Marketing News & Expert Advice
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American Express
The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.
Amex's Facebook App Pushes 9/11 Volunteerism
Aug 23, 2011 - Branded goodwill campaigns can be expected leading up to September 11. Comments
American Express Offers Five Free iTunes on Facebook
Feb 15, 2011 -
Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites.
Comments
Social Media: Share the Love
Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments
AmEx Courts Twenty-Somethings With New Site
Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments
AmEx Aligns With Twitter for Fashion Week
Sep 14, 2010 -
A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week.
Comments
American Express Sponsors Live Concert Series With Vevo and YouTube
Jul 26, 2010 - Label-owned music video site uses industry ties to create exclusive branded performances Comments
Amex Launches Flipboard Campaign in New Yorker
Jul 25, 2011 -
American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast.
Comments
Daily Deals Trend: Card-Linked Offers
Jul 22, 2011 -
BuyWithMe and others challenge Groupon's supremacy.
Comments
Amex Emerges as a Digital Deals Leader
Jul 19, 2011 -
Facebook partnership launches with Dunkin Donuts, Whole Foods, H&M, and more.
Comments
Foursquare Broadens Partnership With American Express
Jun 23, 2011 -
Amex cardholders using Foursquare will get discounts from merchants.
Comments
Amex to Offer Social Media, Directory Listing Tool for SMBs
Jun 7, 2011 - A way to monitor off-site conversations about a brand, developed by Clickable. Comments
Amex Talks Facebook, Foursquare, and SMBs
May 27, 2011 -
Q&A with VP Julie Berkun Fajgenbaum.
Comments
Amex Offers Display Ads to SMBs
May 16, 2011 - Platform integrates banners and Facebook promos. Comments
Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content
May 3, 2011 -
Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend.
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Amex and Facebook's 'Boot Camp' Contest Targets SMBs
Apr 21, 2011 -
Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA.
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AmEx And Starbucks Get 'Special' on Foursquare
Mar 10, 2011 -
Credit brand launches SXSW rewards, while coffee retailer has fun turning 40.
Comments
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