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American Express

The financial services company has led its industry in partnering with emerging digital marketing platforms, such as Facebook, Twitter, Foursquare, and Scvngr.

Facebook's NY Expansion Includes Ad Talent

Christopher Heine  |  Social Media

Dec 2, 2011 - Marketing exec Carolyn Everson: "We're hiring." Comments

Kate Kaye  |  Media Buying

Xbox, Hulu Are Latest to Let Sponsors Liberate Paid Content

jacklinks-xbox May 3, 2011 - Jack Link's sponsorship of Hulu Plus on Xbox Live is part of a surging trend. Comments

Christopher Heine  |  Display Advertising

Amex and Facebook's 'Boot Camp' Contest Targets SMBs

amexfacebook Apr 21, 2011 - Winners will get $25,000 and attend Facebook marketing training in Palo Alto, CA. Comments

Christopher Heine  |  Social Media

AmEx And Starbucks Get 'Special' on Foursquare

amex Mar 10, 2011 - Credit brand launches SXSW rewards, while coffee retailer has fun turning 40. Comments

Christopher Heine  |  Social Media

American Express Offers Five Free iTunes on Facebook

amextitleimage Feb 15, 2011 - Campaign involves Facebook.com ads, Promoted Tweets, and banners on music sites. Comments

Dave Evans  |  Social Media

Social Media: Share the Love

Oct 6, 2010 - Why you should expand your view of social media to include your customers, employees, and business partners. Comments

Douglas Quenqua  |  Financial Services

AmEx Courts Twenty-Somethings With New Site

Sep 23, 2010 - Latest foray into publishing, called Currency, aims to educate young people on finances. Comments

Lisa Lacy  |  Retail

AmEx Aligns With Twitter for Fashion Week

twitter-amex Sep 14, 2010 - A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week. Comments

Jack Marshall  |  Video

American Express Sponsors Live Concert Series With Vevo and YouTube

Jul 26, 2010 - Label-owned music video site uses industry ties to create exclusive branded performances Comments

Nick Cifuentes  |  Social Media

5 Tips to Maximize Your Corporate Social Responsibility Efforts

Oct 26, 2011 - Doing good can be good for business. Consider these approaches. Comments

Zachary Rodgers  |  Social Media

AmEx Leads $12 Million Investment in Clickable

Oct 17, 2011 - Cash infusion follows the launch of two American Express Open marketing tools that use Clickable technology. Comments

Christopher Heine  |  Social Media

Amex's Facebook App Pushes 9/11 Volunteerism

amex-911 Aug 23, 2011 - Branded goodwill campaigns can be expected leading up to September 11. Comments

Kate Kaye  |  Publishing

Amex Launches Flipboard Campaign in New Yorker

flipboard-thenewyorker-amex-ad Jul 25, 2011 - American Express and Lexus to be among the first to advertise in Flipboard publications from Condé Nast. Comments

Christopher Heine  |  Social Commerce

Daily Deals Trend: Card-Linked Offers

scoutmob3 Jul 22, 2011 - BuyWithMe and others challenge Groupon's supremacy. Comments

Christopher Heine  |  Social Commerce

Amex Emerges as a Digital Deals Leader

linklikelove Jul 19, 2011 - Facebook partnership launches with Dunkin Donuts, Whole Foods, H&M, and more. Comments

Anna Maria Virzi  |  Social Commerce

Foursquare Broadens Partnership With American Express

amex-foursquare Jun 23, 2011 - Amex cardholders using Foursquare will get discounts from merchants. Comments

Anna Maria Virzi  |  Social Media

Amex to Offer Social Media, Directory Listing Tool for SMBs

Jun 7, 2011 - A way to monitor off-site conversations about a brand, developed by Clickable. Comments

Christopher Heine  |  Social Media

Amex Talks Facebook, Foursquare, and SMBs

headshot-jfajgenbaum May 27, 2011 - Q&A with VP Julie Berkun Fajgenbaum. Comments

Christopher Heine  |  Display Advertising

Amex Offers Display Ads to SMBs

May 16, 2011 - Platform integrates banners and Facebook promos. Comments

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