Marketing News & Expert Advice
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Android
Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments
Mobile Ad Click-Throughs Rise As Users Get Closer
Sep 14, 2012 -
Mobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study.
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Smartphone Content Buyers More Favorable to Mobile Ads
Aug 20, 2012 -
Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study.
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Walking Dead Images Creep Into Text Messages
Aug 2, 2012 -
Zlango is planning to let brands buy keyword-targeted text images.
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Traveling With Mobile and Social
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
What's New in Mobile Ad Tracking for App Publishers
Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments
Tablet - Big Mobile or Small Desktop Device?
Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments
Marketing in the Mobile Email Revolution
Jun 12, 2012 - How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Comments
5 Reasons Why Mobile Browsing Isn't That Important
May 25, 2012 - Before making a big investment to optimize your website for mobile users, consider these factors. Comments
Standing Out in the App Crowd
May 24, 2012 - Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Comments
Trulia Launches Mobile Ads for Real Estate Agents
May 3, 2012 -
Agents can buy Zip code-targeted placements in its mobile app and website.
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Native App Drives Engagement for Chevy
Feb 28, 2013 -
Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s...
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SES London: To Better Engage, Brands Must Understand Mobile Customers
Feb 21, 2013 -
In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users.
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Mobile Email Marketing Essentials for 2013
Feb 20, 2013 -
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
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Toyota Test Drives Ad Unit on Weather Channel App
Feb 19, 2013 -
The Weather Company released a redesigned version of The Weather Channel app for Android yesterday.
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2013: 'Year of the Mobile'
Feb 8, 2013 -
Several new predictions on the mobile industry and why we may finally have come to the year of mobile.
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Marketing's New Mandate: Invitation vs. Interruption
Jan 21, 2013 -
As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards.
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Groupon Extends Payments Service as Rivalry Grows
Jan 15, 2013 -
Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012.
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WWE Supplements App with WWE Active
Dec 7, 2012 -
With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas.
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Mobile Ad for Black Ops Puts Gamers in the Picture
Dec 6, 2012 -
Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it.
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Rich Media Banners in HTML5 Enhance the Mobile Website Experience
Oct 12, 2012 -
The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns.
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