Marketing News & Expert Advice
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AOL
comScore: AOL Climbs to Second Place in Online Video Content Ranking
Sep 24, 2013 - AOL has climbed into second place on comScore's video metrix, with 55.9 percent more viewers than it had one year ago. Comments
AOL Pushes New Devil Units for Specific Brand Verticals
Oct 1, 2012 -
Project Devil 2 features templates with applications tailored to specific verticals like retail, entertainment, consumer-packaged goods, finance, automotive and travel.
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ShareThis Tops New Ad Entity Ranking From ComScore
Sep 18, 2012 - Firms like CNN, Walmart.com, and Twitter also turned up on the list of 30 "ad focus entities." Comments
Koch-Linked Group Dropped Over $1M Online in Last 2 Weeks
Sep 5, 2012 -
Americans for Prosperity recently bought ads from Pandora, Google and AOL, and purchased today's Twitter Promoted Trend.
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AOL Introduces Ads in Connected TV App
Aug 10, 2012 -
Single campaigns can now be deployed across multiple screens with a single media buy.
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Republicans Spend $50K on YouTube Ads Targeting Congressional Districts
Aug 3, 2012 -
Google just launched truer congressional district targeting, which could help it keep an edge over Facebook and other ad networks in 2012 for U.S. House races.
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AOL Banks on Ad Market Rationality to Drive Revenues
Jul 25, 2012 -
Company reported global ad revenue growth of 6% in Q2 2012.
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AOL, Arnold Worldwide, USA Today Hire
Jul 23, 2012 - Marketing news roundup: PulsePoint, Nearby Now Comments
AOL Offers Cross-Platform Ads for Desktop and Mobile
Jun 27, 2012 -
Pictela ads now work across smartphones and tablets.
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AOL Promotes Man Behind Ad Revenue Bright Spot
May 23, 2012 - Ned Brody will fill a newly-created CEO position for the Ad.com Group. Comments
Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
May 22, 2012 -
CEO talks about ads, innovation, and Facebook.
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AOL Targets Programmatic Video Advertising With Adap.tv Acquisition
Aug 8, 2013 -
AOL is making a fresh $405 million bet on programmatic video advertising by acquiring Adap.tv.
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Ad Networks and Major Tech Companies Adopt Anti-Piracy Measures
Jul 19, 2013 -
The White House has gathered voluntary support and commitment from several major tech companies, publishers, and ad networks to combat online piracy and counterfeiting.
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AOL First Major Company to Certify Sales Staff With IAB Exam
May 9, 2013 -
AOL will now require its entire sales team to pass the IAB Digital Media Sales Certification exam.
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Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace
Apr 10, 2013 -
AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong unveiled the platform at the unrelated ad:tech San Francisco yesterday, while startups vied for...
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ComScore Study Reveals Online Searches Hit 17 Billion in November
Dec 18, 2012 -
November 2012 saw U.S. online searches rise over the 17 billion mark, according to a new study from comScore.
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AOL Advertising.com Group Hires Kline as CMO
Dec 12, 2012 -
AOL's Advertising.com Group has appointed Allie Kline as chief marketing officer. Kline will report directly to Ned Brody, chief executive of Advertising.com Group.
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AOL Appoints Head of Agency and Industry Relations
Nov 21, 2012 -
AOL has appointed Jack Bamberger as head of agency and industry relations. Based in New York, Bamberger will work with AOL’s largest advertising customers, the holding companies and advertising agencies.
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Everything New Is Old Again
Nov 7, 2012 -
AOL looks to be number one in email again with its new webmail client Alto.
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Chad Little Launches Adhesive.co - Focuses on Premium CPC Format Ads
Oct 24, 2012 -
The serial entrepreneur launches a "Project Devil" for online retailers and direct marketers.
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AOL Puts All Original Videos on Monetized YouTube Channels
Oct 4, 2012 -
AOL is joining some of the biggest names in media including Hearst, Lionsgate, Reuters, Slate and Pitchfork.
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