Marketing News & Expert Advice
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Android
Blimpie Releases Its First App Aimed at Targeting Millennials
Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments
Facebook Reveals ‘Home,’ its New Mobile Digs on Android
Apr 4, 2013 -
The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community.
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Native App Drives Engagement for Chevy
Feb 28, 2013 -
Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s...
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SES London: To Better Engage, Brands Must Understand Mobile Customers
Feb 21, 2013 -
In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users.
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Mobile Email Marketing Essentials for 2013
Feb 20, 2013 -
Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program.
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Toyota Test Drives Ad Unit on Weather Channel App
Feb 19, 2013 -
The Weather Company released a redesigned version of The Weather Channel app for Android yesterday.
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2013: 'Year of the Mobile'
Feb 8, 2013 -
Several new predictions on the mobile industry and why we may finally have come to the year of mobile.
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Groupon Extends Payments Service as Rivalry Grows
Jan 15, 2013 -
Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012.
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What's Hot, What's Not: Mobile Advertising Trends in 2013
Jan 10, 2013 -
Android, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year.
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2013 Top 10 Predictions for China's Mobile Market
Jan 9, 2013 -
The mobile market in China is changing faster than ever, and in 2013 it will only accelerate.
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WWE Supplements App with WWE Active
Dec 7, 2012 -
With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas.
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Curalate Debuts Fanreel for Fan Images
Sep 24, 2013 -
The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says.
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Skype to Roll Out Rich Media and Android Advertising
Sep 19, 2013 -
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months.
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Facebook Integrates Shutterstock Images for Small Business Ads
Aug 23, 2013 -
Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go.
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Apple and Android Fight for Hands of Smartphone Consumers
Aug 7, 2013 -
A new study by Nielsen looks into which operating system is winning the smartphone market.
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Kickbit Rewards Engaged Cellphone Users With Mobile Data
Jul 16, 2013 -
Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out new apps to get rewards of additional free mobile data minutes from their participating carrier.
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Google Overhauls Android Maps App
Jul 11, 2013 -
Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type, and enhanced navigation features.
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Marketing's New Mandate: Invitation vs. Interruption
Jun 10, 2013 -
As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards.
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Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone
Jun 7, 2013 -
A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013.
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What to Do About the Mobile Flash Clash?
Jun 6, 2013 -
What are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation?
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VIDEO: Live Demo With Facebook Home
Apr 8, 2013 -
ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In this live demonstration, one of a group of Facebook employees on hand with the new device, walks...
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