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Coke Toasts 2014 World Cup With Interactive Minibottles

Jan 16, 2014 - Coca-Cola has launched a program with interactive minibottles in Brazil that will allow football/soccer fans around the world to send messages. Comments

Twitter Founder Unveils Social Search App, Jelly

jelly app logo Jan 9, 2014 - Twitter co-founder, Biz Stone, launches a social search app called Jelly on iOS and android. Comments

Google and Pandora Partnering with Auto Brands for In-Car Services

incar Jan 8, 2014 - Tech giant Google and leading internet radio service Pandora will focus on building their services into automobiles in 2014. Comments

Mobile Cements Status as Primary Shopping Channel

dec4 Dec 9, 2013 - Reports from Adobe,IBM, Skava and Kenshoo invariably confirm that mobile shopping is taking front seat,as demonstrated by soaring figures during Thanksgiving and Black Friday this year. Comments

Adobe Adds Cloud-Based Mobile Services

adobe-marketing-cloud Nov 11, 2013 - Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. Comments

Toyota Creates Virtual Rubik’s Cube for Hispanic Consumers

rav4cube Oct 28, 2013 - The Toyota Rav4 Rubik’s Cube is a Facebook game that allows consumers to upload photos and share personalized cubes. Comments

Blimpie Releases Its First App Aimed at Targeting Millennials

blimpie-run-2 Sep 27, 2013 - The app, Blimpie Run, is tied to a brand overhaul that seeks to further engage millennials. Comments

Curalate Debuts Fanreel for Fan Images

curalate-screenshot Sep 24, 2013 - The product brings user-generated content to brand sites and helps turn loyal fans into revenue generators, the company says. Comments

Skype to Roll Out Rich Media and Android Advertising

Skype logo Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months. Comments

Facebook Integrates Shutterstock Images for Small Business Ads

facebook-homepage Aug 23, 2013 - Facebook released a series of updates today to help small businesses create more visually engaging ads and manage more of their content and social activity on the go. Comments

Apple and Android Fight for Hands of Smartphone Consumers

smartphone-os Aug 7, 2013 - A new study by Nielsen looks into which operating system is winning the smartphone market. Comments

Kickbit Rewards Engaged Cellphone Users With Mobile Data

kickbit1 Jul 16, 2013 - Boston-based startup Aquto has unveiled Kickbit, an app that enables mobile users who watch ads, take surveys, purchase items or download and try out new apps to get rewards of additional free mobile data minutes from their participating carrier. Comments

Google Overhauls Android Maps App

Google maps logo Jul 11, 2013 - Google has given its Android Maps application a makeover. The update includes an overhauled interface with new discovery features that allow users to quickly browse and discover new places without having to type, and enhanced navigation features. Comments

Marketing's New Mandate: Invitation vs. Interruption

passbook Jun 10, 2013 - As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Comments

Nielsen: 61 Percent of Mobile Subscribers Own a Smartphone

nielsen-smartphone-os Jun 7, 2013 - A new study from Nielsen reveals that more than three out of five mobile subscribers in the U.S. owned a smartphone between March and May 2013. Comments

What to Do About the Mobile Flash Clash?

broken-tablet Jun 6, 2013 - What are our options to reach users in their chosen mobile environments and still deliver rich and effective content with fluid animation? Comments

VIDEO: Live Demo With Facebook Home

facebookhomedemo Apr 8, 2013 - ClickZ caught some one-on-one time with Facebook Home and the new HTC First following Facebook's press announcement at its headquarters on April 4. In this live demonstration, one of a group of Facebook employees on hand with the new device, walks... Comments

Facebook Reveals ‘Home,’ its New Mobile Digs on Android

facebook-brand Apr 4, 2013 - The Facebook phone has arrived, or will arrive on April 12, giving the social network giant a new window into its users' mobile habits and a more consistent, always-on connection for members of the Facebook community. Comments

Native App Drives Engagement for Chevy

screen-shot-2013-02-26-at-5-05-29-pm Feb 28, 2013 - Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s... Comments

SES London: To Better Engage, Brands Must Understand Mobile Customers

man-using-mobile Feb 21, 2013 - In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Comments

Mobile Email Marketing Essentials for 2013

mobile-email Feb 20, 2013 - Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program. Comments

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