AOL

lauri-baker

How to Engage Your Audience with Native Advertising #CZLSF

Jul 28, 2015 - In San Francisco, Lauri Baker, vice president of content partnerships at AOL, will discuss engagement as it relates to the line between sponsored and organic content. Comments

AOL Extends Premium Ad Solutions Into Video

new-aol-logo Jul 23, 2015 - Earlier today, AOL rolled out five premium video ad solutions that combine engaging visual content with data intelligence. Comments

How Email Works: Part Two

email-targeting-display-ads Jul 1, 2015 - In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient. Comments

Verizon, AOL Finalize Deal to Launch Ad Supported Mobile Video

verizon-logo-one Jun 23, 2015 - AOL and Verizon finalized their partnership today and will soon launch both live and original video content for mobile supported by ONE by AOL programmatic ads. Comments

The Three C’s of Spotify’s Video Play: CPMs, Creators, and Competition

Spotify app logo Jun 16, 2015 - Despite being the world's largest music-streaming platform, Spotify is not profitable. Its recent move into the video space illustrates mobile video ads' valuable future. Comments

The Future Is Personalized

personalization Jun 4, 2015 - Because consumers have come to expect personalized marketing, in the future, it will be key for brands to incorporate personalization in programmatic, wearables and branded content. Comments

The Battle for the Living Room Begins

tv Jun 1, 2015 - Traditional cable companies are in trouble as more people forego traditional TV-watching for streaming digital video from providers like Netflix, Hulu and Amazon. Comments

AOL Allows Advertisers To Target App Users

new-aol-logo May 19, 2015 - Right after its acquisition by Verizon, AOL has enhanced its programmatic platform to help marketers not only target mobile app users, but attribute the effect of other mediums on those campaigns. Comments

Verizon Expands to Programmatic Advertising With AOL Acquisition

verizon-image-2015 May 12, 2015 - Telecom giant Verizon has agreed to buy AOL in a $4.4 billion deal. How might this move change the mobile video and programmatic landscape? Comments

AOL Intersects New Video Offerings With Programmatic

new-aol-logo Apr 30, 2015 - At NewFronts 2015, AOL launched a new series of year-round video offerings from actors like James Franco and Jared Leto, as well as NBC in conjunction with its new One by AOL ad platform. Comments

AOL ONE Aims to Simplify Programmatic

aol-logo-eraser-red Apr 14, 2015 - AOL's ONE, an open, unified programmatic platform, will allow advertisers to optimize against various screens, formats, and inventory types. Comments

Best of #TheDress: How Brands Reacted on Twitter

twitter-the-dress-white-and-gold-black-and-blue-hashtag Feb 27, 2015 - A recent photo of an optical illusion has sparked a huge debate across the Internet as to whether a dress is white and gold or black and blue. Many brands have taken to Twitter to join the fun. Comments

Brands Increasingly Choose Data Ownership

ecommerce-conversions-clicks Jan 29, 2015 - By bringing programmatic buying in-house and having their own data management platforms, brands like Allstate and Netflix are able to exercise total control over their user data. Comments

AOL's CMO Erika Nardini: Premium and Programmatic Can Coexist

aol-logo-eraser-red Dec 22, 2014 - In this video interview, Erika Nardini, chief marketing officer of AOL, shares why "barbell strategy" is so important to AOL, and how the media company unifies programmatic products. Comments

AOL Acquires Vidible, Strengthening Its Position as YouTube Alternative

aol-logo-eraser-red Dec 2, 2014 - AOL's acquisition of video content syndication platform Vidible boosts its ability to effectively compete with the likes of YouTube and Facebook in the digital video space. Comments

Digital Marketing People on the Move: October 2014 Roundup

shutterstock-130606289 Nov 10, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during October of this year. Comments

Brands Adopt Programmatic Buying While Agencies Lag Behind

adaptv-cover Sep 25, 2014 - Brands are allocating 60 percent of their video spend to programmatic buying, while agencies spend more than 20 percent less, leaving brands to purchase programmatic in-house. Comments

YouTube Drives More Sales Than Other Social Media Platforms [Study]

youtube-logo Sep 16, 2014 - A recent study of paid social media finds that YouTube is more effective at both introducing customers to products and converting sales than any other social platform. Comments

New Adap.tv Patent Ties Sales to Specific TV Ads

television-ad-money Jul 18, 2014 - With a new technology recognizing television-generated conversion, AOL's Adap.tv hopes to blur the line between digital and television advertising. Comments

Digital Marketing People on the Move: June 2014 Roundup

partnership2014 Jul 1, 2014 - This is a roundup of new hires and promotions in the digital marketing industry during June. Comments

Will GroupM’s Exit From Open Ad Exchanges Entice Others to Follow Suit?

groupm Jun 27, 2014 - The move is expected to open up additional private exchanges, although insiders are not sure all media buyers will follow suit and shun open exchanges completely. Comments

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