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future-predictions

Prediction: Was I Right?

Neil Mason  |  Verifying Business Value

May 16, 2013 - Forecasting and prediction is as much about the use of judgement as it is about the use of science, and we have to build an appreciation of uncertainty into our forecasting processes. Comments

Lisa Lacy  |  Marketing

OnScroll Releases Viewable Impressions Infographic

onscroll Jan 22, 2013 - OnScroll says 2013 will be the year of the viewable impression and the end benefit will be a much higher quality level of ad served on behalf of the advertiser. Comments

Mary Lisbeth D'Amico  |  Analyzing Customer Data

ADS-CON Participants Discuss Man-Machine Balance in Ad Revolution

analytics-under-scrutiny Jan 17, 2013 - Data scientists, marketers and their advisors gathered at NYU's Stern School of Business yesterday to discuss "The End of Intuition," the increasing role played by data analytics in the advertising business and what role humans play in making decisions... Comments

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