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Twitter Offers Conversion Tracking Tool to Measure ROI

Feb 27, 2015 - Twitter has launched two new conversion tracking features to its analytics toolkit in an attempt to help brands measure a Promoted Tweet campaign's ROI. Comments

3 Challenges in Multichannel Analytics

analytics-measurement Feb 23, 2015 - There are many solutions on the market for multichannel analytics, but most have their issues. Here is a look at some of the most common problems. Comments

Measurement Frameworks: Focus on the Metrics That Matter

metrics-measurement Feb 20, 2015 - There is certainly no shortage of data available to marketers, but the problem is often in knowing how to structure the data to get the most out of it. Comments

Havas and NewsCred Partner to Source Content From Major News Publications

havas-logo Feb 18, 2015 - Havas Media Group has partnered with NewsCred to gain access to thousands of heavy-hitting publications, including CNN, Al Jazeera, and the BBC. Comments

Everybody's Publishing Content - But Is Anybody Tracking It?

metrics-that-matter Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works and what needs improvement. Comments

Good and Bad vs. Right and Wrong

artificial-intelligence-marketing Feb 12, 2015 - Artificial intelligence is not just the stuff of science-fiction movies anymore, but what problems does it present for marketers? Comments

Let’s Get Personal for Valentine’s Day

valentine-email-shutterstock-103470074 Feb 11, 2015 - This Valentine's Day it's all about drawing from the data available to boost personalization in your marketing. Are you ready? Comments

The 4 Horsemen of the Digital Analytics Apocalypse

four-horsement-analytics Feb 10, 2015 - Many things can go wrong in the world of digital analytics. Here are four common problems, personified as the four horsemen, and tips for how you can battle them. Comments

Using Web Analytics to Identify Critical Behaviors in Converting Prospects Into Leads

shutterstock-169085528-trends Feb 6, 2015 - Web analytics can help marketers see the difference between prospects, leads, and customers when it comes to engagement with a site. Comments

4 Fearless Predictions for the Future of SEO and Analytics

future-predictions Feb 4, 2015 - The year will be full of change in the SEO and analytics worlds. Is your organization ready to adapt? Comments

Uncovering New Optimization Ideas Through Google Analytics

Google Analytics Feb 3, 2015 - If you're looking for new ways to optimize conversions on your site, customized reports from Google Analytics may be able to help. Comments

Privacy Concerns and Web Analytics

data-privacy-main-pic Feb 3, 2015 - When done correctly Web tracking can actually be beneficial to both users and marketers - are you convinced? Comments

Watch Out: How Click Fraud Is Taking Over and What to Do About It

uncovering-fraud-header Feb 2, 2015 - If you've been affected by click fraud, how should you deal with it? Marketing analytics can help. Comments

The Internet of Things Could Wreak Havoc on Industry Standards

smart-home-internet-of-things Jan 29, 2015 - The recent Consumer Electronics Show in Las Vegas featured more connected devices than ever before, but the industry doesn't yet have much insight into how to standardize and measure the new data. Comments

Big Data: Simple as a Can of Soup

campbells-chicken-noodle-soup Jan 29, 2015 - Let's compare big data to a simple can of chicken noodle soup - but could data (or soup, for that matter) really be all that simple? Comments

Data's Role in Music and Marketing

music-streaming Jan 28, 2015 - Platforms like Pandora, Spotify, and Shazam know a lot about their millions of users. How does this vast amount of data impact the relationship between marketing and music? Comments

IAB: Marketers Eager to Optimize Data Tools [Study]

shutterstock-116408224 Jan 28, 2015 - A new study by the IAB shows that the majority of marketers are using many different tools to analyze data, and most feel that harmony between toolsets would result in better data use. Comments

Steal This: How Competitive Intelligence Can Help You Win More Customers

competitive-intelligence Jan 28, 2015 - These five key competitive intelligence metrics can help your business stay ahead of the curve. Comments

Obama's Privacy Policy Might Be Bad for Marketers

shutterstock-133773500 Jan 28, 2015 - In last week's State of the Union address the president introduced a plan to create a consumer privacy bill of rights, but customers' rights might come at the expense of brand marketing. Comments

Black Box vs. Tool Box Analytics in Digital Media

tvshopper Jan 27, 2015 - As the digital TV industry continues to evolve, so must the metrics used to measure its success. Comments

4 Key Performance Metrics for the Profitable Publisher

metrics-that-matter Jan 23, 2015 - These four metrics go beyond CPM and Fill Rate to help publishers measure the success of their digital advertising efforts. Comments

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