Android

callofduty

Mobile Ad for Black Ops Puts Gamers in the Picture

Dec 6, 2012 - Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it. Comments

Is There a Future for Yahoo in Japan?

yahoofeaturedandy Jun 19, 2012 - Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Comments

Marketing in the Mobile Email Revolution

Jun 12, 2012 - How can you reach people via email on their smartphones and make sure your emails are read or saved for later? Comments

Dominant Devices: Dramatically Increase the ROI of Your Mobile Strategy

smartphonefeatured Jun 6, 2012 - Optimizing content for model variations can be costly and difficult to maintain. Consider this approach. Comments

The Fundamentals of Mobile Email Strategy

mobileemail Jun 5, 2012 - Consider these behavioral and penetration stats when your boss asks why your company needs a mobile email strategy. Comments

5 Reasons Why Mobile Browsing Isn't That Important

May 25, 2012 - Before making a big investment to optimize your website for mobile users, consider these factors. Comments

Standing Out in the App Crowd

May 24, 2012 - Is it even possible to market apps so that they stand out? Or are marketers just wasting their time? Comments

Trulia Launches Mobile Ads for Real Estate Agents

trulia-mobilead May 3, 2012 - Agents can buy Zip code-targeted placements in its mobile app and website. Comments

Email on Mobile

Mar 23, 2012 - Five steps to optimize your email message for mobile. Comments

Driving Mobile to Scale

Mar 16, 2012 - Mobile Rising Stars contest aims to give mobile advertising a seat at the "big boys'" table soon. Comments

Android Tablets Gain Share at iPad's Expense

Google Android logo Mar 14, 2012 - IDC release new figures on tablet sales in 2011. Comments

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

html5 Oct 12, 2012 - The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Comments

Mobile Ad Click-Throughs Rise As Users Get Closer

yahoo-mobile Sep 14, 2012 - Mobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Comments

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

topsmartphonejapan2 Aug 25, 2012 - Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Comments

Quick Tour of Google Mountain View HQ - [Gallery]

googlefeatured Aug 22, 2012 - An inside look at Google's campus. Comments

Smartphone Content Buyers More Favorable to Mobile Ads

take-action-after-ad-image Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments

Walking Dead Images Creep Into Text Messages

zlangowalking-dead Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist

Jul 7, 2012 - Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

What's New in Mobile Ad Tracking for App Publishers

Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

WEBINARS

Jobs

    • SEO/PPC Project Manager
      SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
    • Search Manager
      Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
    • Search Analyst
      Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...