Marketing News & Expert Advice
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American Express
The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.
How Amex, Foursquare, and Others Advanced the Digital Wallet in 2011
Dec 27, 2011 - After a year of innovation, next year promises more mobile payment disruption. Comments
Amex to Offer Social Media, Directory Listing Tool for SMBs
Jun 7, 2011 - A way to monitor off-site conversations about a brand, developed by Clickable. Comments
Amex Talks Facebook, Foursquare, and SMBs
May 27, 2011 -
Q&A with VP Julie Berkun Fajgenbaum.
Comments
Amex Offers Display Ads to SMBs
May 16, 2011 - Platform integrates banners and Facebook promos. Comments
Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
May 3, 2011 -
Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend.
Comments
Amex and Facebook's 'Boot Camp' Contest Targets SMBs
Apr 21, 2011 -
Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA.
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AmEx And Starbucks Get 'Special' on Foursquare
Mar 10, 2011 -
Credit brand launches SXSW rewards, while coffee retailer has fun turning 40.
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American Express Offers Five Free iTunes on Facebook
Feb 15, 2011 -
Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites.
Comments
Social Media: Share the Love
Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments
AmEx Courts Twenty-Somethings With New Site
Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments
AmEx Aligns With Twitter for Fashion Week
Sep 14, 2010 -
A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week.
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19 Brands Get New Twitter Pages in Time For Holidays
Dec 8, 2011 - Coke, Dell, Best Buy, Amex, and other big names are the lucky launch partners. Comments
Facebook's NY Expansion Includes Ad Talent
Dec 2, 2011 - Marketing exec Carolyn Everson: "We're hiring." Comments
Igniting the Social Graph: How to Create More Meaningful Brand Experiences
Nov 7, 2011 -
Brands from Intel and Adidas to DHL have started using the social graph to create immersive and customised experience for consumers.
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5 Tips to Maximize Your Corporate Social Responsibility Efforts
Oct 26, 2011 - Doing good can be good for business. Consider these approaches. Comments
AmEx Leads $12 Million Investment in Clickable
Oct 17, 2011 - Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology. Comments
Amex's Facebook App Pushes 9/11 Volunteerism
Aug 23, 2011 -
Branded goodwill campaigns can be expected leading up to September 11.
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Amex Launches Flipboard Campaign in New Yorker
Jul 25, 2011 -
American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast.
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Daily Deals Trend: Card-Linked Offers
Jul 22, 2011 -
BuyWithMe and others challenge Groupon's supremacy.
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Amex Emerges as a Digital Deals Leader
Jul 19, 2011 -
Facebook partnership launches with Dunkin Donuts, Whole Foods, H&M, and more.
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Foursquare Broadens Partnership With American Express
Jun 23, 2011 -
Amex cardholders using Foursquare will get discounts from merchants.
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