Marketing News & Expert Advice
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Android
Trulia Launches Mobile Ads for Real Estate Agents
May 3, 2012 - Agents can buy Zip code-targeted placements in its mobile app and website. Comments
Year of the What?
Feb 2, 2012 - This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience possible, no matter the time, place, or device. Comments
The Mobile Female
Feb 2, 2012 - Women use smartphones differently from men. Here's what that means for marketers. Comments
Jumptap: Android Keeps Lead in Mobile Apps/Web
Jan 5, 2012 -
Android now makes up the majority of mobile app requests, accounting for 56 percent in November.
Comments
Jakob Nielsen on Usability for Mobile Sites and Apps
Dec 30, 2011 - Design expert identifies top mistakes when building mobile sites and apps. Comments
Rants and Anti-Rants From Top-Grossing App Developers
Dec 15, 2011 - App development remains difficult because of these five factors. Will they ever be remedied? Comments
Think Beyond the Desktop - Social Is Going Mobile
Nov 23, 2011 - Four ways to make sure your consumers can connect with you on their smartphones. Comments
App Marketing: Native Apps vs. Web Apps, or How About a Hybrid?
Nov 17, 2011 - Four factors to consider when trying to decide what type of app you should develop. Comments
Infographics: The CliffsNotes of the Internet?
Nov 11, 2011 - Have infographics become the publisher's best friend? Comments
Seattle's AmazonFresh Delivery Service Adds Mobile Proficiency
Nov 9, 2011 -
Android, iPhone, and Windows apps arrive as service expands to 80 zip codes in the Seattle area
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NYC Marathon App Includes Hyperlocal Offers From Subway
Nov 4, 2011 -
Mobile app will push messages to race watchers near chain locations.
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Email on Mobile
Mar 23, 2012 - Five steps to optimize your email message for mobile. Comments
Driving Mobile to Scale
Mar 16, 2012 - Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Comments
Android Tablets Gain Share at iPad's Expense
Mar 14, 2012 -
IDC release new figures on tablet sales in 2011.
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Virgin Mobile Director: Social Kills Traditional Sales Funnel
Mar 10, 2012 -
At SXSW, brand unveils program aimed at app developers and young adults.
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FTC Asked to Investigate Apple and Google Over Data Collection
Mar 5, 2012 -
Senator Charles Schumer concerned apps could be collecting names, numbers and emails.
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It's Time for Windows Mobile
Mar 5, 2012 - Eight reasons why the Windows Phone will be a key player in the mobile space soon. Comments
Do Analytics Matter Anymore in Mobile?
Mar 2, 2012 - Have marketers fallen prey to the "household" effect? Comments
Sports Illustrated App Reveals Swimsuit Videos
Feb 15, 2012 -
Mobile app for iOS and Android offers videos of the 19 shoots.
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5 Trends Shaping the Mobile Market
Feb 7, 2012 - Opportunities for marketers to connect with their audiences on mobile devices this year. Comments
Is Uncontrolled UI Proliferation Hurting Ads on Android?
Feb 2, 2012 -
Even as Android gains share, CTRs fall. Meanwhile iOS has seen steadily rising response rates.
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