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Over 85% of Marketers Plan to Raise Their Mobile Budgets

James Dohnert  |  Ad Industry Metrics

Jan 17, 2013 - Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Comments

Susan Kuchinskas  |  Data-Driven Marketing

ANA Harshes Microsoft’s Windows 8 High With Do-Not-Track Protest

privacy-image Oct 2, 2012 - The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Comments

Susan Kuchinskas  |  Strategies

TLD Land Grab to Begin on Thursday

Jan 11, 2012 - What the ANA has dubbed a "reckless plan" is about to begin. Comments

Susan Kuchinskas  |  Strategies

Should Brands Play Offense or Defense With New gTLDs?

Dec 12, 2011 - ICANN plans to start taking applications for generic top-level domains one month from today. Comments

Susan Kuchinskas  |  Data-Driven Marketing

Senators Press ICANN on Generic Top-Level Domains

Dec 8, 2011 - Advertisers and senators criticize a plan to remove restrictions on gTLDs this spring, but ICANN is unfazed. Comments

Harry Gold  |  Media Planning

Lessons From a Real-Life 'Mad Woman'

Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments

Anna Maria Virzi  |  Strategies

Marketers Forecast Ad Spending for 2012

Oct 4, 2011 - ZenithOptimedia projects global growth of 5.3 percent. Here's why. Comments

Anna Maria Virzi  |  Display Advertising

Nielsen Backs Ad-ID Standard for Tracking Digital Ads

Feb 10, 2011 - ANA CEO says interactive ad industry must move beyond page views and click-through rates. Comments

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