In 2015, Verizon purchased AOL for $4.4 billion. Now, the mega wireless carrier is leveraging its wireless network as part of a new ad offering called...
View articleYou know, apart from the most obvious search engine. And possibly the second most obvious one too. In fact I’ll start again, what are the eight most p...
View articleVerizon has agreed to acquire Yahoo's operating business in a $4.8 billion cash deal, sealing the fate of one of the internet's pioneering giants. Rea...
View articleGiants like Google and Facebook have a monopoly on data, something that will only change if advertisers call them on it, the way Kellogg's and Kraft F...
View articleThis has been a big week in digital, as many industry giants had their NewFronts in New York. Still, Pinterest and Instagram have newsworthy items of ...
View articleIt's all about content for AOL, per the media giant's NewFront event. But AOL is focused on distribution, formats and data, rather than just the conte...
View articleThis week in digital has seen some exciting events, in addition to a new IAB tool and Wall Street analysts picking their horse in the race to acquire ...
View articleIn theory, having no DMARC record should have no impact on deliverability, but not everyone got that memo. Read More...
View articleThis week featured a lot of video offerings, in addition to Microsoft reintroducing Tay after her disastrous debut and Google giving AdWords its first...
View articleFor beginners, buying ads can be a confusing labyrinth of jargon and acronyms. To help you make sense of them, we've compiled this (we hope) helpful g...
View articleThis month sees executives switching social platforms, and significant appointments at AOL and the IAB. One CEO also plans to leave one of the world's...
View articleAs the world becomes more smartphone-centric, failing to master mobile marketing is no longer an option. Here are some of the best and worst ad format...
View articleNews of the week features YouTube’s two Super Bowl advertising programs, Facebook’s new features, AOL’s identity crisis and ClickZ’s first intelligenc...
View article2016 is slated to be a big year for connected devices. They're designed to make life easier for consumers, but will they do the same for marketers? Re...
View articleBrands and agencies can no longer only focus on mobile Web, because apps are growing rapidly and in-app advertising offers marketers a better opportun...
View articleAs we step into 2016, ClickZ presents the most important news in digital marketing over the past year, such as Periscope's debut and Google's "Mobileg...
View articleBy: Frank Besteiro, head of business development and partnerships, AOL. The key to fostering profitable media partnerships that are mutually beneficia...
View articleDisplay is a long way from dead. In fact, new technology is making it possible for traditional display to be more beautiful and engaging than ever wit...
View articleStubHub, The Coffee Bean & Tea Leaf, Havas, EVB, and the Interactive Advertising Bureau (IAB) announced key hires and promotions this past October...
View articleVideo is getting bigger and bigger, but where is it going? According new research, programmatic video buying and branded video content are just two ar...
View articleConsider these four concepts as you attempt to cultivate a custom content marketing strategy that can yield a compelling campaign with a high propensi...
View articleThe value of programmatic media buying currently has a big impact on the digital marketing industry. How can marketers optimize this type of advertisi...
View articleAdvances in online video during 2015 indicate that this medium is a choice advertising format for brands. What predictions can industry experts make f...
View articleThe revolving door of media publishers incites questions about the sustainability of the current publisher business model. Here are three suggestions ...
View articleAdvertisers have long used Flash to make interactive ads online, but the IAB is going to ditch Flash for HTML5 as the new industry standard. Read More...
View articleWhat can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting...
View articleTo compete with Google and Facebook, Microsoft and AOL are training one another on their respective strengths: content and programmatic. Read More...
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