

David Toner  |  Video

Video Killed the Pre-Roll Star

online-video May 14, 2013 - Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through. Comments

Matt Kapko  |  Social Commerce

American Express Pushes for Hashtag-Driven Commerce

amex-sync Feb 13, 2013 - Twitter and American Express expand their partnership with new pay-by-tweet functionality. Comments

Toby Murdock  |  Social Media

Top 50 Brands in Content Marketing

Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments

Kate Kaye  |  Social Media

Facebook Gifts Could Steal Search Dollars From Google

facebook-gifts Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service. Comments

Mary Lisbeth D'Amico  |  Social Media

Cooking School and Popsicle Maker Compete in Facebook Marketing Contest

nola-school-cooking Aug 20, 2012 - Ten finalists remain in an Amex Open sponsored contest for small businesses. Comments

Dave Evans  |  Social Media

What Builds a Superfan?

Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments

Christopher Heine  |  Social Media

Amex and Foursquare Debut Deals in the U.K.

push-notification-digital-wallets-story May 30, 2012 - Tesco, Primark, and PizzaExpress are major brand partners at launch. Comments

Christopher Heine  |  Social Media

Taco Bell, BK and Others Eat Up Social Currency

plink May 22, 2012 - On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands. Comments

Kate Kaye  |  Social Media

Amex Aims for Jack White Cred on Twitter, YouTube

amex-jackwhite Apr 27, 2012 - Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman. Comments

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