The Importance of Multi-Touch Attribution in eCommerce Marketing

Strategy The Importance of Multi-Touch Attribution in eCommerce Marketing

4m Fospha Team

The Importance of Multi-Touch Attribution in eComm...

In today’s fast-paced digital landscape, eCommerce marketing stands as a colossal challenge as well as an opportunity for marketers, ad agencies...

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The Power of Snapchat's 7/0 Optimisation Window

More News The Power of Snapchat's 7/0 Optimisation Window

4m Fospha Team

The Power of Snapchat's 7/0 Optimisation Window

In the dynamic landscape of digital marketing, Snapchat's innovative 7/0 optimisation window is redefining the game, but how does this impact you as a...

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GA4: The Game-Changer in Ecommerce Analytics

Marketing GA4: The Game-Changer in Ecommerce Analytics

4m Fospha Team

GA4: The Game-Changer in Ecommerce Analytics

Google Analytics has long been the cornerstone of website analytics, and the introduction of Google Analytics 4 (GA4) brings forth a new era in digita...

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Harnessing the Power of Meta's Advantage+ Campaigns

More News Harnessing the Power of Meta's Advantage+ Campaigns

4m Fospha Team

Harnessing the Power of Meta's Advantage+ Campaign...

In today’s fast-paced digital marketplace, staying ahead of the curve is not just a goal, it’s a necessity. Meta’s latest offering, ...

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Don’t invest in new marketing tech until you do this

Marketing Technology Don’t invest in new marketing tech until you do this

12m Courtney Trudeau

Don’t invest in new marketing tech until you do th...

In times of economic downturn and uncertainty, brand goals are shifting inward. A technology roadmap can be used to maximize tech investments and ensu...

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How analytics helps acquire more customers with less advertising

Analytics How analytics helps acquire more customers with less advertising

1y Akin Arikan

How analytics helps acquire more customers with le...

Despite shrinking ad budgets, marketers are on the hook to fuel their businesses by acquiring traffic. But how? Magic? Data and analytics are to the r...

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Online brand protection: trusted automated monitoring is key

Digital Marketing Online brand protection: trusted automated monitoring is key

2y Elizabeth Matsangou

Online brand protection: trusted automated monitor...

Brand protection in the digital age, is more complex than ever before. However, new tracking and analytics tools can help organisations ensure they re...

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5 tips for measuring consumer attention in advertising

Digital Marketing 5 tips for measuring consumer attention in advertising

3y Janelle De Rivera

5 tips for measuring consumer attention in adverti...

Moat by Oracle Data Cloud's Janelle De Rivera details steps that will take your ad measurement strategy to the next level by going beyond verification...

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Kazoo implement 6Sense’s account engagement platform to drive engagement and results

Case Study Kazoo implement 6Sense’s account engagement platform to drive engagement and results

3y Mahir Prasad

Kazoo implement 6Sense’s account engagement platfo...

A detailed look at how 6Sense helped Kazoo expanded its fit model to include many more predictive attributes including firmographics, intent, technolo...

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How to conduct a digital marketing audit: Advice from industry experts

Digital Marketing How to conduct a digital marketing audit: Advice from industry experts

4y Jacqueline Dooley

How to conduct a digital marketing audit: Advice f...

Footprint Digital, a UK-based digital marketing agency, created a comprehensive ebook to help brands, marketers, and agencies conduct effective digita...

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MTA is dead: Why marketers should adopt an agile marketing strategies

Marketing Technology MTA is dead: Why marketers should adopt an agile marketing strategies

4y Matt Voda

MTA is dead: Why marketers should adopt an agile m...

For brands that are moving away from previous click-based attribution methods like MTA, there are options to consider. Matt Voda, CEO of OptiMine Soft...

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How to increase market share in the uncertain times of COVID-19

Digital Marketing How to increase market share in the uncertain times of COVID-19

4y Lana Busignani

How to increase market share in the uncertain time...

Lana Busignani, EVP global analytics at Nielsen, looks into changing consumer behaviors during COVID-19, and advises marketers and advertisers on stra...

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The growing culture of marketing experimentation

Analytics The growing culture of marketing experimentation

4y Nick Stoltz

The growing culture of marketing experimentation

Marketers are turning to new methods to analyze the effectiveness of their campaigns, and they are getting more accurate results more quickly with inc...

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Unruly’s survey reveals consumer behavior in the COVID-19 age

Analytics Unruly’s survey reveals consumer behavior in the COVID-19 age

4y Barry Levine

Unruly’s survey reveals consumer behavior in the C...

Only 2% of consumers think brands should pause all advertising; 49% want ads to make them feel informed and 37% want ads to make them feel warm/happy....

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8 SaaS metrics and KPIs every company should track

Marketing Technology 8 SaaS metrics and KPIs every company should track

4y Mindaugas Skurvydas

8 SaaS metrics and KPIs every company should track

Whatagraph's SEO specialist, Mindaugas Skurvydas, highlights eight vital SaaS metrics and KPIs that lead to success. Read More...

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Gartner report spotlights the four main kinds of attribution

Marketing Technology Gartner report spotlights the four main kinds of attribution

4y Barry Levine

Gartner report spotlights the four main kinds of a...

Marketing leaders must take an integrated approach to marketing measurement methods for maximum insight, says new Gartner report. Read More...

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Real-time digital insights & automation: Powering digital marketer’s performance

Emerging Technology Real-time digital insights & automation: Powering digital marketer’s performance

4y Jim Yu

Real-time digital insights & automation: Powering ...

This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to ca...

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Three ways to use predictive analytics to grow your business

Predictive analytics Three ways to use predictive analytics to grow your business

4y Adriana Lynch

Three ways to use predictive analytics to grow you...

Chief Outsiders' CMO Adriana Lynch, looks at some of the key predictive tools and how they can be deployed to help your business. Read More...

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Chatmeter upgrades Pulse and Analytics Studio for text and photo analysis

Marketing Technology Chatmeter upgrades Pulse and Analytics Studio for text and photo analysis

5y Jacqueline Dooley

Chatmeter upgrades Pulse and Analytics Studio for ...

Chatmeter today announced upgrades to Pulse, promising accuracy of nearly 90% when reviewing customer information, 18% above the industry-average accu...

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Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

Customer journey Adobe unveils Customer Journey Analytics with new Adobe Analytics UI

5y Barry Levine

Adobe unveils Customer Journey Analytics with new ...

Adobe is making real-time omnichannel customer data and profiles from the Experience Platform available through a Customer Journey Analytics feature i...

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60% of podcast listeners report looking up a product or service after hearing an ad

Marketing Technology 60% of podcast listeners report looking up a product or service after hearing an ad

5y Kimberly Collins

60% of podcast listeners report looking up a produ...

New numbers show podcast listeners and podcast ads continue on the rise. Adobe has released a new Audio Analytics product. What other companies will f...

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Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

Strategy & Leadership Customer experience via the contact center: Q&A with Calabrio CMO Rebecca Martin

5y Kimberly Collins

Customer experience via the contact center: Q&A wi...

"Marketers can do wonders if they just look at what's going on under their own nose in their organization's contact center," says Calabrio's Rebecca M...

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Using predictive modeling to plan your 2020 marketing strategy

Data & Analytics Using predictive modeling to plan your 2020 marketing strategy

5y Jacqueline Dooley

Using predictive modeling to plan your 2020 market...

For 58% of marketers surveyed, predictive modeling led to a 10-25% uplift, and another 19% saw a >50% uplift. How can you use this tech to inform your...

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Where does the new IBM spinoff Acoustic fit in?

Emerging Technology Where does the new IBM spinoff Acoustic fit in?

5y Barry Levine

Where does the new IBM spinoff Acoustic fit in?

IBM has announced Acoustic, the new spinoff of its Marketing Division sold to Centerbridge in April. What do we know about the company's direction? Re...

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McKinsey's insights on personalization and martech: New report

McKinsey's insights on personalization and martech: New report

5y Luke Richards

McKinsey's insights on personalization and martech...

In "The future of personalization—and how to get ready for it," McKinsey highlights what marketers should expect and prepare for around "ultra-persona...

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Contentsquare buys Clicktale to create a global experience analytics provider

Industry Developments Contentsquare buys Clicktale to create a global experience analytics provider

5y Barry Levine

Contentsquare buys Clicktale to create a global ex...

The combined entity will be able to glean insights and benchmarks from about nine trillion interactions daily, says Contentsquare's CEO/founder. The c...

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Finteza: a new analytics tool to optimize your conversion funnels

Sponsored Finteza: a new analytics tool to optimize your conversion funnels

5y Qhubekani Nyathi

Finteza: a new analytics tool to optimize your con...

Finteza's free analytics tool provides real-time in-depth website and app analytics to help digital marketers maximize conversions from the top to the...

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