analytics

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GroupM to Be Another Agency Partnering with BuzzFeed

Aug 27, 2015 - The global partnership will provide GroupM’s and WPP’s agencies and clients with access to BuzzFeed’s creative and data assets for the first time. Comments

Tumblr Helps Mobile Developers Distribute Content with In-App Sharing

yahoo-tumblr-annoucement Aug 26, 2015 - At Yahoo's first-ever mobile developer conference today, Tumblr unveiled In-App Sharing, a new feature supported by mobile analytics platform Flurry, to help app developers distribute content. Comments

Real-Time Analytics: What Is It Good For?

shutterstock-169085528-trends Aug 25, 2015 - Having difficulty determining how to efficiently incorporate real-time data into your business strategy? Here are five ways digital marketers can effectively utilize real-time analytics. Comments

Minimize Pricing Pain and Increase Conversion

asia-success Aug 20, 2015 - In marketing, the quality of a price presentation can influence conversion rates. Use these suggestions to refine your price presentation strategy and ultimately increase conversion. Comments

So, What's the Story Here?

web-data Aug 13, 2015 - In addition to exhibiting facts and figures, analytical data should communicate a comprehensible narrative. Use these methods to construct a clear story arc within data reports. Comments

In the Moment Marketing With Mobile Advertising: The Next Big Leap

affluent-millennials Aug 5, 2015 - The new battle for the consumer is raging on mobile, as preferences and purchase decisions are made in “micro-moments”. Comments

Why B2B Marketers Need to Start Watching Star Trek

Star Trek The Next Generation Jul 24, 2015 - As marketing becomes more technology-based, marketing and IT teams need to having a better understanding of what makes each other tick. Comments

4 Tips to Get Measurement Right Upfront

actionable-analysis Jul 13, 2015 - Since the best data is your own, you should start by analyzing your owned channels, and then defining conversion and reporting times, and giving all partners measurement tool access. Comments

Unlock Market Expertise with Data You're Already Collecting

eforum-expert Jul 13, 2015 - Marketers can solidify their expert reputations by leveraging data they already have. It all starts with unique data sets, which can be passed along - and eventually sold - to others. Comments

PacSun and The Hunt Engage Consumers Using Intent Data

global-strategy-e-commerce Jul 2, 2015 - Shopping app The Hunt recently created a week of sponsored shopping in which users relied on PacSun stylists to dress them for summer. The result was increased intent to buy. Comments

Data Keeps YP Relevant in the Digital World

yp-logo-big-data Jul 2, 2015 - While many phonebook companies failed to translate to the digital age, YP is still going strong, in part because the platform realized the value of big data early on. Comments

Why Budweiser's "Lost Dog" Ad Was a Brand Flop After Super Bowl

super bowl Jul 1, 2015 - The Super Bowl's most popular ad was a hit on social media, but there was a lack of relevance that didn't translate to a brand lift, according to recent research. Comments

What Can Data Do to Stop Cybercrime?

shutterstock-115174939 Jul 1, 2015 - The people behind ad fraud are so sophisticated, it's impossible to stop them completely. However, the availability of data gives companies a greater chance to head them off. Comments

Denny's, Walmart and Goodwill Score With Location Data [Study]

locations-context Jun 30, 2015 - Combining location-based data with other types of data, such as app and purchase, helped the three brands launch successful mobile campaigns, according to new research from the MMA. Comments

Is Virtual Reality the Next Big Wearable?

virtual-reality Jun 30, 2015 - Shortly before VR is available to the public, the Apple Watch breathed life back into wearables. Could VR be the next big one, or are the two technologies ultimately too different? Comments

CMOs: Read This Before Choosing Your Predictive Marketing Solution

analytics-framework Jun 30, 2015 - Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics tools. It's this same wealth of information, however, that leaves marketing teams confused. Comments

Unchain Marketing Data to Improve High-Value Customer Experience

marketing-automation-graphic Jun 30, 2015 - While most marketers look at customer insights, shockingly few pay enough attention to their highest-value customers - a status that goes beyond simply who spends the most money. Comments

Big Analytics, Good Will and 'The Queen of the Internet'

taylor-swift Jun 29, 2015 - Spotify recently bought an analytics platform to quickly stay competitive after Apple got some brand good will at the hands of Taylor Swift. Comments

Contextual Relevance Isn't Sexy, But It Is Necessary

email-tricks Jun 23, 2015 - While marketers tend to fawn over the latest widgets, new features won't do much for those who measure their customer interactions with old, outdated practices. Comments

How to Staff an Analytics Team

meeting-brainstorm Jun 23, 2015 - Since the demand for analytics professionals outweighs the supply, this columnists outlines which roles are best kept in-house and which ones you should outsource. Comments

3 Ways Brands are Using Social Analytics to Sell Smarter

socialmediaengagement1 Jun 22, 2015 - Through social listening, and ligning customer service with marketing, and digital experiences with products, brands like Mattel and Warby Parker have mastered social analytics. Comments

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