Mar 31, 2014 - The Media Rating Council (MRC) has lifted its Viewable Impression Advisory. Now marketers can purchase display ads based on new viewability metrics. Comments
Mar 17, 2014 - The online ad industry has been slow to move away from click-throughs and impressions as a standard. Ad exchange WebSpectator claims its newly MRC-accredited guaranteed time slot will help move them in the right direction. Comments
Dec 13, 2013 - Catch up on new hires, promotions and other online marketing personnel news in the run-up to the holiday season, with changes at Publicis Worldwide, Critical Mass and more. Comments
Nov 25, 2013 - A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics. Comments
Jan 17, 2013 - Marketers plan to increase their mobile advertising budgets in the near future, according to a new study by the ANA and MediaVest. Comments
Oct 2, 2012 - The ANA reiterated at Advertising Week its opposition to making "do-not-track" the default option in the next version of Internet Explorer, IE10. Comments
Jan 11, 2012 - What the ANA has dubbed a "reckless plan" is about to begin. Comments
Dec 12, 2011 - ICANN plans to start taking applications for generic top-level domains one month from today. Comments
Dec 8, 2011 - Advertisers and senators criticize a plan to remove restrictions on gTLDs this spring, but ICANN is unfazed. Comments
Oct 25, 2011 - Wisdom from advertising legend Jane Maas. Comments
Oct 4, 2011 - ZenithOptimedia projects global growth of 5.3 percent. Here's why. Comments
Feb 10, 2011 - ANA CEO says interactive ad industry must move beyond page views and click-through rates. Comments
Marketing apps can elevate a formulaic landing page into a highly interactive user experience. Learn how to turn your static content into exciting marketing apps.
A new breed of selective mobile-only consumers has emerged. What are the demos of these users and how and where can marketers reach them?
March 19, 2014