The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.
Aug 23, 2011 - Branded goodwill campaigns can be expected leading up to September 11. Comments
Feb 15, 2011 -
Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites.
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Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments
Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments
Sep 14, 2010 -
A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week.
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Jul 26, 2010 - Label-owned music video site uses industry ties to create exclusive branded performances Comments
Jul 25, 2011 -
American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast.
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Jul 22, 2011 -
BuyWithMe and others challenge Groupon's supremacy.
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Jul 19, 2011 -
Facebook partnership launches with Dunkin Donuts, Whole Foods, H&M, and more.
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Jun 23, 2011 -
Amex cardholders using Foursquare will get discounts from merchants.
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Jun 7, 2011 - A way to monitor off-site conversations about a brand, developed by Clickable. Comments
May 27, 2011 -
Q&A with VP Julie Berkun Fajgenbaum.
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May 16, 2011 - Platform integrates banners and Facebook promos. Comments
May 3, 2011 -
Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend.
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Apr 21, 2011 -
Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA.
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Mar 10, 2011 -
Credit brand launches SXSW rewards, while coffee retailer has fun turning 40.
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