Marketing News & Expert Advice
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AOL
ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 - November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore. Comments
AOL Banks on Ad Market Rationality to Drive Revenues
Jul 25, 2012 -
Company reported global ad revenue growth of 6% in Q2 2012.
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AOL, Arnold Worldwide, USA Today Hire
Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments
AOL Offers Cross-Platform Ads for Desktop and Mobile
Jun 27, 2012 -
Pictela ads now work across smartphones and tablets.
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AOL Promotes Man Behind Ad Revenue Bright Spot
May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments
Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
May 22, 2012 -
CEO talks about ads, innovation, and Facebook.
Comments
AOL Ad Revenues Grow by 5%, But Domestic Display Falls
May 9, 2012 - Company stresses video and rich media ad offerings amid disappointing U.S. ad growth. Comments
Agencies Lukewarm on 2012 NewFronts
May 4, 2012 -
Will people watch and advertisers buy in?
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Facebook Video Visitors Down 8%, Yahoo's Up 8%
Apr 26, 2012 - ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers. Comments
AOL Adopts Nielsen GRP for Video Ads
Apr 16, 2012 - AOL advertisers will only pay for percentage of target audience actually hit. Comments
AOL Offers DSP Service
Mar 20, 2012 - AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media. Comments
AOL Advertising.com Group Hires Kline as CMO
Dec 12, 2012 -
AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertising.com Group.
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AOL Appoints Head of Agency and Industry Relations
Nov 21, 2012 -
AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising customers, the holding companies and advertising agencies.
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Everything New Is Old Again
Nov 7, 2012 -
AOL looks to be number one in email again with its new webmail client Alto.
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Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads
Oct 24, 2012 -
The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers.
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AOL Puts All Original Videos on Monetized YouTube Channels
Oct 4, 2012 -
AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork.
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AOL Pushes New Devil Units for Specific Brand Verticals
Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
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ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks
Sep 5, 2012 -
Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend.
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AOL Introduces Ads in Connected TV App
Aug 10, 2012 -
Single campaigns can now be deployed across multiple screens with a single media buy.
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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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