Marketing News & Expert Advice
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AOL
Armstrong: AOL Ads Are Not 'Laser-Focused on Social'
CEO talks about ads, innovation, and Facebook.
AOL Ad Revenues Grow by 5%, But Domestic Display Falls
Company stresses video and rich media ad offerings amid disappointing U.S. ad growth.
Agencies Lukewarm on 2012 NewFronts
Will people watch and advertisers buy in?
Facebook Video Visitors Down 8%, Yahoo's Up 8%
ComScore's online video rankings put Google sites at No. 1 with 146 million unique viewers.
AOL Adopts Nielsen GRP for Video Ads
AOL advertisers will only pay for percentage of target audience actually hit.
AOL Offers DSP Service
AdLearn Open Platform will compete with Turn, MediaMath, DataXu, and Google's Invite Media.
AOL, Microsoft, and Yahoo Kick Off Display Ad Deal
Ménage à trois in display advertising starts on schedule.
AOL Sales Head: NewFronts Highlight Original Content at Scale
Janet Balis discusses AOL's video strategy and how the "online upfront" plays into it.
Online Upfront Gains Steam With YouTube, Yahoo, Et Al
Annual Digitas event enlists AOL, Google/YouTube, Hulu, Microsoft, and Yahoo.
Researcher: Facebook's 2012 Ad Sales to Top $5B
But Google will soon catch up in the display category, eMarketer says.
AOL to Lean On Right Media in 'Big Three' Ad Deal
AOL sticks with Yahoo for real-time bidding in mega display ad agreement.
AOL Sees Ad Gains, Pushes 'Project Devil' Inside Agencies
Global display ad revenue grew 15 percent last quarter, helped by sales org changes and video ads.
Top 20 U.S. Web Properties: Google Surges Past Yahoo
Amazon, Federated Media also see big gains in audience by year's end, comScore Media Metrix reports.
Microsoft's Search Sees Slight Gain in Market Share
Google maintains lead with 65.9 percent of U.S. market share in December 2011, according to comScore.
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