analytics

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Crafting Your Analytics Story: 2 Guidelines to Keep in Mind

Sep 15, 2014 - Writing an effective and informative article about analytics can be tricky. Here are two things to keep in mind when crafting your next piece. Comments

Publisher Tips for a Holiday Bonus

holiday-bonus Sep 15, 2014 - As you prepare your Q4 strategies for the upcoming holiday season, there are three things to keep in mind: appraise your content, prepare for tablet shopping, and utilize programmatic. Comments

Data Visualization, Big Data, and the Quest for Better Decisions - a Synopsis

data-visualization Sep 11, 2014 - A new book explores the value of visualizing your analytics data, using Netflix as a prime example of a company that is successfully employing this strategy. Comments

Enterprises: Fix These 3 Analytics Challenges Now

advanced-analytics Sep 8, 2014 - These three analytics fixes, while they may be tricky to implement, are essential to helping you better manage your campaigns and your business as a whole. Comments

Maximizing SEO Results for Hotel Marketing

hotels-near-me Sep 7, 2014 - Maximizing SEO and paid search, as well as getting the most out of local search results and Web and Google analytics, is essential for effective hotel marketing. Comments

Why Blogging Still Matters: Data, Distribution, and Ownership of Content

blogs-blogging-sm Sep 5, 2014 - Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on that content. Comments

"If I Tell You the Answer, What Will You Do With It?"

Concept image of a cloud question mark Sep 4, 2014 - Analysts need to be able to get beyond the numbers and understand what people are trying to do with the data they're asking you to provide. Only then can you supply valuable insights for your clients. Comments

Convergence Analytics in Action

convergence-analytics-graphic Aug 29, 2014 - As is evident from the guest lists at industry conferences across the country, business intelligence (BI) and marketing analytics are converging. What does that mean for marketers? Comments

True Detectives

sherlock-holmes Aug 28, 2014 - There are many similarities between the work of a detective and the work of a digital analyst. Here is a look at some of them, with some words of wisdom from Mr. Sherlock Holmes. Comments

Pinterest Upgrades Analytics Tool

pinterest-logo Aug 26, 2014 - Pinterest increases its value to marketers by allowing them to analyze engagement by seeing which impressions their audience is clicking, liking, and repinning the most. Comments

Evaluating Web Content in the Complex Sales Cycles of the B2B World

sales-cycle Aug 20, 2014 - Although it can be tricky, content reporting needs to be customized to the complicated B2B sales cycle. Here is a look at three different products and their different sales cycles. Comments

Lessons Learned From OKCupid and Facebook: The 7 Hows and Whens of Experimentation

experiment Aug 18, 2014 - There is nothing wrong with experimenting and testing - in fact, it's extremely valuable. But remember to think about how and when you go about experimenting with your consumers. Comments

Locating Your Customers in the Multi-Channel Maze

A maze Aug 18, 2014 - As customers increasingly diversify where they are opening emails, spending time online, and making purchases, it's harder for marketers to keep track of them. How can we maintain personalization in the multi-channel space? Comments

Enhanced E-Commerce, Enhanced Actions

ecommerce Aug 18, 2014 - A new feature, Enhanced E-Commerce, allows Universal Analytics users to dig deeper into their e-commerce data in order to better their marketing efforts. Comments

How to Write a Winning Marketing Plan

strategy Aug 17, 2014 - As summer is a slower time for most businesses, take this time to start working on your 2015 marketing budget. Here are several tips for helping you write a winning plan. Comments

2015 Planning - Big Budget Considerations for Every CMO

budget-money-jar Aug 14, 2014 - It's hard to believe, but summer is starting to wind down and it's almost time to think about your 2015 planning strategies. Here is a check list to help you move the process along as smoothly and effectively as possible. Comments

10 Ways to Make Reports Not Suck

financial-managements-report Aug 14, 2014 - Reports are necessary in the world of analytics-based marketing, but they can be extremely boring. Here are 10 ways to make your reports engaging, informative, and interesting to your audience. Comments

Are You Bored by Tag Management?

tag-management1 Aug 11, 2014 - Tags allow marketers to conduct precise data collection and without them the analytics process can devolve into chaos. So, are you still bored with tag management? Comments

Do Your Analytics Make Any Difference?

analytics-shutterstock-139983946 Aug 7, 2014 - Analytics can only effectively change your marketing when the rest of the business buys into their importance - from the chief executive all the way down the line. Comments

RelateIQ – Tinder for Sales Reps Looking to Hook Up?

love-lab Aug 4, 2014 - Salesforces' recent acquisition of RelateIQ signals the start of a new wave of data science and sales convergence. How will other players in the industry react? Comments

Content Bubble II: What Metrics Matter?

content-shutterstock-153628586 Aug 1, 2014 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of return on investment (ROI)? Comments

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Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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