Marketing News & Expert Advice
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analytics
Analytics Help Brands Make Small Changes That Bring Big Social Impact
Sep 24, 2013 - Altering a hashtag or adjusting the timing of a Facebook post may not sound like a big deal, but small changes like these can have a large impact on a brand’s social media efforts - and it certainly did for Golf Channel and Cycle for Survival. Comments
Prediction: Was I Right?
May 16, 2013 -
Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes.
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OnScroll Releases Viewable Impressions Infographic
Jan 22, 2013 -
OnScroll says 2013 will be the year of the viewable impression and the end benefit will be a much higher quality level of ad served on behalf of the advertiser.
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ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution
Jan 17, 2013 -
Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions...
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Gaining Better Insights Through Segmentation
Sep 24, 2013 -
Segmenting your keyphrases and assets might sound simple, but you would be surprised - almost nobody is doing it.
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11 Tips for Preparing Enhanced Site Tracking During a Website Redesign
Sep 19, 2013 -
Top tips on what a web team should consider when redesigning a site, in order to prepare for enhanced tracking.
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Improving Your SEO Performance Through Innovation
Sep 10, 2013 -
Know your data, ask better questions of your data, align better with those who can benefit from data, and pursue new markets aggressively.
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Analytics Gone Wild
Sep 4, 2013 -
In order to avoid out of control and wasteful analytics practices in your organization follow these easy rules.
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3 Digital Practices Brands Need to Master Before It's Too Late
Aug 26, 2013 -
These three important challenges must be met by any brand hoping to get more value out of its digital properties.
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Creating Segmented Heatmap Tracking With ClickTale and Google Tag Manager
Aug 21, 2013 -
With integrated user segments and heatmap tracking through the Google Tag Manager we are able to see a combination of data that enables amazing insights into how our users interact with our sites.
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Ashton Kutcher and Digital Analytics
Aug 19, 2013 -
What an actor/investor can teach us about our work and lives.
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Automate Dashboard Updates to Focus Your Time on Analysis
Aug 6, 2013 -
If you ever find yourself spending too much time manually updating dashboards, stop. Think. Figure out the best way to automate.
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What People Do on Your Site and Why
Jul 26, 2013 -
Are there particular elements that decide certain behaviors on a website?
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Creating Action From Analysis
Jul 22, 2013 -
A simple three-step framework for every analysis project.
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