Android

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Native App Drives Engagement for Chevy

Feb 28, 2013 - Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate for the mobile initiative of the Chevrolet Technology Series campaign that ran across Motor Trend’s print magazine and website, as well apps for iOS and... Comments

SES London: To Better Engage, Brands Must Understand Mobile Customers

man-using-mobile Feb 21, 2013 - In this Thursday panel at SES London, experts provided tips and examples on how to better engage mobile users. Comments

Mobile Email Marketing Essentials for 2013

mobile-email Feb 20, 2013 - Taking time and making efforts now to think about the mobile email experience and get your mobile optimization strategy in place will help you continue to grow your digital marketing program. Comments

Toyota Test Drives Ad Unit on Weather Channel App

android-toyota-rainy Feb 19, 2013 - The Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Comments

2013: 'Year of the Mobile'

man-using-mobile Feb 8, 2013 - Several new predictions on the mobile industry and why we may finally have come to the year of mobile. Comments

Groupon Extends Payments Service as Rivalry Grows

android-phone-with-swiper Jan 15, 2013 - Groupon says its credit card processing service, Groupon Payments, is now available for Android phones as part of version 2.2 of the Groupon Merchants app. The payments service was released for iPhone in the fall of 2012. Comments

What's Hot, What's Not: Mobile Advertising Trends in 2013

searchfeatured Jan 10, 2013 - Android, Freemium, and fragmentation are among the list of top trends that will drive mobile advertising this year. Comments

2013 Top 10 Predictions for China's Mobile Market

chinamobile Jan 9, 2013 - The mobile market in China is changing faster than ever, and in 2013 it will only accelerate. Comments

WWE Supplements App with WWE Active

wwe Dec 7, 2012 - With WWE Active, the app includes live match continuation, backstage content, polls, trivia and information on WWE Superstars and Divas. Comments

Mobile Ad for Black Ops Puts Gamers in the Picture

callofduty Dec 6, 2012 - Activision, MEC Global and Millennial Media have launched a new mobile advertising campaign for Call of Duty: Black Ops 2 that lets fans use their cell phone cameras to insert themselves in an ad and then share it. Comments

Rich Media Banners in HTML5 Enhance the Mobile Website Experience

html5 Oct 12, 2012 - The development of HTML5 is enabling businesses to expand the reach and depth of their marketing campaigns. Comments

Mobile Ad Click-Throughs Rise As Users Get Closer

yahoo-mobile Sep 14, 2012 - Mobile ad CTRs rise 1.48 times higher than the average rate when users get within one-to-two miles away from a business, according to new YP study. Comments

Rapid Smartphone Adoption in Japan, Mostly Android Users [Study]

topsmartphonejapan2 Aug 25, 2012 - Android users make up close to 65 percent share of smartphone subscribers, compared to Apple at 32 percent. Comments

Quick Tour of Google Mountain View HQ - [Gallery]

googlefeatured Aug 22, 2012 - An inside look at Google's campus. Comments

Smartphone Content Buyers More Favorable to Mobile Ads

take-action-after-ad-image Aug 20, 2012 - Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Comments

Walking Dead Images Creep Into Text Messages

zlangowalking-dead Aug 2, 2012 - Zlango is planning to let brands buy keyword-targeted text images. Comments

Q&A: Responsive Design, Mobile Apps, and What It Means to Be a Creative Technologist

Jul 7, 2012 - Visual Jazz Isobar's interactive director, Erik Hallander shares his experience implementing Responsive Design within the agency workflow. Comments

Traveling With Mobile and Social

Jun 28, 2012 - An accident away from home highlights how our mobile devices keep us connected and informed. Comments

What's New in Mobile Ad Tracking for App Publishers

Jun 28, 2012 - An update on how Google and Apple approaches to using device identifiers and what that means for marketers. Comments

Tablet - Big Mobile or Small Desktop Device?

Jun 25, 2012 - Tablets are considered "mobile" devices, but that's only a starting point for marketers. Comments

Is There a Future for Yahoo in Japan?

yahoofeaturedandy Jun 19, 2012 - Here are key initiatives Yahoo Japan have tried early this year that revolve around mobile, social, and the cloud. Comments

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