The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.
May 14, 2013 - Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they deliver them through. Comments
Feb 13, 2013 - Twitter and American Express expand their partnership with new pay-by-tweet functionality. Comments
Jan 1, 2013 - Brands are becoming the media, attracting their own audiences. Here are the standouts. Comments
Sep 28, 2012 - More than 100 partners including Vosges chocolate, Starbucks, Magnolia Bakery, and Happy Socks are signed on to sell items via Facebook's new Gifts service. Comments
Aug 20, 2012 - Ten finalists remain in an Amex Open sponsored contest for small businesses. Comments
Jun 27, 2012 - How the social feedback cycle helps smart brands nurture superfans. Comments
May 30, 2012 - Tesco, Primark, and PizzaExpress are major brand partners at launch. Comments
May 22, 2012 - On the heels of the Amex-Zynga partnership, Plink reveals aggregated numbers for nine brands. Comments
Apr 27, 2012 - Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman. Comments
Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments
Mar 23, 2012 - Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial. Comments
Mar 12, 2012 - After only five days, major brands have already increased cap limit for redemptions. Comments
Mar 7, 2012 - Twitter users can load offers from firms Best Buy, Virgin America, and others directly into their synced American Express cards. Comments
Feb 17, 2012 - SMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground. Comments
Feb 2, 2012 - Partnership offers game watchers a $5 rebate on pizzas. Comments
Jan 18, 2012 - The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Comments
Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments
Dec 27, 2011 - After a year of innovation, next year promises more mobile payment disruption. Comments
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
Dec 2, 2011 - Marketing exec Carolyn Everson: "We're hiring." Comments
Nov 7, 2011 - Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Comments
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