Marketing News & Expert Advice
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Mobile Ad for Black Ops Puts Gamers in the Picture
Dec 6, 2012 - Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it. Comments
Is There a Future for Yahoo in Japan?
Jun 19, 2012 -
Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud.
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Marketing in the Mobile Email Revolution
Jun 12, 2012 - How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Comments
Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy
Jun 6, 2012 -
Optimizing content for model variations can be costly and difficult to maintain. Consider this approach.
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The Fundamentals of Mobile Email Strategy
Jun 5, 2012 -
Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy.
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5 Reasons Why Mobile Browsing Isn't That Important
May 25, 2012 - Before making a big investment to optimize your website for mobile users, consider these factors. Comments
Standing Out in the App Crowd
May 24, 2012 - Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Comments
Trulia Launches Mobile Ads for Real Estate Agents
May 3, 2012 -
Agents can buy Zip code-targeted placements in its mobile app and website.
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Email on Mobile
Mar 23, 2012 - Five steps to optimize your email message for mobile. Comments
Driving Mobile to Scale
Mar 16, 2012 - Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Comments
Android Tablets Gain Share at iPad's Expense
Mar 14, 2012 -
IDC release new figures on tablet sales in 2011.
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Rich Media Banners in HTML5 Enhance the Mobile Website Experience
Oct 12, 2012 -
The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns.
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Mobile Ad Click-Throughs Rise As Users Get Closer
Sep 14, 2012 -
Mobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study.
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Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]
Aug 25, 2012 -
Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent.
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Quick Tour of Google Mountain View HQ - [Gallery]
Aug 22, 2012 -
An inside look at Google's campus.
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Smartphone Content Buyers More Favorable to Mobile Ads
Aug 20, 2012 -
Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study.
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Walking Dead Images Creep Into Text Messages
Aug 2, 2012 -
Zlango is planning to let brands buy keyword-targeted text images.
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Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist
Jul 7, 2012 - Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Comments
Traveling With Mobile and Social
Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments
What's New in Mobile Ad Tracking for App Publishers
Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments
Tablet - Big Mobile or Small Desktop Device?
Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments
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