Marketing News & Expert Advice
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ANA
Over 85% of Marketers Plan to Raise Their Mobile Budgets
Jan 17, 2013 - Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Comments
ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest
Oct 2, 2012 -
The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10.
Comments
TLD Land Grab to Begin on Thursday
Jan 11, 2012 - What the ANA has dubbed a "reckless plan" is about to begin. Comments
Should Brands Play Offense or Defense With New gTLDs?
Dec 12, 2011 - ICANN plans to start taking applications for generic top-level domains one month from today. Comments
Senators Press ICANN on Generic Top-Level Domains
Dec 8, 2011 - Advertisers and senators criticize a plan to remove restrictions on gTLDs this spring, but ICANN is unfazed. Comments
Lessons From a Real-Life 'Mad Woman'
Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments
Marketers Forecast Ad Spending for 2012
Oct 4, 2011 - ZenithOptimedia projects global growth of 5.3 percent. Here's why. Comments
Nielsen Backs Ad-ID Standard for Tracking Digital Ads
Feb 10, 2011 - ANA CEO says interactive ad industry must move beyond page views and click-through rates. Comments
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