American Express

The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.

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Amex Aims for Jack White Cred on Twitter, YouTube

Apr 27, 2012 - Multi-channel effort promotes tonight's Jack White concert livestream directed by Gary Oldman. Comments

Digital Wallets Beyond the Money

Apr 19, 2012 - How the clash of old businesses and new technologies could derail mobile payments. Comments

Incidental Advocacy: The Easiest Path to Online Word of Mouth

Mar 23, 2012 - Two brands that are building new ways to simply engage with people, without having to have people jump through hoops or take actions that seem artificial. Comments

Twitter-Amex Coupons Already Soaring for Retailers

twitter-amex-offers Mar 12, 2012 - After only five days, major brands have already increased cap limit for redemptions. Comments

Amex and Twitter Partner for Synced Card Deals

twitter-amex-offers Mar 7, 2012 - Twitter users can load offers from firms Best Buy, Virgin America, and others directly into their synced American Express cards. Comments

Twitter's Self-Service Ads Lean on Amex at Launch

amexfacebook Feb 17, 2012 - SMBs with American Express cards should help get Promoted Tweets and Promoted Accounts off the ground. Comments

Pizza Hut, Amex Team Up on Foursquare for Super Bowl

foursquare-checkin Feb 2, 2012 - Partnership offers game watchers a $5 rebate on pizzas. Comments

Amex's Digital Wallet Goes to China

push-notification-digital-wallets-story Jan 18, 2012 - The move builds on credit giant's plays with mobile apps like Foursquare, Seamless, and Scvngr. Comments

48 Items That Technology Will Replace This Decade

Jan 18, 2012 - Predictions: These changes stand to affect the future of media, marketing, and commerce. Comments

How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011

push-notification-digital-wallets-story Dec 27, 2011 - After a year of innovation, next year promises more mobile payment disruption. Comments

19 Brands Get New Twitter Pages in Time For Holidays

Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments

Facebook's NY Expansion Includes Ad Talent

Dec 2, 2011 - Marketing exec Carolyn Everson: "We're hiring." Comments

Igniting the Social Graph: How to Create More Meaningful Brand Experiences

lacoste-featured Nov 7, 2011 - Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers. Comments

5 Tips to Maximize Your Corporate Social Responsibility Efforts

Oct 26, 2011 - Doing good can be good for business. Consider these approaches. Comments

AmEx Leads $12 Million Investment in Clickable

Oct 17, 2011 - Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology. Comments

Amex's Facebook App Pushes 9/11 Volunteerism

amex-911 Aug 23, 2011 - Branded goodwill campaigns can be expected leading up to September 11. Comments

Amex Launches Flipboard Campaign in New Yorker

flipboard-thenewyorker-amex-ad Jul 25, 2011 - American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast. Comments

Daily Deals Trend: Card-Linked Offers

scoutmob3 Jul 22, 2011 - BuyWithMe and others challenge Groupon's supremacy. Comments

Amex Emerges as a Digital Deals Leader

linklikelove Jul 19, 2011 - Facebook partnership launches with Dunkin Donuts, Whole Foods, H&M, and more. Comments

Foursquare Broadens Partnership With American Express

amex-foursquare Jun 23, 2011 - Amex cardholders using Foursquare will get discounts from merchants. Comments

Amex to Offer Social Media, Directory Listing Tool for SMBs

Jun 7, 2011 - A way to monitor off-site conversations about a brand, developed by Clickable. Comments

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