analytics

big-data-industry

Just How Big Is the Big Data Market?

Jul 7, 2014 - Based off various reports and analytics, here is a deep dive into the Big Data marketplace and a look at what analysts are predicting for the future. Comments

Exploring the New Frontier of Digital in-Store Retail

in-store-retail Jul 6, 2014 - The intersection of digital and retail is creating several new trends both globally and in Asia. Here's a look at some of these emerging trends. Comments

Don't Give Them Data

imd-datafeeds-report-april2014 Jul 3, 2014 - People don't want the raw data, but instead want marketers to decipher the tech speak for them and present the valuable insights. If marketers can do this, they will help their organization become more data-driven than the competition. Comments

Celebrating Independence: It’s Time to Liberate Your Data

fireworks-independence Jul 2, 2014 - As the country sets off fireworks to ring in Independence Day, it's time for marketers to secure their independence by freeing their data. This way, marketers will be able to use that data in ways that truly benefit their businesses. Comments

Staying in the Watchtower - Knowing When and Where to Converge

convergence-watchtower Jun 30, 2014 - Convergence is a great tool for many businesses, but it's important to know when and where you should converge, and it can require a broader level of thinking. Comments

Light a Candle for the Digital Marketer in an Age of Privacy Confusion

memorial candle Jun 30, 2014 - In an age where privacy is more important than it has ever been, data collection, measurement, and tracking are becoming a lot more difficult. Rightly so, marketers are beginning to worry. Comments

Search Trends Vary by Device During Different Times of Day [Study]

search-marketing-1 Jun 26, 2014 - A recent study by Bing looks at how search trends vary across different devices throughout the day. How can you use this information to adjust your campaigns? Comments

Utilizing BIME to Integrate and Visualize Web Analytics Data

bime-web-analytics-dashboard Jun 25, 2014 - A review of the BIME Analytics software-as-a-service offering, which proves to be a very impressive platform for analysts. Comments

8 Questions Your Retargeting Vendor Doesn't Want You to Ask

8questions Jun 25, 2014 - While there are many things you should ask a potential retargeting vendor, these eight fundamental questions are the right place to start. Comments

How to Make Your Videos Rank Better on YouTube

ranking-youtube Jun 23, 2014 - Here are some tips and tricks for earning a higher ranking for your video on YouTube, including optimizing video tags and encouraging comments. Comments

Facebook Amends Video Rankings to Include Watch Time

facebook-video-update Jun 23, 2014 - In order to deliver more relevant content, Facebook has improved its video rankings to include factors such as whether a user has watched a video. Comments

4 Resources for Getting More Out of Google Analytics

Google Analytics Jun 23, 2014 - Google Analytics is always updating and adding new features. Here are four methods to help you get the most out of your analytics tool. Comments

Bing Product Ads: Early Returns

Bing Product Ads Bouquet Jun 20, 2014 - Just a few months after the launch of Bing Ads' Product Ads, a look at things to watch out for and consider when setting up your own accounts. Comments

Discover Instead of Measure

magnifying glass Jun 19, 2014 - If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Comments

Digital Analytics: Aliens, Asteroids, Dinosaurs, Vampires, and Zombies

zombies-walking Jun 19, 2014 - A look at the external horrors that await unsuspecting digital analytics professionals around every corner, and advice on how to deal with them. Comments

Ad Creative vs. Digital Analytics…Yes We Cannes!

canneslions Jun 18, 2014 - A Cannes Lions perspective of what is unfolding this week and what is at the heart of the digital struggle for all brands and agencies. Comments

Smart Digital Marketing and Analytics: Increasing Returns, Not Just Spikes

analytics-shutterstock-139983946 Jun 13, 2014 - Good digital marketing and optimization isn't just about a big launch or inconsistent participation. It is a gradual process, which with continued focus over time will provide increasing returns. Comments

The State of Data-Driven Marketing

big-data-action Jun 12, 2014 - Data-driven marketing isn't just the strategy du jour, but the future of online advertising, and marketers need to get on board. Comments

Facebook Posts See More Engagement After Hours, Weekends [Study]

Facebook thumbs up Jun 11, 2014 - TrackMaven studied more than 5,000 Facebook pages and about 1.6 million posts to uncover the best days and times to post status updates, as well as how to structure those updates for maximum visibility. Comments

Do-It-Yourself Promoted Pins Premiere on Pinterest

pick-a-pin-pinterest Jun 9, 2014 - Pinterest is testing do-it-yourself promoted pins on a small group of businesses. Improved analytics for business accounts are also being rolled out slowly. Comments

Adobe: Analyzing, Testing, Optimizing & Personalizing Pays Off [Survey]

shutterstock-116666203 Jun 6, 2014 - While 75 percent of respondents in Adobe's 2014 Digital Marketing Optimization Survey say personalization is a way to convert visitors into customers, most are limited by budgets, time, or skill sets. Comments

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