Marketing News & Expert Advice
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American Express
The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.
American Express Woos Gamers With Riot Games Partnership
Aug 14, 2013 - The relationship encourages League of Legends players to use American Express Serve prepaid accounts in exchange for in-game rewards. Comments
Taco Bell, BK and Others Eat Up Social Currency
May 22, 2012 -
On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands.
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Amex Aims for Jack White Cred on Twitter, YouTube
Apr 27, 2012 -
Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman.
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Digital Wallets Beyond the Money
Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments
Incidental Advocacy: The Easiest Path to Online Word of Mouth
Mar 23, 2012 - Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial. Comments
Twitter-Amex Coupons Already Soaring for Retailers
Mar 12, 2012 -
After only five days, major brands have already increased cap limit for redemptions.
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Amex and Twitter Partner for Synced Card Deals
Mar 7, 2012 -
Twitter users can load offers from firms Best Buy, Virgin America, and others directly into their synced American Express cards.
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Twitter's Self-Service Ads Lean on Amex at Launch
Feb 17, 2012 -
SMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground.
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Pizza Hut, Amex Team Up on Foursquare for Super Bowl
Feb 2, 2012 -
Partnership offers game watchers a $5 rebate on pizzas.
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Amex's Digital Wallet Goes to China
Jan 18, 2012 -
The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr.
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48 Items That Technology Will Replace This Decade
Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments
Cannes Lions 2013: Brands to Join YouTube's Extended Partner Program
Jun 22, 2013 -
YouTube has invited advertisers into its Partner Program as part of an ongoing initiative to help brands and their agencies create innovative content designed to reach "Generation C."
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No More B2C Marketing Envy
Jun 14, 2013 -
Why LinkedIn's "homestead" is a wide open field for savvy B2B content marketers.
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5 Best Practices for a Great B2B Website
Jun 11, 2013 -
When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue.
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Video Killed the Pre-Roll Star
May 14, 2013 -
Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through.
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American Express Pushes for Hashtag-Driven Commerce
Feb 13, 2013 -
Twitter and American Express expand their partnership with new pay-by-tweet functionality.
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Top 50 Brands in Content Marketing
Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments
Facebook Gifts Could Steal Search Dollars From Google
Sep 28, 2012 -
More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service.
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Cooking School and Popsicle Maker Compete in Facebook Marketing Contest
Aug 20, 2012 -
Ten finalists remain in an Amex Open sponsored contest for small businesses.
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What Builds a Superfan?
Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments
Amex and Foursquare Debut Deals in the U.K.
May 30, 2012 -
Tesco, Primark, and PizzaExpress are major brand partners at launch.
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