analytics

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Facebook Offers Free Analytics for Apps Tool

Mar 25, 2015 - At today's F8 conference Facebook unveiled a new developer tool that will help app marketers segment and target audiences as well as understand consumer path to purchase and in-app pain points. Comments

Should Brands Pull Back on Detailed Analytics?

analytics-measurement Mar 23, 2015 - There is tons of data that can be gleaned from detailed analytics, but do brands really need all of that data? Does it really benefit them in the long run? Comments

It Can Be Hard to Shift a Habit

daily-routine-habit Mar 19, 2015 - What does it take to break consumers of their shopping habits and move them to your brand? Comments

Personalized Marketing: How to Take a Customer-Centric Approach

personalization Mar 18, 2015 - Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Comments

IBM Teams Up With Twitter for Social Media Data Analysis

Twitter and IBM have announced a big data social media analytics partnership Mar 17, 2015 - The collaboration between IBM and Twitter will allow brands to incorporate Twitter's social data into other data sources in an effort to improve marketing decision-making. Comments

SXSW 2015: Pandora Reaches Moment of Critical Mass With Audience Targeting

sxsw-2015 Mar 15, 2015 - Pandora sat down to speak with ClickZ at South by Southwest in Austin, Texas, about connecting with Millennials through better audience targeting. Comments

Why Mobile Ad Targeting Can Potentially Be More Accurate Than Desktop

Mobile Targeting Mar 12, 2015 - Marketers are sometimes seeing more accurate data from their mobile video channels than desktop channels. Why is this happening? And how can you capitalize on it? Comments

Getting to Know You: The Key to 1:1 Marketing

personalization Mar 11, 2015 - One-to-one marketing is beneficial to both consumers and brands, but how can marketers use data to achieve this level of personalization? Comments

Why You Need Pay-for-Performance Analytics

advanced-analytics Mar 9, 2015 - It's rare to find a company that suggests to its clients that it be paid on performance - but wouldn't it be nice if that were the standard? Comments

Agency Professionals: Metrics for Your Personal Success Dashboard

content-marketing-dashboard Mar 5, 2015 - Creating an analytics dashboard that charts your personal successes at your agency can be beneficial for both you and your company - here's how to do it. Comments

5 Questions to Ask About Mobile App Tracking

mobile-apps Mar 3, 2015 - More and more businesses are choosing to create mobile apps, so consider these five questions as you embark on the planning process. Comments

Twitter Offers Conversion Tracking Tool to Measure ROI

Twitter Money Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI. Comments

3 Challenges in Multichannel Analytics

analytics-measurement Feb 23, 2015 - There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Comments

Measurement Frameworks: Focus on the Metrics That Matter

metrics-measurement Feb 20, 2015 - There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it. Comments

Havas and NewsCred Partner to Source Content From Major News Publications

havas-logo Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

Everybody's Publishing Content - But Is Anybody Tracking It?

metrics-that-matter Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works and what needs improvement. Comments

Good and Bad vs. Right and Wrong

artificial-intelligence-marketing Feb 12, 2015 - Artificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Comments

Let’s Get Personal for Valentine’s Day

valentine-email-shutterstock-103470074 Feb 11, 2015 - This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Comments

The 4 Horsemen of the Digital Analytics Apocalypse

four-horsement-analytics Feb 10, 2015 - Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can battle them. Comments

Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads

shutterstock-169085528-trends Feb 6, 2015 - Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Comments

4 Fearless Predictions for the Future of SEO and Analytics

future-predictions Feb 4, 2015 - The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Comments

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