ANA

online-advertising

Media Rating Council Sets New Standards for Viewable Display Impressions

Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments

New Time-Spent Metric Seeks to Move Marketers Away From Clicks

time-spent-shutterstock-176656073 Mar 17, 2014 - The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-accredited guaranteed time slot will help move them in the right direction. Comments

Digital Marketing People on the Move: December 2013

publicis1 Dec 13, 2013 - Catch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, Critical Mass and more. Comments

Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen

measurement-tape Nov 25, 2013 - A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics. Comments

Over 85% of Marketers Plan to Raise Their Mobile Budgets

mobile-measurement Jan 17, 2013 - Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Comments

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

privacy-image Oct 2, 2012 - The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Comments

TLD Land Grab to Begin on Thursday

Jan 11, 2012 - What the ANA has dubbed a "reckless plan" is about to begin. Comments

Should Brands Play Offense or Defense With New gTLDs?

Dec 12, 2011 - ICANN plans to start taking applications for generic top-level domains one month from today. Comments

Senators Press ICANN on Generic Top-Level Domains

Dec 8, 2011 - Advertisers and senators criticize a plan to remove restrictions on gTLDs this spring, but ICANN is unfazed. Comments

Lessons From a Real-Life 'Mad Woman'

Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments

Marketers Forecast Ad Spending for 2012

Oct 4, 2011 - ZenithOptimedia projects global growth of 5.3 percent. Here's why. Comments

Nielsen Backs Ad-ID Standard for Tracking Digital Ads

Feb 10, 2011 - ANA CEO says interactive ad industry must move beyond page views and click-through rates. Comments

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